Home / Columnists/ Which ‘brand’ will you vote today?

Which ‘brand’ will you vote today?


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 8 January 2015 01:38


Even in business, branding is exploited to gain an ‘unfair’ advantage – by ‘playing’ on human perception and portraying it ‘larger than life’. Politicians, in similar ways, have taken this to dizzying heights. Your choice today is between one that appeals for ‘brand retention’ and another making the case for ‘brand switching’. Your choice will depend on many factors i.e. previous brand experience, credibility of the message, messenger and the media that delivers it, and whether the campaign’s ‘share of voice’ (often just noise!) has been converted to ‘share of mind’ and ‘share of heart’. May the most deserving brand win your ‘choice’. May they deliver on their brand promise before ‘political amnesia’ sets in.

Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

The Brahmin footprint in Sri Lankan history

Saturday, 17 November 2018

It is generally said that there are no genuine “Sri Lankan” Brahmins in the island today, and that those Brahmins who officiate as priests in Hindu kovils (temples) are of Indian origin with close ties with Tamil Nadu.


Country paying for Sirisena’s childlike behaviour

Saturday, 17 November 2018

Many were surprised on 26 October to see former President Rajapaksa being appointed Prime Minister by the very man who defeated him a couple years ago, at a considerable risk to himself and to those who helped him win the election. Then events beca


The JR-MR effect

Saturday, 17 November 2018

Sri Lanka over the last few weeks has experienced a twin crisis. One is political provoked by its Constitution, and the other economic engendered by its politics. However, this crisis is the combined effect of two previous presidencies, those of J.R.


The fish that swallowed the whale

Friday, 16 November 2018

This is an easy-peasy, elementary effort of an ordinary citizen to comprehend the mad scramble for power among the political class. It is undertaken in the belief that the crisis we face is an opportunity to reject the family kleptocracy of Mahinda R


Columnists More