Rapidmeter: Watching you watching TV

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  341 views  |  

Lanka Market Research Bureau Ltd. (LMRB) is the premier research partner in Sri Lanka for the majority of multinationals, conglomerates and local companies for providing them with the insights needed for market planning. LMRB which introduced its latest TV audience measurement system, the Kantar RapidMeter, earlier this year, describes it as a great success.  “We have been responsible for providing audience measurement for the country for several decades stated LMRB CEO Himalee Madurasinghe. Sri Lanka witnessed a rapid expansion in the media industry during the past few decades and TV broadcasting today is highly fragmented. “Fragmentation of media creates challenges for everyone, for the... 


Edelman picks up first PR Cannes Grand Prix

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  4,496 views  |  

Edelman New York, along with Creative Artists Agency Los Angeles, has won the Grand Prix and a Gold Lion at this year’s Cannes Lions International Festival of Creativity for its work on Chipotle Mexican Grill’s ‘The Scarecrow’ campaign. Edelman is the first PR agency to win the Grand Prix. Launched last September, the campaign consisted of an animated short and affiliated mobile video game. Its goal was to notify “a broader audience” about the details of industrial farming, such as processed food, animal confinement, the use of growth hormones, and toxic pesticides. Another goal was to make the public aware of alternatives, according to The Scarecrow website. The campaign was linked... 


PHD scoops more Gold awards than any other media network at Cannes Lions

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  529 views  |  

 Unilever’s Kan Kajura Tesan campaign awarded three Gold’s for PHD India Warner Bros.’ LEGO campaign awarded two Gold’s for PHD UK 24 awards in total across Media, Mobile, PR, Direct, Creative Effectiveness, Promo & Activation One Grand Prix, six Gold’s, three Silver, nine Bronze, two Creative Effectiveness ascredited agency   PHD, part of Omnicom Media Group, has picked up double the number of Gold Cannes Lions awards than any other media network, with four Gold’s awarded in total for PHD as the entrant agency. A further 20 Lions were awarded to PHD as the credited agency, bringing PHD’s total number of awards to 24. PHD India picked up three Gold’s for Hindustan... 


Customers defect to competition even when companies perform well

Published : 12:00 am  June 18, 2014  |  Category: Marketing  |  Leave a Comment  |  376 views  |  

More than half of customers are likely to defect to a competitor brand when a product needs updating or their contract expires, according to a new study from global research consultancy TNS. Almost two thirds (60%) of customers are likely to defect to another brand when buying new electronic products; 57% would replace their car with a different brand; and 64% would opt for another manufacturer when selecting white goods like a washing machine. According to TNS’s global analysis of 40,000 customers, companies can no longer ensure loyalty and spend just by providing a reliable, consistent service. In fact, many of those who defected to a competitor actually felt their current provider was performing... 


Plans to elevate SLIM for international recognition

Published : 12:00 am  June 18, 2014  |  Category: Marketing  |  Leave a Comment  |  350 views  |  

Kalana Rathnayaka recently became the 36th President of SLIM. He joined the Institute 10 years ago and he has been the first student of the first batch of four courses offered by SLIM. Born in Kadugannawa and educated at Kingswood College Kandy, he chose Biology for his higher studies, before settling on a career in marketing. Following are excerpts of an interview: Q: What made you choose marketing as a career? A: In my opinion there is no profession which offers the degree of self-satisfaction offered by marketing. It requires a lot of effort, dedication and hard work, but the benefits and experience you gain in return are invaluable. In a professional sense, your earning capacity in this field... 


Cannes Lions International Festival packed with excitement

Published : 12:00 am  June 18, 2014  |  Category: Marketing  |  Leave a Comment  |  3,744 views  |  

By Murtaza Tajhboy of Leo Burnett Solutions Inc from the 61st Cannes Lions International Festival of Creativity 2013 The third day at the Cannes Lions International Festival of Creativity was jam-packed with excitement and delight. After the events we attended over the last few days, I was up on my toes and ready for the day to start even before my alarm rang. When the group met for breakfast this morning, we planned what speakers and workshops we’d attend for the next five days, since there was no way for us to see them all. We also found out yesterday that our ‘Mosquito Repellent Newspaper’ campaign has been shortlisted in the Use of Integrated Media – Media Lions category. Out of a... 


Social media will continue to grow in Sri Lanka: Poll

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  402 views  |  

TNS Lanka’s latest nationwide poll for leading business magazine LMD reveals that “an overwhelming majority (98%) of the people believe that social media will continue to grow into the future”. However, the magazine notes that “they seem less convinced about the true merits of social media, with only 35% of respondents stating that the positives outweigh the negatives”. The people are particularly vocal about there being far too much hate speech on social media platforms – over 80% of respondents hold this view, claiming that such viral vitriol has led to deaths, murders and suicides, a spokesperson for LMD says. “There is a feeling too that that websites should be limited to individual... 


Global advertising to expand this year helped by World Cup

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  353 views  |  

PARIS (Reuters): The global advertising market is set to grow 5.4% this year to reach $524 billion helped by a boost in television ads during the soccer World Cup, according to media buyer Zenith Optimedia. The Publicis-owned forecasting unit shaved 0.1% off an earlier prediction for the year after political tumult in Ukraine damaged the local economy. The world’s largest advertising groups such as Martin Sorrell’s WPP, second-place Omnicom and third-placed Publicis often post growth rates correlated with global gross domestic product. They are set to benefit this year as the United States – the largest ad market followed by Japan and China – is expected to grow steadily. Zenith said... 


Cannes Lions International Festival kicks off

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  456 views  |  

Report of Day One and Two by Sithum Walter, Leo Burnett Solutions Inc, from the 61st Cannes Lions International Festival of Creativity 2014 Our first day at the Cannes Lions International Festival of Creativity, the world’s largest advertising festival, exceeded all expectations. The Leo Burnett team from Sri Lanka includes Ranil, Marsh, Matt, Shayani and I.  Our team left to Cannes on Friday night, with the biggest delegation to ever attend the festival from Sri Lanka. Nine Young Lions representing the country, including Shayani and I are competing in the Film, Design & Print Young Lions categories, the Young Marketers competition and at the Roger Hatchuel Academy. We also have the most... 


Advertising industry picks Young Lions contenders

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  2,773 views  |  

Nine young outstanding marketing communications professionals from Sri Lanka’s advertising and marketing fraternity have been selected to represent Sri Lanka at the annual Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France this month. The local competition to select the contenders was organised by Metal Factor the Sri Lankan representative of the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), the Association Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing. The Sri Lankan Young Lions will compete against teams from around the world at the Young Lions Competitions in... 


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