Monday 21st April 2014

Scan Products Sales Convention ends on a high note

Published : 4:22 am  June 21, 2013  |  Category: Marketing  |  Leave a Comment  |  717 views  |  

The top level performances of the sales force of Scan Products Division of CW Mackie PLC in 2012/13 were recognised at a ceremony held at the Club Palm Bay Hotel Marawila, recently. Congratulating the winners, the Chief Guest at the awards ceremony CW Mackie Chairman/CEO W.T. Ellawala assured that just as much as the current performers were being recognised, performers would continue to be recognised in the years to come. This year’s top performers received cash rewards, trophies and certificates. The Best Sales Representative Gold Award was won by Company Sales Representative Lalin Sandanayaka. The Annual Sales Conference was coupled with a two-day residential program. On the first day, well-known... 


Maliban moves up among brands

Published : 4:21 am  June 21, 2013  |  Category: Marketing  |  Leave a Comment  |  654 views  |  

Sri Lanka’s premier biscuit manufacturer, Maliban, now ranks No. 3 among Unlisted Brands, according to the latest LMD Brands Manual 2013. Commenting on the success of the brand, Maliban Biscuits Sales and Marketing CEO Ravi Jayawardana said: “Our superlative marketing performance has elevated Maliban’s position to rank No. 3 in 2013 from 13 in 2012. The ranking is based on public opinion and their perception towards the Maliban brand. It is not evaluated on financial performance.” He added that the management believes that the general trend of their businesses is gradually making inroads to leading positions in the respective categories of its product portfolio. Among a host of food brands... 


Influential speakers share insights at Cannes Lions 2013

Published : 12:37 am  June 20, 2013  |  Category: Marketing  |  Leave a Comment  |  914 views  |  

Leo Burnett’s Michael reports from 60th Cannes Lions The third day at Cannes Lions International Festival of Creativity, the world’s largest advertising festival, was one of the most memorable ones to date! We were able to secure metal for Sri Lanka in the Media Lions Category for the Unity Paper which is a real boost for our creative industry. The competition gets tougher every year, and Ranil, Subhash, Eraj, Indu and I were all ecstatic when we heard Sri Lanka being announced at the awards ceremony! I think this is just the beginning of Sri Lanka’s creative career, as we know there will be more creativity and award winning pieces coming from Sri Lanka in these global award shows. Our... 


Ada Unity Paper campaign gets shortlisted again at 60th Cannes Lions 2013

Published : 12:53 am  June 19, 2013  |  Category: Marketing  |  Leave a Comment  |  910 views  |  

 Leo Burnett’s Michael reports from 60th Cannes Lions The second day at Cannes Lions International Festival of Creativity, as the day commences at the world’s largest advertising festival we deliberate on the day’s excitement. Yesterday we set out our strategy for the week or as we would call it the big decision-making day for our week ahead.  Read More →


Leo Burnett shortlisted in Media Lions category for ‘Ada’ Unity Paper

Published : 12:00 am  June 18, 2013  |  Category: Marketing  |  Leave a Comment  |  639 views  |  

Leo Burnett’s Indu reports from 60th Cannes LionsDay one: The first day at the much anticipated 60th Cannes Lions International Festival of Creativity, the world’s largest advertising festival, kicked off bigger and better than ever before. For 60 years, Cannes Lions has championed the best creative communications persons from around the world, recognising the work that’s changed the industry and driven it forward.  Read More →


Leo Burnett celebrates 14 years in Sri Lanka

Published : 12:00 am  June 14, 2013  |  Category: Marketing, SECTORS  |  Leave a Comment  |  834 views  |  

Leo Burnett Solutions Inc. (LBSI) the local office of the global advertising network Leo Burnett Worldwide, recently celebrated 14 years of creative supremacy in Sri Lanka and has repeatedly delivered results for its client partners. The agency has grown exponentially into one of the most acclaimed and awarded ad agencies in the country today and has also successfully added several new clients to its roster.  Read More →


Leo Burnett Regional Mid-Year Review held in Sri Lanka for the first time

Published : 12:00 am  June 14, 2013  |  Category: Marketing, SECTORS  |  Leave a Comment  |  438 views  |  

The Leo Burnett annual Mid-Year Review for Asia Pacific was recently held at the Jetwing Blue in Negombo, with over 40 leaders from regional Burnett offices assembling to discuss the progress of the respective offices of the Leo Burnett network in the region.  Read More →


Making ‘headlines’ 18 years on

Published : 12:00 am  June 14, 2013  |  Category: Marketing, SECTORS  |  Leave a Comment  |  431 views  |  

If Public Relations (PR) is about managing reputations, perceptions and establishing good relationships with key stakeholders, it can be considered the key weapon in the armoury of corporate communications and reputation management,” says Headlines PR Chairman Anusha David. Having established Headlines, the country’s second dedicated PR agency 18 years ago, David is strong in relationships and passionate on results. Having propelled some of the country’s leading brands into the minds of the public, David has remained fiercely independent and proudly Sri Lankan, having refused several merger and take over offers, including one from the world’s largest.  Read More →


Shaving Superman: The advertisers dilemma

Published : 1:21 am  June 6, 2013  |  Category: Marketing  |  Leave a Comment  |  958 views  |  

LOS ANGELES (TheWrap.com) – Should any of us be surprised that Superman has a super shaving power? Perhaps only Gillette, who is in the middle of a large marketing campaign asking, “How does he shave?”  Read More →


Edelman hires Ipshita Sen to lead S. India operations

Published : 1:20 am  June 6, 2013  |  Category: Marketing  |  Leave a Comment  |  747 views  |  

Edelman India has hired Ipshita Sen to lead its South India operations including offices in Bangalore, Chennai and Hyderabad. Ipshita will be responsible for developing and managing the Edelman business in South India and will also formalise and lead Edelman’s employee engagement offering nationally. She will be based out of Bangalore and will report to Rakesh Thukral, Chief Operating Officer, Edelman India.  Read More →


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