Triad wins Effies for proud local brands Samahan and Sayerlack

Published : 12:01 am  February 5, 2014  |  Category: Marketing  |  Leave a Comment  |  682 views  |  

Sri Lanka’s leading communication company, dedicated to brand building with strategy, acumen and insightful ideas takes pride in creating communication campaigns that have the power to win in highly competitive markets. Established in 1993 as a fully Sri Lankan entity, Triad has grown to be a leading player in the communications industry, offering an integrated marcom solution to fledgling brands. Basing its communication strategies on real life insights, Triad has succeeded in changing the communication landscape in the country. Today, with a team of 125 professionals and a vibrant portfolio of brands, the company is at the cusp of a new revolution. Keenly involving the knowledge and skills... 

US FDA launching major anti-tobacco campaign aimed at youth

Published : 12:01 am  February 5, 2014  |  Category: Marketing  |  1 Comment  |  562 views  |  

WASHINGTON (Reuters): A major new anti-tobacco campaign will be launched in the United States next week aimed at vulnerable teenagers at risk of becoming addicted to cigarettes. The $115 million campaign by the Food and Drug Administration will target the 10 million people aged 12 to 17 who are open to trying cigarettes or who are already experimenting with them and are in danger of becoming regular smokers, the FDA said. The campaign is the first of several scheduled to be launched over the next two years that will target at risk, rural, gay, African American, and American Indian youth. The goal of the campaigns is to reduce the number of youth cigarette smokers by at least 300,000 within three... 

Grant Group recognised at Effies

Published : 1:34 am  February 3, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  501 views  |  

For Sri Lankan Airlines, Etisalat, Keells Foods and Elephant House Winning across the board the Grant Group was ecstatic to have been recognised for a wide range of products and services from airline, to telecom, to packaged foods. An agency that does not believe in creativity for creativity’s sake, Grants bases all their campaigns on detailed research, deep audience understanding and an insightful strategic plan, thereby ensuring effective results for their clients. Constantly in the top tier at the Effies, Grants swept the board in 2010. Last year they were the very proud recipients of 4 Silver and 3 Bronze awards. Their long standing relationship with Sri Lankan Airlines has seen the successful... 

3rd AGM of SLIM Bucks MBA Alumni

Published : 1:33 am  February 3, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  554 views  |  

The third Annual General Meeting of the SLIM Bucks MBA Alumni was held recently at Hilton Colombo residence. It was attended by the officials of Buckinghamshire New University, President of the Sri Lanka Institute of Marketing Gamika De Silva, SLIM CEO, Executive committee of the SLIM Bucks MBA Alumni and its Membership. Priyantha Neelawala capped as the president of the SLIM Bucks MBA Alumni while Anthony Jayasena and Madhurangi Abeygunasekera were appointed as the Vice Presidents of the Association. Viraj Perera was appointed as the General Secretary, Agith Ekanayake was appointed as the Treasurer, Dilrukshi Kodithuwakku was appointed as the Assistant Secretary and Anil Munasinghe was appointed... 

SLIM conducts first round of Marketing Roks 2014 Gaming Session

Published : 1:33 am  February 3, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  750 views  |  

The first round of the Gaming Session of SLIM Marketing Roks 2014was held recently at Sri Lanka Foundation Institute with the participation of many leading schools conducting local and international curriculum, of which 10 advanced to the second round. Each school was represented by a team of 10 students who were tasked with presenting a ‘corporate’ solution to a case study set by Dr. Suranga De Silva of Colombo University. The participating schools were Alethea International School, All Saints B M V – Colombo, Belvoir College International, De Mazenod College – Kandana, Dharmaraja College – Kandy, Hillwood College – Kandy, Ladies College – Colombo, Leeds International School, Mahamaya... 

Three social media marketing tips for 2014

Published : 1:28 am  February 3, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  1,141 views  |  

By Lauren Harper 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business. Twitter now boasts 232 million active users who send out 500 million tweets per day. Twitter also celebrated a successful IPO this year, as well as the launch of its video tool, Vine. Instagram also had a big year in 2013 with the introduction of video to the platform, as well as... 

Lewie Diasz’ Strategic Marketing for President rajapaksa!

Published : 12:01 am  January 30, 2014  |  Category: Marketing  |  1 Comment  |  633 views  |  

Author and Chartered Marketer Lewie Diasz recently presented a copy of his book Strategic Marketing detailing marketing strategies for Sri Lankan business entities to President Mahinda Rajapaksa. Diasz was awarded the youngest Fellow member in the world by the Chartered Institute of Marketing and has been recognized for his teaching and research in Marketing and Business Strategy. He is a Chartered Marketer and has produced Triple World Prize Winning students for CIM examinations. He holds an MBA from the University of Wales and is reading for his Doctorate at the University of Colombo.    Read More →

Brand Finance Masterclass in Sri Lanka

Published : 12:00 am  January 30, 2014  |  Category: Marketing  |  Leave a Comment  |  506 views  |  

Brand Finance has announced that it will be bringing a world class strategic marketing Masterclass to Sri Lanka, which has been specifically designed to meet the needs of the “new” marketer. This is meant for senior managers who are operating in highly competitive, fast changing and rapidly growing markets, and who are required to be the catalysts for change and innovation within their organisations. The program is expected to provide new insights through proven strategies from other markets and countries. By looking at parallel markets, conclusions can be drawn that are relevant in ones own. The four day residential program which is scheduled in May 2014 has been held in other rapidly ... 

Firzan Mulafer returns to lead Publicis SL

Published : 12:00 am  January 30, 2014  |  Category: Marketing  |  Leave a Comment  |  528 views  |  

Firzan Mulafer was appointed as Director Client Services at Publicis Solutions Sri Lanka recently. Publicis Solutions which is represented in Sri Lanka by the Solutions Group believes in creating contagious ideas that change conversations. Publicis Worldwide is a successful European agency network which today spans the globe and is a pioneering member of the Publicis Groupe. Publicis Solutions is the Sri Lanka office of this global network. Firzan returns to Sri Lanka after a two plus year assignment with Arc Worldwide in Bangkok where he held the position of Director Engagement Planning for P&G ASEAN. In Thailand, his main responsibility was in the planning function for P&G beauty and... 

Coke pushes positivity, welcomes 2014 with “Reasons to Believe”

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  803 views  |  

Coca Cola has kicked off 2014 with “Reasons to Believe” global marketing campaign to refresh its customers. The campaign aims to show itself as a brand that “promotes optimism and happiness” and has been created by Ogilvy and Mather, with media planning and buying handled by Mediacom. It features a series of contrasting scenes that show both negative and positive vignettes, aiming to show Coke’s audience that there is “more good than bad in the world”. Coke has partnered with Kindle, Spotify and Xbox to extend the reach of its new campaign, while consumers will be encouraged to “contribute their own reasons to believe” through the brand’s recently relaunched digital platform,... 

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