Insights turns 7 with sixth sense in advertising

Published : 2:16 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  897 views  |  

Insights Advertising (www.insights.lk), an integrated marketing and communications agency, stepped into its seventh year of operations recently. The company represents a fresh advertising agency model, offering brands an alternative to most traditional Agency models. The company philosophy revolves around effective strategies reflecting a positive bottom line for its clients. Insights moved in to a new office premises in Nawala recently, further expanding its solutions to its unique client portfolio. The pioneers of Insights Advertising are predominantly creative individuals and therefore clients have the luxury to speak directly to the creative team regarding their market needs. The agency believes... 


A facelift for outdoor advertising

Published : 2:16 am  September 20, 2013  |  Category: Marketing  |  1 Comment  |  853 views  |  

Hoardings, posters, LED screens and large tri-vision boards, these are a few of the outdoor advertising methods we come across as we roam the streets of Colombo and the suburbs. These methods have caused revolutionary changes in the advertising and branding industry in Sri Lanka. In this rapidly changing world we should constantly be on alert about the new trends and innovations in technology around the globe, in order to keep up and take our country to global standards. This is where Concept Ink has stepped forward in introducing the latest and trendiest revolutionary product in outdoor branding and advertising to Sri Lanka. The self illuminated tri-vision taxi top has just been introduced to... 


Campaign Asia Pacific calls for Agency of the Year 2013 award entries

Published : 2:15 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  896 views  |  

Campaign Asia-Pacific has announced the 2013 call for entries from South Asia for the region’s most prestigious Agency of the Year awards. For 20 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. In 2012, a dedicated leg for South Asia was born. The aim of these awards is to reward the industry top performers in South Asia. They are designed to allow your agencies — big or small — and your talent to shine within the local market and region, with the opportunity of network recognition at an Asia-Pacific level. This year it... 


SLIM holds first Board of Study meeting for 2013/2014

Published : 2:14 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  3,484 views  |  

The first meeting of Sri Lanka Institute of Marketing (SLIM) Board of Study for the academic Year 2013/2014 was held recently at the Cinnamon Lakeside Hotel. The Board of Study is the foremost authority on all educational programs of SLIM and holds the decision making power for any reforms of the said programs. The meeting saw Chairman Professor K.U. Kamalgoda stepping down from his position and inviting a new leadership to take over the committee. This was of particular significance as Prof. Kamalgoda, the former Managing Director of State Pharmaceutical Corporation, had served as the Chairman for five consecutive years before relinquishing his post. Dehan Seneviratne was unanimously appointed... 


Facebook broadens effort to show ad payoff

Published : 2:13 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  509 views  |  

SAN FRANCISCO Reuters: Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company’s latest move to prove that advertising on the world’s largest social network leads to real world sales. The service, which Facebook quietly rolled out in the United States during the past year, analyzes its users’ mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad. Facebook, which says users’ personal data are hidden from advertisers, will begin offering the service to telecom industry advertisers in nine other countries this week, with a target of 25 countries by year’s end. With... 


Lafarge introduces new look in Sri Lanka

Published : 2:10 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  731 views  |  

Lafarge Mahaweli Cement has revamped their packaging, with the objective of giving their products a new brand identity. Lafarge launched its new look at a ceremony held at their Head Office in Orugodawatte last week. The new brand identity is a part of Lafarge’s global initiative to give their brand a fresh focus. The global leader in the cement industry, has taken on this modernisation process in line with  its new concept of ‘building better cities’, as a way of ensuring the well-being of the future world by building more connected cities, with a special offer for roads, airports, stations, bridges, tunnels and  infrastructure in general. Apart from keeping with the global concept,... 


Behaviour change for a healthy business

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  724 views  |  

The Chartered Institute of Marketing (CIM) Sri Lanka Region recently concluded their CEO’s Breakfast Forum titled ‘Behaviour Change for a Healthy Business’ at the Cinnamon Lakeside Colombo. Honorary President Dr. Rohan Fernando and Chairperson Nadi Dharmasiri of The Chartered Institute of Marketing Sri Lanka Region attended the occasion. The forum brought together an eminent multidisciplinary panel together with Dr. Ajantha Dharmasiri as the Moderator. Providing an overview of the topic ‘Behaviour Change for a Healthy Business,’ Dr. Dharmasiri stated: “Maintaining harmony is a challenge – it is an ongoing series of hurdles to climb.” He further elaborated on the importance of... 


Young Burnetters to represent Sri Lanka at Spikes Asia Festival 2013

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  578 views  |  

Chani Perera and Induwarani Munasinghe of Leo Burnett Solutions Inc. (LBSI) the Sri Lankan office of the internationally acclaimed advertising agency network Leo Burnett Worldwide will represent Sri Lanka in Singapore at the Young Spikes competition in the integrated category at the Spikes Asia Festival 2013 after emerging as the winners in the Young Spikes competition held in Colombo. Speaking of their victory and on their selection to represent Sri Lanka at the Young Spikes integrated competition, Chani Perera said, “Opportunities like these are great as they give us a chance to make a mark in the advertising industry as well as to gain recognition for our work. Our concept was simple but... 


Ogilvy Duo proposes conversation creating big idea

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  525 views  |  

Heads to Young Spikes Competition in Singapore to compete with best creative minds in AsiaWhoever says that traditional media is dying should meet Dexter Shadrach and Infas Iqbal. According to them, it is merely evolving and the need of the hour is to recognise this development and utilise all available media accordingly to be most effective. Such progressive thinking is the reason the talented Sri Lankan duo is set to compete in the Young Spikes Media Competition conducted in conjunction with Spikes Asia 2013 – The Festival of Creativity, held in Singapore from 15-17 September. Senior executives at Ogilvy Media and Neo@Ogilvy respectively, Dexter and Infas paired up for the second time to... 


PR Wire to introduce regional PR services in Sri Lanka

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  644 views  |  

PR Wire, an affiliate member of Edelman, the world’s largest public relations firm, extended its operations to the Central Province of Sri Lanka introducing its public relations offerings in to the regional market. The new office will be operating from the hill capital Kandy starting from Q3 FY13. The company Events and Media Manager Roshan Ranasinghe was appointed as the Head of Operations as a part of the new market expansion strategy. Through the introduction PR Wire will be offering public relations, marketing public relations, public affairs, stakeholder relations, brand marketing consultancy services, media relations and events relations in Kandy and cities around the area. Speaking about... 


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