Digital Asia Festival announces 2013 winners

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  513 views  |  

The Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, announced this year’s winners. Led by jury president Omnicom Digital for Asia Pacific, India, Middle East and Africa Vice President Jason Kuperman, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work with one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia. The sought after Agency of the Year Award was presented to Colenso BBDO New Zealand.  Read More →

Leo Burnett bags gold at Sumathi Awards

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  688 views  |  

Leo Burnett Solutions Inc. (LBSI) – the local office of creative giant Leo Burnett Worldwide won the much acclaimed ‘Commercial of the Year’ award at the prestigious Sumathi Awards, the biggest festival of the Sri Lankan television industry, held recently at the Sirimavo Bandaranaike Exhibition and Convention Centre. Leo Burnett won gold for the TV commercial produced for the Coca-Cola Company’s brand Minute Maid Mixed Fruit. The commercial titled ‘palathuru kottu’ was created by Leo Burnett to introduce the mixed fruit variant under the Minute Maid brand. The agency’s challenge was to differentiate Minute Maid from the other mixed fruit drinks, which is the biggest category in... 

BBDO Lanka supports Commonwealth Business Forum 2013

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  760 views  |  

BBDO Lanka continued its ‘Force For Good’ campaign and overall commitment to Sri Lanka by contributing to the Commonwealth Business Forum which was held in Colombo 12-14 November at the Cinnamon Grand by adding its name to the list of key sponsors. It also launched, a website to provide information to the participants about its Force For Good initiatives. The Commonwealth Business Forum (CBF) is the premier business event in the Commonwealth bringing together heads of government, ministers, and top business leaders from around the world. This year’s event witnessed the largest number of participants in the history of the event: 1,450 delegates, including 640 from over... 

GroupM builds adaptable, cohesive teams through experiential learning

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  780 views  |  

If advertising effectiveness is a cornerstone of a successful media management agency, effective training is fundamental to honing its most valuable resource. GroupM, the leading media agency globally and locally, is an advocator of high quality human resource development initiatives.  A recent experiential learning program took fifty-two GroupM Sri Lanka employees to an artillery complex in Minneriya with the objective of enhancing individual and team performance. The intensive two day program stretched participants beyond their comfort zones in a natural, new and conducive environment. Participants were presented with a set of gruelling challenges varying in nature to those encountered during... 

Lankasoy crowned Brand of the Year

Published : 12:02 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  872 views  |  

Innovative soya product company Lankasoy won the ultimate Brand of the Year award at the 12th SLIM awards ceremony, walking away with four Gold awards for Local Brand of the Year, Product Brand of the Year, Most Innovative Brand of the Year and Brand of the Year. Lankasoy was the first to obtain local SLS standards, entering the market at a time when quality standards were rarely set for soya products. The brand set the standard within the market, maintaining high quality and introducing new flavours at a time when soya was perceived as a cheap food. Most soya products were imported rather than being produced locally. The company was also the first to import customised machinery, contributing... 

HNB wins Global Brand Leadership Award

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  845 views  |  

Hatton National Bank recently won the Global Brand Leadership Award for Excellence in Banking and Financial Services at the Global Brand Excellence Awards held at Taj Lands End, Mumbai, India. The event was organised by the World Brand Congress and is endorsed by the CMO Council Asia, Asian Confederation of Businesses and the World Federation of Marketing Professionals. The World Brand Congress is the single largest forum of the world’s most successful and sought after brands and is a meeting place for brand guardians and brand builders from diverse sectors covering every continent. The Hatton National Bank brand was rated as the sixth most valuable brand in Sri Lanka by Brand Finance Lanka... 

Top SLIM officials visit CIM UK

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  849 views  |  

A high-level delegation of Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, visited the Charted Institute of Marketing in Moor Hall in Berkshire, UK recently. The delegation, which included SLIM President Gamika De Silva and SLIM Vice President – Education Dhanesh R. Jayathilaka, discussed improvements that could be made to the CIM syllabus to better suit the Sri Lankan environment. The SLIM representatives shared their insights into the nature of the local market with CIM officials and highlighted its main differences from the UK market. The improvements necessary in the course content to practically prepare Sri Lankan marketers to meet the challenges... 

Sarva Integrated wins 2 awards at Sumathi Tele Awards 2013

Published : 12:21 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  876 views  |  

Sarva Integrated, who won the gold at last year’s Sumathi Tele Awards for local telecom giant Lanka Bell, has once again been recognised for its outstanding work by being awarded a Silver Award for Lanka Bell ‘Kos Gaha’ and a Merit Award for Commercial Credit ‘Jeewithe Raththarang’ at the Sumathi Tele Awards 2013 held recently. Both the Lanka Bell and the Commercial Credit commercials have proven to be exceptional successes, with a high memorability and brand recall, among the general public due to their effective usage of local understanding and insights which have been brought to life in a very touching and emotional manner. It is also important to note the Commercial Credit Jeewithe... 

Expo Freight receives award for Export Brand of the year at SLIM Brand Excellence Awards 2013

Published : 12:19 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  951 views  |  

Colombo. 5th November, 2013. Expo Freight (EFL) honoured at the glittering SLIM Brand Excellence Awards 2013 when it won Bronze for Export Brand of the Year. Expolanka Freight (EFL) a leader among his peers and is known for his Out-of-the-Box thinking commands a global footprint today with a 1200+ staff strength across 17 countries and 45 cities and a strong presence in the Indian sub continent. EFL is a prominent IATA agent in Sri Lanka, India, Bangladesh and Pakistan and has representation in Asia, Africa, the Middle East and the USA. Its tailor-made flexible solutions, strategic reach and reliability coupled with its multi-modal transportation and logistics with ocean and air transportation... 

CIM Sri Lanka Region completes first Talking Point Forum for 2013

Published : 12:18 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  805 views  |  

The CIM Talking Point Forum on ‘Employer Branding’ organised by The Chartered Institute of Marketing (CIM) Sri Lanka Region took place recently at the Cinnamon Grand Hotel, Colombo with over 70 participants. The speaker for the event was Sunil Dissanayake, a renowned veteran with 38 years of senior management experience. He is the Sector Head for Group Human Resources, Corporate Communications/Sustainability and Group Security of the Hayleys Group. CIM Sri Lanka Region Chairperson Nadi Dharmasiri graced the occasion. The forum concluded successfully followed by an evening of networking and fellowship. The Chartered Institute of Marketing is the largest community of professional marketers... 

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