Wednesday 16th April 2014

Lewie to launch book on ‘Strategic Marketing for Sri Lankan Businesses’

Published : 12:03 am  July 8, 2013  |  Category: Marketing  |  Leave a Comment  |  609 views  |  

The book ‘Strategic Marketing’ authored by Lewie Diasz attempts to make a powerful case for marketers and marketing as a role in driving Sri Lankan entities towards success by establishing it on a sound intellectual basis. It is the first-of-its-kind in Sri Lanka, where theories are contextualised and explained using Sri Lankan corporations whilst simplifying complex management theory. The book signing ceremony and launch of ‘Marketing Strategies for Sri Lankan Business Entities’ by Diasz will be held on 10 July at 6 p.m. at the Sri Lanka Foundation Institute, Colombo 7. Please call Strategy College on 489122/0727599282 to reserve your seat. Following are excerpts on an interview with... 

Johnson & Johnson named number one unlisted brand in Sri Lanka

Published : 12:00 am  July 8, 2013  |  Category: Marketing  |  Leave a Comment  |  690 views  |  

Johnson & Johnson, a company with a hundred year global history has been in Sri Lanka for over 40 years and has now been named the number one unlisted brand in Sri Lanka in the 2013 edition of Brands Annual, compiled by Brand Finance and presented by Media Services. The accolade is shared by each of J&J’s brands which include Clean & Clear, Neutrogena, Listerine, Stayfree and Johnson’s Baby, the only baby care product which has been clinically proven to be mild and gentle. The rankings were determined by a consumer survey which was conducted by Brand Finance PLC, the world’s leading brand valuation consultancy, which has performed thousands of branded business, brand and intangible... 

Coke named Creative Marketer of the Year; wins 20 additional Cannes Lions

Published : 12:00 am  July 8, 2013  |  Category: Marketing  |  Leave a Comment  |  777 views  |  

The Coca-Cola Company was presented with the 2013 Creative Marketer of the Year Award at the Cannes Lions International Festival of Creativity, widely considered to be the world’s foremost celebration of creative excellence in brand communications. “We are humbled and honoured to receive this honour, which has been in the making for many decades,” said Chief Marketing and Commercial Officer Joe Tripodi who accepted the award on behalf of Coke’s global marketing community and agency partners around the world. “The legacy we want to leave is of a brand and company that does good things for the world and speaks to optimism, positivity and happiness Since winning its first Cannes Lion... 

‘Value Innovation’ drives 13th CIM Annual Conference

Published : 12:00 am  June 25, 2013  |  Category: Marketing  |  Leave a Comment  |  970 views  |  

The 13th Chartered Institute of Marketing Annual Conference kicks offBy Rashika Fazali Value innovation is becoming an important entity in today’s competitive world. Companies such as Apple and Samsung have fought over value innovation, placing high stakes on consumer’s requirements, which is the key to producing an innovation.  Read More →

Cannes Lions ends on high note

Published : 12:04 am  June 24, 2013  |  Category: Marketing  |  Leave a Comment  |  871 views  |  

Leo Burnett’s Indu, Michael and Eraj report from 60th Cannes LionsThe last two days at Cannes Lions International Festival of Creativity, the world’s largest advertising festival, was sensational! With over 11,000 delegates and 35,765 entries from all over the world, the festival in its 60th year was bigger and better than ever before. One of the biggest highlights was that our two young Sri Lankans, Hiruni and Lakshita in the Young Marketers category swept away the competition. For the first time in 60 years, Sri Lanka stood on that stage and collected Gold. To say we are proud would be an understatement.  Read More →

Rachita Dutta new Country Head at Grey Group Sri Lanka

Published : 12:00 am  June 24, 2013  |  Category: Marketing  |  Leave a Comment  |  1,081 views  |  

Advertising industry veteran Rachita Dutta has been appointed as the new Country Head for Grey Group Sri Lanka. Dutta will be responsible for developing and executing strategies to expand Grey Group Sri Lanka’s client base and capitalise on the business opportunities arising as a result of digital media and a shift towards the integration of media campaigns.  Read More →

Hiru TV/Hiru FM sponsor Sri Lanka’s Roger Hatchuel nominee

Published : 12:00 am  June 24, 2013  |  Category: Marketing  |  Leave a Comment  |  1,040 views  |  

Leo Burnett’s Indu Munasinghe to attend the Academy at the Cannes Lions Festival of CreativityHiru TV/ Hiru FM, Sri Lanka’s leading TV and radio channels, have once again sponsored this year’s Sri Lankan nominee for the prestigious Roger Hatchuel Academy, a seven-day training program for students from around the world studying advertising, communications and marketing, to be held in Cannes, France this month.  Read More →

Mahesh Wijewardene takes over marketing at Singer

Published : 12:00 am  June 24, 2013  |  Category: Marketing  |  Leave a Comment  |  1,093 views  |  

Singer (Sri Lanka) recently named Mahesh Wijewardene to take over the Marketing Division from Nasser Majeed. Wijewardene is designated as Director – Marketing and Commercial and will continue to oversee Commercial Operations, an experience which has provided him with valuable perspective into the market forces that shape the Group’s marketing decisions.  Read More →

Prof. Abraham Koshy to give keynote speech at CIM Sri Lanka Region’s 13th annual conference

Published : 4:25 am  June 21, 2013  |  Category: Marketing  |  Leave a Comment  |  560 views  |  

Today’s businesses operate in a fast paced environment influenced by the ever changing consumer needs and demands, driven by the level of accessibility to information and availability of a wide range of products or services to fulfil these needs. Companies on the other hand, despite heavy competition, consistently promote products to consumers often compromising on margins in order to gain a sale. As the world’s largest professional body for marketing, The Chartered Institute of Marketing (CIM) Sri Lanka Region constantly strives to achieve greater recognition and excellence in the marketing profession, whilst creating platforms for professionals to gain and exchange insights. The annual... 

Comedy, culture and creativity at Cannes

Published : 4:24 am  June 21, 2013  |  Category: Marketing  |  Leave a Comment  |  458 views  |  

Leo Burnett’s Indu and Eraj reporting from 60th Cannes Lions The fourth day at Cannes Lions International Festival of Creativity, the world’s largest advertising festival was just as eventful as the days past!  The spirit of the 60th festival is high with every delegate completely immersed in the activities here. Cannes has received the maximum number of entries this year with more than 35,765 from all over the world. The competition everyone is facing is tough. It is good to see Sri Lanka stay on the charts at Cannes. Yesterday there were a couple of very interesting seminars. One was by Time Warner Inc. on ‘What Connects in Comedy’. The Time Warner Inc. Chairman and CEO Jeff Bewkes... 

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