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MarketingAirtel Lanka shines at SLIM NASCO Awards 2012
Airtel frontline’s strategies and market instincts were commended when the Airtel Sales Team won two awards at the prestigious NASCO Awards, one of the main events of the Sri Lanka Institute of Marketing’s calendar, which recognises sales excellence by rewarding some of the best sales personnel in the country.
Browns launches ‘BG’ brand
Brown and Company PLC launched its very own ‘BG’ brand, with a new revamped and technologically advanced product range.
With the latest electronics, home appliances, water pumps and automotive bikes, ‘BG – A Standard Called You’ is now available countrywide through Brown’s showrooms and dealers.
Microsoft rolls out first new logo in 25 years
Reuters: Microsoft Corp last week unveiled its first new logo in 25 years as it looks to unify its branding ahead of a clutch of new product releases this year.
Fonterra launches tender to appoint media agency for 10 markets
New Zealand-based dairy company Fonterra has launched a tender to review its media agency partnership across 10 markets.
The move is in line with Fonterra’s policy to review media capabilities and rates on a market-by-market basis in China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam and the United Arab Emirates.
Magazine trends study finds increase in advertisements using sex
ScienceDaily: Sex sells, or at least that is what advertisers hope. A recent study from the University of Georgia looked at sexual ads appearing in magazines over 30 years and found that the numbers are up.
CIM Annual Conference ends in grand success
The 12th Annual Conference of The Chartered Institute of Marketing (CIM), Sri Lanka Region ended in grand success, helping Sri Lankan marketers to prepare their best defence to face challenging times.
The conference was inaugurated by Attorney General Palitha Fernando on Monday 13 August while the technical sessions were held on Tuesday 14 August 2012 at Waters Edge, Battaramulla. Over 350 participants from diverse industries representing sales, marketing, packaging, finance and operations were in attendance.
Leo Burnett celebrates 77+ years with ‘An Inspiring Day, Beautifully Crafted’
Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, celebrated its 77th anniversary under the theme ‘77+ – An Inspiring Day, Beautifully Crafted’.
Celebrating seven plus decades of creativity and craftsmanship, Leo Burnett agencies around the world celebrated this occasion around the world under this central theme.
Uni Walkers shines at SLIM – NASCO 2012
Uni Walkers (Pvt.) Ltd. a pioneering subsidiary of Softlogic Holdings Group announced its recognition in the Consumer Durables Category at National Sales Congress (NASCO) 2012. Viraj Fernando received the only Silver Award in the Consumer Durables Category in the Executive – Supervisor tier at NASCO 2012, the only national level event highlighting the contribution of the local sales fraternity, organised by the Sri Lanka Institute of Marketing (SLIM).
Honorary Fellow Dr. Hermawan Kartajaya visits SLIM
A well respected professional, Dr. Hermawan Kartajaya from Indonesia was on a visit to Sri Lanka Institute of Marketing (SLIM) the national body of marketing in Sri Lanka.
People’s Leasing wins three awards at NASCO 2012
People’s Leasing Company PLC secured three of the nine awards in the financial products and services category at the National Sales Congress Awards (NASCO) held on 27 July at Waters Edge, organised by the Sri Lanka Institute of Marketing (SLIM).
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