Define your best customer

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  697 views  |  

By Mardy Sitzer My guess is that there isn’t a company on the planet that doesn’t want more customers. But what kind of customers? Small companies, above all others, with limited time and resources, need to maximise their efforts to be sure that they are bringing in the right customers, not just any customer. The ‘not right’ customer can eat into a company’s resources diverting them from more profitable relationships. The same goes for sales people. Struggling or evolving businesses might feel that any customer is a good customer, and while that might be fine in the short term, sustainability demands a focus on the best customers that you should be attracting. Having a clear idea of... 


Edelman reigns in PRWeek’s top 40 tech agencies report

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  679 views  |  

 The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies’ fortunes last year Edelman, the world’s largest PR agency continues its long-held reign at the top of PRWeek’s annual ranking of the industry’s top 40 technology agencies. Hotwire climbed to the number two spot, usurping Brands2Life, which was also pushed down into fourth place by new entrant Good Relations Group at number three. The tech PR sector experienced a boost, with overall fee incomes jumping by 30% on 2011, hitting £ 74 m. The technology sector has undergone a significant shift in the past 12 months. Technology firms are... 


Spectacular happenings at Ada

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  858 views  |  

When a new publication claims the country’s top honours, it is no mean feat. Today, ADA has achieved spectacular growth in a short space of time and is the second highest read Sinhala daily newspaper. Marking new boundaries, ADA in partnership with the Colombo Stock Exchange published an investment guide on 16 September this year, for potential investors. This investment guide is part of the ‘BSmart’ series regularly offered to ADA readers. Previously, BSmart issues have offered sponsored content focused on smart banking, smart driving, smart dressing and other issues. The new BSmart Magazine is a new concept affording advertising clients an unprecedented opportunity to sponsor valuable... 


Ogilvy duo wins Silver in Singapore at prestigious Young Spikes competition

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  1,161 views  |  

 Recognised from among the best in Asia for innovative use of media Dexter Shadrach and Infas Iqbal of Phoenix O&M Ltd. walked away with Silver at the recently-held Young Spikes Media Competition, once again highlighting the exciting promise and potential of Sri Lanka’s industry talent. Conducted during the Spikes Asia Festival of Creativity which is held annually in Singapore, the competition challenges teams from around the Asia-Pacific region to use their business insight and strategic skills to develop an innovative media strategy and plan. Commenting on their win, Dexter said: “It was indeed a huge honour to have the opportunity to compete with some of the best young talent in... 


Leo Burnett wins Sri Lanka’s first Gold at Spikes

Published : 12:57 am  September 23, 2013  |  Category: Marketing  |  Leave a Comment  |  837 views  |  

Chani Perera and Induwarani Munasinghe of Leo Burnett Solutions Inc. (LBSI), the Sri Lankan office of the internationally acclaimed advertising agency network Leo Burnett Worldwide, created history by winning Sri Lanka’s first-ever Gold metal at Spikes Asia 2013. The Spikes Asia Awards, the region’s oldest and most prestigious awards for creative advertising took place at the Grand Theatre, Marina Bay Sands with over 1,000 delegates from across Asia Pacific. The Young Spikes Competitions provide Asia Pacific’s next generation of creative talent the opportunity to showcase their skills.  The duo were chosen from 14 teams through a pre-selection process in Sri Lanka and then participated... 


Lankan companies urged to measure brand equity

Published : 12:57 am  September 23, 2013  |  Category: Marketing  |  Leave a Comment  |  711 views  |  

Corporate personality Rohantha Athukorala, who is a Board Director for many private and public sector companies, addressing the Women in Management Luncheon Meeting on the topic ‘Marketing  Vs Sales’ urged organisations to monitor brand equity so that an organisation can evaluate the impact the marketing activity has on a consumer in the long term. There are many marketing companies that evaluate performance just on revenue, profits and marketing budget spend but they forget that these are only short term measures in evaluating performance, said Athukorala.  The most important measurement if you want to ensure long term sustainability of your organisation is the value of your brand in the... 


Insights turns 7 with sixth sense in advertising

Published : 2:16 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  890 views  |  

Insights Advertising (www.insights.lk), an integrated marketing and communications agency, stepped into its seventh year of operations recently. The company represents a fresh advertising agency model, offering brands an alternative to most traditional Agency models. The company philosophy revolves around effective strategies reflecting a positive bottom line for its clients. Insights moved in to a new office premises in Nawala recently, further expanding its solutions to its unique client portfolio. The pioneers of Insights Advertising are predominantly creative individuals and therefore clients have the luxury to speak directly to the creative team regarding their market needs. The agency believes... 


A facelift for outdoor advertising

Published : 2:16 am  September 20, 2013  |  Category: Marketing  |  1 Comment  |  852 views  |  

Hoardings, posters, LED screens and large tri-vision boards, these are a few of the outdoor advertising methods we come across as we roam the streets of Colombo and the suburbs. These methods have caused revolutionary changes in the advertising and branding industry in Sri Lanka. In this rapidly changing world we should constantly be on alert about the new trends and innovations in technology around the globe, in order to keep up and take our country to global standards. This is where Concept Ink has stepped forward in introducing the latest and trendiest revolutionary product in outdoor branding and advertising to Sri Lanka. The self illuminated tri-vision taxi top has just been introduced to... 


Campaign Asia Pacific calls for Agency of the Year 2013 award entries

Published : 2:15 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  895 views  |  

Campaign Asia-Pacific has announced the 2013 call for entries from South Asia for the region’s most prestigious Agency of the Year awards. For 20 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. In 2012, a dedicated leg for South Asia was born. The aim of these awards is to reward the industry top performers in South Asia. They are designed to allow your agencies — big or small — and your talent to shine within the local market and region, with the opportunity of network recognition at an Asia-Pacific level. This year it... 


SLIM holds first Board of Study meeting for 2013/2014

Published : 2:14 am  September 20, 2013  |  Category: Marketing  |  Leave a Comment  |  3,480 views  |  

The first meeting of Sri Lanka Institute of Marketing (SLIM) Board of Study for the academic Year 2013/2014 was held recently at the Cinnamon Lakeside Hotel. The Board of Study is the foremost authority on all educational programs of SLIM and holds the decision making power for any reforms of the said programs. The meeting saw Chairman Professor K.U. Kamalgoda stepping down from his position and inviting a new leadership to take over the committee. This was of particular significance as Prof. Kamalgoda, the former Managing Director of State Pharmaceutical Corporation, had served as the Chairman for five consecutive years before relinquishing his post. Dehan Seneviratne was unanimously appointed... 


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