Home / Columnists/ Which ‘brand’ will you vote today?

Which ‘brand’ will you vote today?


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 8 January 2015 01:38

Facebook

Even in business, branding is exploited to gain an ‘unfair’ advantage – by ‘playing’ on human perception and portraying it ‘larger than life’. Politicians, in similar ways, have taken this to dizzying heights. Your choice today is between one that appeals for ‘brand retention’ and another making the case for ‘brand switching’. Your choice will depend on many factors i.e. previous brand experience, credibility of the message, messenger and the media that delivers it, and whether the campaign’s ‘share of voice’ (often just noise!) has been converted to ‘share of mind’ and ‘share of heart’. May the most deserving brand win your ‘choice’. May they deliver on their brand promise before ‘political amnesia’ sets in.

Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS