Industry welcomes launch of Kantar RapidMeter by LMRB

Published : 12:47 am  July 15, 2014  |  Category: Marketing  |  Leave a Comment  |  860 views  |  

Daily feedback on TV viewing now a reality At a presentation to mark the launch of the Kantar RapidMeter in Sri Lanka, held recently at The Kingsbury, Colombo, and attended by a packed audience of business leaders and senior managers from advertisers, TV stations and advertising agencies, LMRB CEO Himalee Madurasinghe said, “We are delighted to announce the successful setting-up of the RapidMeter project, a world class TV audience measurement system that not only provides efficiency in media spends but also valuable insights on how to optimise these spends depending on the audience that is important to the client.” According to feedback from users, the GPRS based downloading system has already... 


CBL honours excellence at Distributor Convention and Sales Star Awards

Published : 12:45 am  July 15, 2014  |  Category: Marketing  |  Leave a Comment  |  919 views  |  

Ceylon Biscuits Limited (CBL), Sri Lanka’s prominent local food and confectionery conglomerates in Sri Lanka recently concluded their 2013/14 Annual Distributor Convention and Sales Star Awards ceremony, at the Eagle Lakeside Banquet and Conference Hall. The objective of this annual event was to evaluate and appreciate the contribution of the company’s field sales force and distributors towards the progress of the organisation during the previous financial year, recognising individuals who have been distributing CBL products for decades as well as their top sales performers. During the event CBL also announced their success in achieving impressive set sales targets, confirming the Group’s... 


Etisalat Lanka connects with Sri Lanka’s social media network for third consecutive year

Published : 12:43 am  July 15, 2014  |  Category: Marketing  |  Leave a Comment  |  1,279 views  |  

Colombo event ranked among the top 8 Social Media Day events in the world Sri Lanka’s leading mobile telecom innovator, Etisalat Lanka celebrated World Social Media Day by hosting ‘Mashable Social Media Day 2014’ for the third consecutive year for the local social media community. The Colombo event was listed among the top 8 social media day events in the world by Mashable and was attended by over 400 participants – making it one of the most popular social media events to be hosted in Sri Lanka. Etisalat Lanka together with Neo@Ogilvy has spearheaded the Social Media Day in Sri Lanka for three consecutive years. This year’s event highlights were a panel discussion on the ‘Safe and... 


Mediafactory Group notches nine years of success

Published : 12:24 am  July 8, 2014  |  Category: Marketing  |  1 Comment  |  2,139 views  |  

From modest beginnings nine years ago – just two “advertising guys”, with two laptops, in one single room, down a lane on Galle Road, the Mediafactory Group has come of age, with over a 100 employees, in a fully-fledged communication group which arguably, has the second largest billing in Sri Lanka’s advertising industry. The Group which began as Mediafactory Ltd. established Madison Media Ltd. an affiliation with the Indian giant Madison Media a few years into their operations, giving the two companies considerable combined clout in the country’s advertising media (AOR) business. In the past few years the Group has overtaken its competition in the media business nudging out some global... 


Seminar on ‘Marketing Communication in the Digital World’

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  1,124 views  |  

The Sri Lanka-Australia-New Zealand Business Council of the Ceylon Chamber of Commerce will hold a seminar under the title ‘Marketing Communication in the Digital World’ by partnering with Deakin University whilst gaining the support of AUSTRADE. The event, which will commence at 6:15 p.m., will be held on 8 July at the Cinnamon Grand Colombo. The seminar is targeted at marketing and PR professionals and others aspiring or interested in the subject. Mark Sheehan, the Course Director of Undergraduate Public Relations School of Communication and creative Arts at the Deakin University of Australia, and Professor Mike Ewing Pro-Vice Chancellor (Executive Dean) of Business and Law at the same... 


Adidas and Nike battle for social media World Cup

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  1,555 views  |  

REUTERS: Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez – but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too. With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands. The stakes are high: Despite being a World Cup sponsor since 1970, Adidas is seeing its leadership in soccer challenged by Nike, especially after the world’s biggest sportswear company dominated marketing at the 2010 competition through... 


New Indian Prime Minister overtakes White House in Twitter followers

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  772 views  |  

Annual Twitter study finds foreign ministers use twitter to establish virtual diplomatic network Since his election in late May 2014, India’s new Prime Minister Narendra Modi (@NarendraModi) has become the fourth-most followed world leader on Twitter, with 4,981,777 followers. He surpassed the United States White House account, @WhiteHouse (4,980,207), today and is using Twitter as a power tool to broadcast his messages, according to Twiplomacy, an annual global study of world leaders on Twitter by Burson-Marsteller, a leading global public relations and communications firm. Released today, the study also revealed that more than 83% of all United Nations (UN) governments have a presence on... 


Twitter rolls out app-install ads globally

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  615 views  |  

SAN FRANCISCO (Reuters): Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as Facebook. App-install ads have proven popular on Facebook and other social networks, driving a large portion of revenue growth. Twitter said in a blogpost it decided to roll out the format, through which advertisers prompt users to download or launch apps, after a successful trial phase. It cited developer Playdots, which racked up over a million downloads for game ‘Twodots’ through the service. In its blogpost, Twitter also said it will offer a new pricing model based on cost-per-app-click, a variant of the... 


New Mindshare Country Head Jhumka Saha to focus on skills development

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  956 views  |  

“It is all about understanding people’s minds,” explained Jhumka Saha on building and sustaining productive business relationships. “When you understand expectations, you are able to eliminate disappointment which essentially is the gap between expectation and delivery.”  Jhumka Saha is Mindshare Sri Lanka’s new Country Head. After her postgraduate education in philosophy with a special focus on psychology, she describes her entry into advertising as inevitable, coming from a family of advertising professionals in India. Saha heads the Sri Lankan arm of the GroupM agency, Mindshare, after nine years at various roles within the agency’s India operation. She joined Mindshare in 2005... 


Contender or Champ? SLIM Brand Excellence 2014 kicks off

Published : 12:00 am  June 30, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  1,248 views  |  

By Sarah Hannan Themed ‘Are you only a contender or are you the Champ?’, the 13th SLIM Brand Excellence invites brands to take up the challenge of getting into the ring and fight head-on with the heavyweights in the business world to be the “champ.” The much-awaited SLIM Brand Excellence organised by the Sri Lanka Institute of Marketing (SLIM) kicked off with a briefing for media, judges and participants held at Hilton Residencies (JAIC) on 25 June. The session saw an impressive participation of over 200 marketing professionals who were briefed on this year’s awards and the entry process. SLIM Brand Excellence has always take a special place in the SLIM calendar and looked up to by... 


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