230i wins Silver for Cinnamon Hotels at W3 Awards

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  2,561 views  |  

Sri Lanka based Internet Marketing firm, 230 Interactive (230i) has been internationally recognised once again with a Silver for website design excellence at the recently held W3 Awards in New York. This award comes on the heels of 230 Interactive’s previous achievements of winning Silver in the W3 Awards in 2010 and 2011. Sanctioned by the International Academy of Visual Arts (IAVA), this year’s competition received over 4,000 entries from around the world. 230i’s entry in the hotel and lodging category was for the re-launched website for cinnamonhotels.com, that incorporates an intuitive and seamless experience for customers through an engaging home page that allows visitors to search... 

‘Marina’ coconut oil bags SLIM Brand Excellence 2013 Award

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  1,192 views  |  

‘Marina’ coconut oil, a brand enormously popular amongst households as well as Sri Lanka’s food and hospitality sector, was honoured with the Silver award in the SME category at the SLIM Brand Excellence 2013 organised by the Sri Lanka Institute of Marketing (SLIM) in Colombo recently. This accolade clinched by ‘Marina’ coconut oil is unique and so special because it was the first-ever award won by a brand representing edible oil industry in Sri Lanka, says Marina Head of Sales and Brands Denzil Perera. All ‘Marina’ products are hygienically manufactured under international standards in a state-of-the-art production facility with a 100% guarantee on freshness and quality. “We... 

Industry powerhouses on IAA Board

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  1,791 views  |  

Top movers and shakers of the marketing, advertising and media fraternity take on a second term on the Board of the IAA. This is the second highly successful term as President for Grant Group Vice President Laila Gunesekere Martenstyn who previously held two terms as the President of the 4A’s. The new addition to the board is Triad Co-Chairperson Varuni Amunugama Fernando. After a year of healthy activity, the IAA looks back with particular pride on the Creative and Digital Mantra, featuring senior lectures from overseas and Sri Lanka. Speaking on her re-appointment Gunesekere-Martenstyn said: “Marketing, media and advertising around the world are ever evolving and growing. And we as a Board... 

SLIM kicks off Marketing Roks 2014

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  699 views  |  

The initial briefing sessions of ‘SLIM Marketing Roks 2014’, the annual knowledge creation activity which is also a key CSR initiative organised by the Sri Lanka Institute of Marketing (SLIM), were carried out with the participation of school students from Colombo, Kandy, Galle and Matara recently. The sessions were held on 30 October at SLIM Business School Kandy, 31 October at SLIM Home Borella and 1 November 2013 at Samoda Reception Hall Galle. This was the first year that the briefing sessions were taken outside Colombo, with one session in Kandy and the other in Galle being opened to students from Matara as well. Project Chairman SLIM Marketing Roks Roshan Fernando together with Tourism... 

Australian brewery apologises over Hindu deities on beer labels

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  557 views  |  

Reuters: An Australian brewery has apologised for using images of Hindu deities on its alcoholic ginger beer bottles after the labels provoked outrage from Hindu devotees. Brookvale Union Brewery’s line of ginger beer carried a composite picture of the face of the Hindu deity Ganesh juxtaposed with the body of the goddess Lakshmi, while other religious motifs appear in the background. Universal Society of Hinduism president Rajan Zed said the labels were ‘highly inappropriate’, and called for their immediate removal. “We’re lovers, not fighters, we want to make it right,” the brewery said in an apology. “With recent feedback brought to our attention, we will be looking at design... 

OOH Media turns one

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  661 views  |  

In the ever competitive field of advertising and media marketing, OOH Media was founded in Oct 2012 by Shamil Zavahir a veteran in the field of Media marketing. With his extensive multi-decade exposure in the established media spaces (TV and Radio) and as a pioneer digital media marketer in the country, he ventured into the Out Of Home (OOH) Media landscape by diving to the deep end and going solo after 17 years in the industry. During the first year of its establishment OOH Media, facilitated and often strived to integrate complementary multi-service providers with a great degree of credibility and an easy one contact point solution to ever changing client requirements. Many multinational (MNCs)... 

Digital Asia Festival announces 2013 winners

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  527 views  |  

The Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, announced this year’s winners. Led by jury president Omnicom Digital for Asia Pacific, India, Middle East and Africa Vice President Jason Kuperman, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work with one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia. The sought after Agency of the Year Award was presented to Colenso BBDO New Zealand.  Read More →

Leo Burnett bags gold at Sumathi Awards

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  703 views  |  

Leo Burnett Solutions Inc. (LBSI) – the local office of creative giant Leo Burnett Worldwide won the much acclaimed ‘Commercial of the Year’ award at the prestigious Sumathi Awards, the biggest festival of the Sri Lankan television industry, held recently at the Sirimavo Bandaranaike Exhibition and Convention Centre. Leo Burnett won gold for the TV commercial produced for the Coca-Cola Company’s brand Minute Maid Mixed Fruit. The commercial titled ‘palathuru kottu’ was created by Leo Burnett to introduce the mixed fruit variant under the Minute Maid brand. The agency’s challenge was to differentiate Minute Maid from the other mixed fruit drinks, which is the biggest category in... 

BBDO Lanka supports Commonwealth Business Forum 2013

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  769 views  |  

BBDO Lanka continued its ‘Force For Good’ campaign and overall commitment to Sri Lanka by contributing to the Commonwealth Business Forum which was held in Colombo 12-14 November at the Cinnamon Grand by adding its name to the list of key sponsors. It also launched www.bbdoforchogm.com, a website to provide information to the participants about its Force For Good initiatives. The Commonwealth Business Forum (CBF) is the premier business event in the Commonwealth bringing together heads of government, ministers, and top business leaders from around the world. This year’s event witnessed the largest number of participants in the history of the event: 1,450 delegates, including 640 from over... 

GroupM builds adaptable, cohesive teams through experiential learning

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  806 views  |  

If advertising effectiveness is a cornerstone of a successful media management agency, effective training is fundamental to honing its most valuable resource. GroupM, the leading media agency globally and locally, is an advocator of high quality human resource development initiatives.  A recent experiential learning program took fifty-two GroupM Sri Lanka employees to an artillery complex in Minneriya with the objective of enhancing individual and team performance. The intensive two day program stretched participants beyond their comfort zones in a natural, new and conducive environment. Participants were presented with a set of gruelling challenges varying in nature to those encountered during... 

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