Seminar on ‘Marketing Communication in the Digital World’

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  1,122 views  |  

The Sri Lanka-Australia-New Zealand Business Council of the Ceylon Chamber of Commerce will hold a seminar under the title ‘Marketing Communication in the Digital World’ by partnering with Deakin University whilst gaining the support of AUSTRADE. The event, which will commence at 6:15 p.m., will be held on 8 July at the Cinnamon Grand Colombo. The seminar is targeted at marketing and PR professionals and others aspiring or interested in the subject. Mark Sheehan, the Course Director of Undergraduate Public Relations School of Communication and creative Arts at the Deakin University of Australia, and Professor Mike Ewing Pro-Vice Chancellor (Executive Dean) of Business and Law at the same... 


Adidas and Nike battle for social media World Cup

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  1,545 views  |  

REUTERS: Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez – but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too. With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands. The stakes are high: Despite being a World Cup sponsor since 1970, Adidas is seeing its leadership in soccer challenged by Nike, especially after the world’s biggest sportswear company dominated marketing at the 2010 competition through... 


New Indian Prime Minister overtakes White House in Twitter followers

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  769 views  |  

Annual Twitter study finds foreign ministers use twitter to establish virtual diplomatic network Since his election in late May 2014, India’s new Prime Minister Narendra Modi (@NarendraModi) has become the fourth-most followed world leader on Twitter, with 4,981,777 followers. He surpassed the United States White House account, @WhiteHouse (4,980,207), today and is using Twitter as a power tool to broadcast his messages, according to Twiplomacy, an annual global study of world leaders on Twitter by Burson-Marsteller, a leading global public relations and communications firm. Released today, the study also revealed that more than 83% of all United Nations (UN) governments have a presence on... 


Twitter rolls out app-install ads globally

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  612 views  |  

SAN FRANCISCO (Reuters): Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as Facebook. App-install ads have proven popular on Facebook and other social networks, driving a large portion of revenue growth. Twitter said in a blogpost it decided to roll out the format, through which advertisers prompt users to download or launch apps, after a successful trial phase. It cited developer Playdots, which racked up over a million downloads for game ‘Twodots’ through the service. In its blogpost, Twitter also said it will offer a new pricing model based on cost-per-app-click, a variant of the... 


New Mindshare Country Head Jhumka Saha to focus on skills development

Published : 12:00 am  July 2, 2014  |  Category: Marketing  |  Leave a Comment  |  953 views  |  

“It is all about understanding people’s minds,” explained Jhumka Saha on building and sustaining productive business relationships. “When you understand expectations, you are able to eliminate disappointment which essentially is the gap between expectation and delivery.”  Jhumka Saha is Mindshare Sri Lanka’s new Country Head. After her postgraduate education in philosophy with a special focus on psychology, she describes her entry into advertising as inevitable, coming from a family of advertising professionals in India. Saha heads the Sri Lankan arm of the GroupM agency, Mindshare, after nine years at various roles within the agency’s India operation. She joined Mindshare in 2005... 


Contender or Champ? SLIM Brand Excellence 2014 kicks off

Published : 12:00 am  June 30, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  1,239 views  |  

By Sarah Hannan Themed ‘Are you only a contender or are you the Champ?’, the 13th SLIM Brand Excellence invites brands to take up the challenge of getting into the ring and fight head-on with the heavyweights in the business world to be the “champ.” The much-awaited SLIM Brand Excellence organised by the Sri Lanka Institute of Marketing (SLIM) kicked off with a briefing for media, judges and participants held at Hilton Residencies (JAIC) on 25 June. The session saw an impressive participation of over 200 marketing professionals who were briefed on this year’s awards and the entry process. SLIM Brand Excellence has always take a special place in the SLIM calendar and looked up to by... 


Publicis to focus on digital deals after merger collapse

Published : 12:04 am  June 25, 2014  |  Category: Marketing  |  Leave a Comment  |  531 views  |  

CANNES, FRANCE (Reuters): Publicis boss Maurice Levy plans to shift the French advertising group more quickly and deeply into digital services following last month’s collapse of his plan to merge with Omnicom to create the world’s largest ad agency. The 72-year-old Levy, chief executive for the past 27 years, finds himself having to regroup and rebuild investor confidence before he steps down next year. He told Reuters on Friday he would look to acquire smaller digital companies as well as increase the dividend. Later this year the company will start looking to find his successor. “I am 100% focused on the future. I am not very much interested in the past; it is the end of the story,”... 


Record number of students for Preliminary Certificate in Marketing 2014 3rd intake

Published : 12:03 am  June 25, 2014  |  Category: Marketing  |  Leave a Comment  |  792 views  |  

The SLIM Preliminary Certificate in Marketing (PCM) held its inauguration for the third intake this year at SLIM Business School, Colombo, on 11 June. A record number of students have registered for the Preliminary Certificate in Marketing, the first step for marketing studies offered by Sri Lanka Institute of Marketing (SLIM), the national body for marketing. “The number of students interested in marketing studies are increasing day by day and the opportunities and exposure in the career world are also enhanced equally,” said SLIM President, Kalana Rathnayaka “We saw many students who are employed, enrolling themselves for the program. They see it as a good way to grow up their career... 


Starcom MediaVest Group named Media Network of the Year at Cannes Lions

Published : 12:00 am  June 25, 2014  |  Category: Marketing  |  Leave a Comment  |  700 views  |  

Third major network of the year honour this year Win tally now at 34 Lions overall with 120 shortlist nominations Starcom MediaVest Group was awarded Media Network of the Year at the 61st Cannes Lions International Festival of Creativity. Three days into the annual festival, SMG’s total across all categories included 34 wins and 120 shortlists. The Media Network of the Year win comes as a result of SMG’s three Silvers, nine Bronzes and 14 shortlists in the Media Lions category. Winning campaigns have come from clients including Bank of America, Esurance, Heineken and Samsung, among others. The wins come less than two weeks after SMG was named the Most Effective Agency and Most Effective... 


Week long learning at 61st Cannes Lions International Festival of Creativity

Published : 12:01 am  June 24, 2014  |  Category: Marketing  |  Leave a Comment  |  734 views  |  

Sithum Walter reporting from 61th Cannes Lions International Festival of Creativity 2014 Day Seven: Today was our last day at the 61st Cannes Lions International Festival of Creativity, and I’m feeling bittersweet about going home. I am so thankful to have been given the opportunity to come to Cannes and be surrounded by so many creative and inspirational people, but at the same time I’m going to find it difficult to leave. This past week I have learned so many lessons, heard motivational stories, gained new insights, met so many people and partied the nights away. I firmly believe that the team and I have grown immensely and will take our newfound knowledge and experiences and share these... 


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