Effie Awards announces two new speciality categories

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  713 views  |  

By Sarah Hannan The Sri Lanka Institute of Marketing (SLIM) will host its sixth consecutive ‘Effie Awards’ next year. At a media briefing held end November at the Hilton Colombo Residencies, SLIM called for award nominations by organisations and announced its event partners the deadlines for submissions. SLIM gained rights to hold the first-ever Effie Awards in 2008 and considers it a significant achievement. The awards is the only global accolade in Sri Lanka that recognises achievement in meeting and exceeding marketing communications objectives which leads to effective communications. Since its inception in 1968 by the American Marketing Association (AMA), the Effie is considered as a... 


Mobiles to drive faster global advertising growth: Publicis unit

Published : 12:00 am  December 10, 2013  |  Category: Marketing  |  Leave a Comment  |  509 views  |  

REUTERS: Growth in global advertising spending will accelerate to 5.8% a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday. ZenithOptimedia said spending on advertising was expected to rise by 3.6% this year, an upward revision from its September forecast of 3.5%. Advertising spending will then increase by 5.3% in 2014 and by 5.8% in 2015 and 2016, said Zenith, the forecasting unit of Publicis Groupe, the world’s third-biggest advertising company by sales. Zenith compiled its Advertising Expenditure Forecasts by aggregating data from leading media owners and advertising agencies in 80 countries. “Mobile... 


Madison Media team in Mumbai for workshop

Published : 12:00 am  December 10, 2013  |  Category: Marketing  |  Leave a Comment  |  449 views  |  

A team of senior members from Madison Media (Sri Lanka) recently participated in a Madison Group (India) workshop in Bombay, which brought together over a 100 Madisonites from all parts of the subcontinent. The Madison Group is recognised in India for its robust analysis of data and analytics. The group especially focuses on sub continental conditions in their analytics which are different to those in Europe or US and far more related to Sri Lanka. The training program titled ‘Madison Advantage’ covered the areas of developing a fruitful media strategy, implementation planning and data lead media planning, essentials of buying and buying strategies and latest media optimising techniques. The... 


SLIM launches online course for PCM

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  2 Comments  |  996 views  |  

By Sarah Hannan Thursday 28 November was a significant day for the Sri Lanka Institute of Marketing (SLIM) as it launched its knowledge hub, making the Preliminary Certificate in Marketing (PCM) course available online. Spearheading the marketing fraternity, SLIM also unveiled its very own definition in marketing at the launch held at Hilton Colombo Residencies on the same day. SLIM partnered with Etisalat Sri Lanka in this online project as the service provider and marking this monumental event a Memorandum of Understanding (MoU) was signed and exchanged between SLIM President Gamika De Silva and Etisalat Sri Lanka Chief Commercial Officer Robert Lee while SLIM Vice President Dhanesh R. Jayathilaka... 


SLIM holds Graduation Ceremony 2013 in grand style

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  419 views  |  

The Graduation Ceremony 2013 of Sri Lanka Institute of Marketing (SLIM) was held on a grand scale on 22 November at Waters Edge Battaramulla, with certificates being awarded to students who completed graduate and postgraduate level qualifications. Students who successfully completed the exams for National Diploma in Sales Management, Diploma in Brand Management, Postgraduate Diploma in Marketing (SL), Certified Professional Marketer (Asia) and Master of Business Administration (UK), received their certificates at the ceremony while the status of Practicing Marketer (SL) and Fellow Member were awarded to selected members of the marketing fraternity. Top students recognised The National Diploma... 


4A’s creative workshop ‘Heluwen Wanamu’ inspires young ideators

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  600 views  |  

The Accredited Advertising Agencies Association, popularly known as the 4A’s, recently organised a one-day workshop titled ‘Heluwen Wanamu,’ which was held at the Taj Samudra. The timely workshop was organised by industry seniors to encourage and inspire young creative minds to transcend banal thinking and search for insightful local ideas, which would undoubtedly create memorable communication campaigns with the power to build strong brands in a competitive market place. In order to offer the participants an interesting and thought provoking insight into the world of perceptive creative thinking, basing the value of our local linguistic nuances and special attributes, a panel of professional... 


230i wins Silver for Cinnamon Hotels at W3 Awards

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  2,694 views  |  

Sri Lanka based Internet Marketing firm, 230 Interactive (230i) has been internationally recognised once again with a Silver for website design excellence at the recently held W3 Awards in New York. This award comes on the heels of 230 Interactive’s previous achievements of winning Silver in the W3 Awards in 2010 and 2011. Sanctioned by the International Academy of Visual Arts (IAVA), this year’s competition received over 4,000 entries from around the world. 230i’s entry in the hotel and lodging category was for the re-launched website for cinnamonhotels.com, that incorporates an intuitive and seamless experience for customers through an engaging home page that allows visitors to search... 


‘Marina’ coconut oil bags SLIM Brand Excellence 2013 Award

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  1,229 views  |  

‘Marina’ coconut oil, a brand enormously popular amongst households as well as Sri Lanka’s food and hospitality sector, was honoured with the Silver award in the SME category at the SLIM Brand Excellence 2013 organised by the Sri Lanka Institute of Marketing (SLIM) in Colombo recently. This accolade clinched by ‘Marina’ coconut oil is unique and so special because it was the first-ever award won by a brand representing edible oil industry in Sri Lanka, says Marina Head of Sales and Brands Denzil Perera. All ‘Marina’ products are hygienically manufactured under international standards in a state-of-the-art production facility with a 100% guarantee on freshness and quality. “We... 


Industry powerhouses on IAA Board

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  1,800 views  |  

Top movers and shakers of the marketing, advertising and media fraternity take on a second term on the Board of the IAA. This is the second highly successful term as President for Grant Group Vice President Laila Gunesekere Martenstyn who previously held two terms as the President of the 4A’s. The new addition to the board is Triad Co-Chairperson Varuni Amunugama Fernando. After a year of healthy activity, the IAA looks back with particular pride on the Creative and Digital Mantra, featuring senior lectures from overseas and Sri Lanka. Speaking on her re-appointment Gunesekere-Martenstyn said: “Marketing, media and advertising around the world are ever evolving and growing. And we as a Board... 


SLIM kicks off Marketing Roks 2014

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  711 views  |  

The initial briefing sessions of ‘SLIM Marketing Roks 2014’, the annual knowledge creation activity which is also a key CSR initiative organised by the Sri Lanka Institute of Marketing (SLIM), were carried out with the participation of school students from Colombo, Kandy, Galle and Matara recently. The sessions were held on 30 October at SLIM Business School Kandy, 31 October at SLIM Home Borella and 1 November 2013 at Samoda Reception Hall Galle. This was the first year that the briefing sessions were taken outside Colombo, with one session in Kandy and the other in Galle being opened to students from Matara as well. Project Chairman SLIM Marketing Roks Roshan Fernando together with Tourism... 


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