EH Sausages wins its first Effie Award

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  687 views  |  

Creating history for the brand, Elephant House Sausages was recognised at the Effie Awards held recently at Water’s Edge, receiving its first ever Effie in the Renaissance Category for the memorable campaign ‘Who would you share your secret with?’ This campaign was initiated with the objective of reviving the image and appreciation of a 50-year brand. The Effie Awards, organised by the Sri Lanka Institute of Marketing (SLIM) and the 4A’s, recognises effective marketing campaigns in the country. The awards which adhere to global standards are judged by an imminent panel of judges who have experience in the marketing and advertising sectors in the country. “This is a first time honour... 


Response shines in the Effies Global Index 2013

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  458 views  |  

 Listed as the No. 1 most effective agency in Sri Lanka; the No. 1 most effective independent agency for telecommunications in APAC; the No. 2 most effective independent agency in APAC and among 10 most effective independent agency globally Response débuted the global rankings in 2011 earning the incredible honour of being listed together with BWM Sydney as the 5th most effective independent agency in the world. “Today we are listed together with the likes of Taproot, Sistole & Wieden and Kennedy and we are thrilled to bits and find it impossible to believe that our agency would even be spoken of in the same sentence as creative demi-gods Taproot India who appear in the 2013 rankings... 


Benchmark Innovation at the top of the industry with big win at Effies 2014

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  627 views  |  

As new entrant, proudly wins coveted silver for mango pens Benchmark Innovation, a truly home grown advertising agency, was the proud winner of one of only two Effies at the Effie Awards Sri Lanka, a global award ceremony, organised by the Sri Lanka Institute of Marketing on behalf of the American Marketing Association. The Effie Awards recognises and rewards the most significant achievements in marketing communications in Sri Lanka in terms of its effectiveness and creativity and Benchmark Innovation was awarded a Silver for their campaign ‘Mango Kurutu Gee on Desks,’ for the recently launched ball point pen brand ‘Mango’ marketed by PrintXcel Ltd. At this year’s Effies which saw... 


Siddhalepa top sales representatives rewarded with Bangkok tour

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  340 views  |  

The widest and strongest sales network of the country which consists of over 400 members in different capacity such as area managers, field sales officers, sales supervisors, sales representatives, promotional officers and drivers gathered at the Golden Rose Reception Hall in Boralesgamuwa for the Annual Sales Conference on 30 January, which is a landmark year for Siddhalepa as it celebrates its 80th anniversary. The top sales achievers of last year will fly to Bangkok for which all expenses would be borne by the company. In addition to this, 80 sales representatives and drivers received gold awards for their excellent performance in 2013. Here the winners of Bangkok tour appear in a photograph... 


SriLankan Airlines and Grant McCann Erickson win for ‘Golf Classic’

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  485 views  |  

Proof that a healthy relationship between client and agency ultimately benefits the brand was evident when Grant McCann Erickson’s campaign for SriLankan Airlines Golf Classic won an Effie at the recently concluded Effie Awards. This campaign was carefully strategised and structured by the Grant team comprising Laila Gunesekere-Martenstyn – Vice President, Russell Miranda – Executive Creative Director, Asif Ansar – Copywriter, Ravindra Kathriarachchi – Creative Director and Malaka Premasiri – Brand Manager along with the close working relationship of the management of SriLankan Airlines promotions team. During the 15-year partnership between SriLankan Airlines and Grant McCann Erickson... 


Lowe LDB most awarded agency at Effies 2013

Published : 1:17 am  February 7, 2014  |  Category: Marketing  |  Leave a Comment  |  2,152 views  |  

Lowe LDB became the single most awarded agency of the night at the Effie Awards Sri Lanka 2013 bagging three bronze Effies. Organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with the Association of Accredited Advertising Agencies (4As) Sri Lanka, this year’s event saw only 12 metals being handed out. Lowe LDB received the awards for its “IDD Double Bonus” campaign for Dialog IDD under the telecom category, and Knorr “Golden Touch” and Astra “Fried Rice” campaigns for Unilever Sri Lanka under the packaged goods confectionary category. Mentioning every word twice to emphasize that double the talk time was being offered, the “IDD Double Bonus” campaign was... 


Airtel’s ‘what’s inside your smart phone’ campaign shines at Effie awards 2013

Published : 1:16 am  February 7, 2014  |  Category: Marketing  |  Leave a Comment  |  717 views  |  

Only 10 awards presented at whole event Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced that its ‘what’s inside your smart phone’ campaign in Sri Lanka has bagged the Bronze award at the Effie Awards 2013 held in Colombo. While the gold and silver awards were not awarded, Airtel Lanka was one of the two brands to be ranked as a bronze winner in the telecommunications services industry category. Commenting on the occasion, Bharti Airtel Lanka Chief Executive Officer/Managing Director Suren Goonewardene said: “With mobile internet and data solutions being the future of the telecommunications in Sri Lanka,... 


Panasonic sponsorship deal with Olympics extended to 2024

Published : 1:15 am  February 7, 2014  |  Category: Marketing  |  Leave a Comment  |  447 views  |  

REUTERS: The International Olympic Committee (IOC) has extended its sponsorship deal with Panasonic for another eight years, it was announced on Thursday. The Japanese electronics company’s current deal with the IOC goes until 2016 but the new arrangement will take their partnership through until 2024. “We are thrilled to be able to announce that we will continue to work with our long-term partner Panasonic,” IOC President Thomas Bach said in a statement. Panasonic has been one of the IOC’s elite sponsors since 1985, signing up to The Olympic Program (Top), which currently comprises just 10 major companies. Although the IOC does not reveal the financial terms of its top deals, the total... 


Triad wins Effies for proud local brands Samahan and Sayerlack

Published : 12:01 am  February 5, 2014  |  Category: Marketing  |  Leave a Comment  |  685 views  |  

Sri Lanka’s leading communication company, dedicated to brand building with strategy, acumen and insightful ideas takes pride in creating communication campaigns that have the power to win in highly competitive markets. Established in 1993 as a fully Sri Lankan entity, Triad has grown to be a leading player in the communications industry, offering an integrated marcom solution to fledgling brands. Basing its communication strategies on real life insights, Triad has succeeded in changing the communication landscape in the country. Today, with a team of 125 professionals and a vibrant portfolio of brands, the company is at the cusp of a new revolution. Keenly involving the knowledge and skills... 


US FDA launching major anti-tobacco campaign aimed at youth

Published : 12:01 am  February 5, 2014  |  Category: Marketing  |  1 Comment  |  570 views  |  

WASHINGTON (Reuters): A major new anti-tobacco campaign will be launched in the United States next week aimed at vulnerable teenagers at risk of becoming addicted to cigarettes. The $115 million campaign by the Food and Drug Administration will target the 10 million people aged 12 to 17 who are open to trying cigarettes or who are already experimenting with them and are in danger of becoming regular smokers, the FDA said. The campaign is the first of several scheduled to be launched over the next two years that will target at risk, rural, gay, African American, and American Indian youth. The goal of the campaigns is to reduce the number of youth cigarette smokers by at least 300,000 within three... 


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