Facebook broadens effort to show ad payoff

Published : 2:13 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  508 views  |  

SAN FRANCISCO Reuters: Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company’s latest move to prove that advertising on the world’s largest social network leads to real world sales. The service, which Facebook quietly rolled out in the United States during the past year, analyzes its users’ mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad. Facebook, which says users’ personal data are hidden from advertisers, will begin offering the service to telecom industry advertisers in nine other countries this week, with a target of 25 countries by year’s end. With... 


Lafarge introduces new look in Sri Lanka

Published : 2:10 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  728 views  |  

Lafarge Mahaweli Cement has revamped their packaging, with the objective of giving their products a new brand identity. Lafarge launched its new look at a ceremony held at their Head Office in Orugodawatte last week. The new brand identity is a part of Lafarge’s global initiative to give their brand a fresh focus. The global leader in the cement industry, has taken on this modernisation process in line with  its new concept of ‘building better cities’, as a way of ensuring the well-being of the future world by building more connected cities, with a special offer for roads, airports, stations, bridges, tunnels and  infrastructure in general. Apart from keeping with the global concept,... 


Behaviour change for a healthy business

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  723 views  |  

The Chartered Institute of Marketing (CIM) Sri Lanka Region recently concluded their CEO’s Breakfast Forum titled ‘Behaviour Change for a Healthy Business’ at the Cinnamon Lakeside Colombo. Honorary President Dr. Rohan Fernando and Chairperson Nadi Dharmasiri of The Chartered Institute of Marketing Sri Lanka Region attended the occasion. The forum brought together an eminent multidisciplinary panel together with Dr. Ajantha Dharmasiri as the Moderator. Providing an overview of the topic ‘Behaviour Change for a Healthy Business,’ Dr. Dharmasiri stated: “Maintaining harmony is a challenge – it is an ongoing series of hurdles to climb.” He further elaborated on the importance of... 


Young Burnetters to represent Sri Lanka at Spikes Asia Festival 2013

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  573 views  |  

Chani Perera and Induwarani Munasinghe of Leo Burnett Solutions Inc. (LBSI) the Sri Lankan office of the internationally acclaimed advertising agency network Leo Burnett Worldwide will represent Sri Lanka in Singapore at the Young Spikes competition in the integrated category at the Spikes Asia Festival 2013 after emerging as the winners in the Young Spikes competition held in Colombo. Speaking of their victory and on their selection to represent Sri Lanka at the Young Spikes integrated competition, Chani Perera said, “Opportunities like these are great as they give us a chance to make a mark in the advertising industry as well as to gain recognition for our work. Our concept was simple but... 


Ogilvy Duo proposes conversation creating big idea

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  524 views  |  

Heads to Young Spikes Competition in Singapore to compete with best creative minds in AsiaWhoever says that traditional media is dying should meet Dexter Shadrach and Infas Iqbal. According to them, it is merely evolving and the need of the hour is to recognise this development and utilise all available media accordingly to be most effective. Such progressive thinking is the reason the talented Sri Lankan duo is set to compete in the Young Spikes Media Competition conducted in conjunction with Spikes Asia 2013 – The Festival of Creativity, held in Singapore from 15-17 September. Senior executives at Ogilvy Media and Neo@Ogilvy respectively, Dexter and Infas paired up for the second time to... 


PR Wire to introduce regional PR services in Sri Lanka

Published : 12:00 am  September 16, 2013  |  Category: Marketing  |  Leave a Comment  |  642 views  |  

PR Wire, an affiliate member of Edelman, the world’s largest public relations firm, extended its operations to the Central Province of Sri Lanka introducing its public relations offerings in to the regional market. The new office will be operating from the hill capital Kandy starting from Q3 FY13. The company Events and Media Manager Roshan Ranasinghe was appointed as the Head of Operations as a part of the new market expansion strategy. Through the introduction PR Wire will be offering public relations, marketing public relations, public affairs, stakeholder relations, brand marketing consultancy services, media relations and events relations in Kandy and cities around the area. Speaking about... 


Sri Lankan flag to wave at Spikes Asia Singapore

Published : 3:44 am  September 13, 2013  |  Category: Marketing  |  Leave a Comment  |  1,346 views  |  

Metal Factor has teamed up with the Association of Accredited Advertising Agencies (4A’s) to promote the Cannes of Asia, the Spikes Asia Festival which will be held in Singapore from 15 to 17 of September 2013. Spikes Asia is a celebration of advertising in Asia Pacific. It is a three-day action packed program comprising seminars, workshops, academies, networking, awards and entertainment. This year Sri Lanka will have full representation at the festival with 10 plus entries competing in about 20 plus categories, 25 delegates attending the festival, a juror, a student participating in the Academy, two teams competing in the Young Spikes Competition’s and a single team participating in the... 


Marketing confidence as an indicator of business growth

Published : 3:34 am  September 13, 2013  |  Category: Marketing  |  Leave a Comment  |  946 views  |  

The Chartered Institute of Marketing Sri Lanka Region successfully concludes its second Breakfast Forum for 2013 The Chartered Institute of Marketing (CIM) Sri Lanka Region recently concluded their Breakfast Forum titled ‘Marketing confidence as an Indicator of Business Growth’ at the Cinnamon Lakeside Colombo, with over seventy attending the forum. The Honorary President, Dr. Rohan Fernando and the Chairperson, Nadi Dharmasiri of The Chartered Institute of Marketing Sri Lanka Region graced the occasion. The speaker of the forum was The Chartered Institute of Marketing UK Chief Executive Anne Godfrey. Godfrey, MA (Hons), DipLaw, FCMI, FCIM has held leadership roles in a diverse range of... 


Global experts to explore brand marketing as a social equalizer at WMS 2013

Published : 3:30 am  September 13, 2013  |  Category: Marketing  |  Leave a Comment  |  950 views  |  

World Marketing Summit (WMS), brainchild of marketing guru Professor Dr. Philip Kotler, will see some of the most innovative minds from various industries coming together to explore ways to achieve the UN’s 8 Millennium Development Goals (MDGs) by integrating brand marketing with affirmative action as a solution to tackle socio-economic issues on a global scale. The Summit will be held from 28 to 30 September 2013 at Putrajaya International Convention Centre (PICC). Held in Malaysia this year the 3-day, dialogue-filled, “think-tank” congregation of minds will potentially reshape global brand communications and corporate responsibility for good. Thanzyl Thajudeen, Founder of Istiqaama, the... 


Five eminent marketers felicitated by CIM

Published : 12:00 am  September 12, 2013  |  Category: Marketing  |  1 Comment  |  816 views  |  

The recently-concluded Graduation Ceremony, Chartered Marketer and Membership Investiture of The Chartered Institute of Marketing Sri Lanka Region conferred five leading marketers with the fellowship status at Waters Edge, Battaramulla. The Honorary President, Dr. Rohan Fernando and Chairperson, Nadi Dharmasiri of the Chartered Institute of Marketing Sri Lanka Region graced the occasion, whilst Anne Godfrey, the Chief Executive of The Chartered Institute of Marketing UK, attended as the Guest of Honour. Membership grades are awarded on a combination of experience and qualifications. Fellowship (FCIM) is awarded to marketers with a strong marketing background, having held a top management position... 


Page 22 of 99« First...10...2021222324...304050...Last »