Does your future CEO come from marketing?

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  765 views  |  

Traditionally, the CEO has come from just about any place, but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organisations focused on innovation might look to a CTO type. Those focused on market share fished in their sales pool for their next big tuna. But rare was the organisation that focused on the dynamic relationship between company and customer. Is it time for a marketing CEO? There are strong indicators that the role of the CMO and the marketer is shifting today. Where marketing was once seen as an art form, new technologies and advancements have allowed markers to be more fact based than ever before. Where marketing... 


Edelman wins 2013 Global PR Agency of the Year honours: The Holmes Report

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  661 views  |  

The Holmes Report has named Edelman as its Global Agency of the Year for 2013. The finalists included Fleishman Hillard, Golin Harris, Ketchum, MSL Group and Weber Shandwick. In selecting a Global Agency of the Year The Holmes Report, stated, “We look for both strong overall performance — with growth of 12% during its fiscal year, Edelman clearly outperformed its peers — and great consistency across various regions. In Edelman’s case, it is difficult to pinpoint a weakness: in recent years, it has been our Agency of the Year in North America, EMEA and Asia-Pacific, and its strength in the developed world is matched by its growth in emerging markets: it was our Middle East Consultancy... 


Effie Awards announces two new speciality categories

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  704 views  |  

By Sarah Hannan The Sri Lanka Institute of Marketing (SLIM) will host its sixth consecutive ‘Effie Awards’ next year. At a media briefing held end November at the Hilton Colombo Residencies, SLIM called for award nominations by organisations and announced its event partners the deadlines for submissions. SLIM gained rights to hold the first-ever Effie Awards in 2008 and considers it a significant achievement. The awards is the only global accolade in Sri Lanka that recognises achievement in meeting and exceeding marketing communications objectives which leads to effective communications. Since its inception in 1968 by the American Marketing Association (AMA), the Effie is considered as a... 


Mobiles to drive faster global advertising growth: Publicis unit

Published : 12:00 am  December 10, 2013  |  Category: Marketing  |  Leave a Comment  |  505 views  |  

REUTERS: Growth in global advertising spending will accelerate to 5.8% a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday. ZenithOptimedia said spending on advertising was expected to rise by 3.6% this year, an upward revision from its September forecast of 3.5%. Advertising spending will then increase by 5.3% in 2014 and by 5.8% in 2015 and 2016, said Zenith, the forecasting unit of Publicis Groupe, the world’s third-biggest advertising company by sales. Zenith compiled its Advertising Expenditure Forecasts by aggregating data from leading media owners and advertising agencies in 80 countries. “Mobile... 


Madison Media team in Mumbai for workshop

Published : 12:00 am  December 10, 2013  |  Category: Marketing  |  Leave a Comment  |  436 views  |  

A team of senior members from Madison Media (Sri Lanka) recently participated in a Madison Group (India) workshop in Bombay, which brought together over a 100 Madisonites from all parts of the subcontinent. The Madison Group is recognised in India for its robust analysis of data and analytics. The group especially focuses on sub continental conditions in their analytics which are different to those in Europe or US and far more related to Sri Lanka. The training program titled ‘Madison Advantage’ covered the areas of developing a fruitful media strategy, implementation planning and data lead media planning, essentials of buying and buying strategies and latest media optimising techniques. The... 


SLIM launches online course for PCM

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  2 Comments  |  982 views  |  

By Sarah Hannan Thursday 28 November was a significant day for the Sri Lanka Institute of Marketing (SLIM) as it launched its knowledge hub, making the Preliminary Certificate in Marketing (PCM) course available online. Spearheading the marketing fraternity, SLIM also unveiled its very own definition in marketing at the launch held at Hilton Colombo Residencies on the same day. SLIM partnered with Etisalat Sri Lanka in this online project as the service provider and marking this monumental event a Memorandum of Understanding (MoU) was signed and exchanged between SLIM President Gamika De Silva and Etisalat Sri Lanka Chief Commercial Officer Robert Lee while SLIM Vice President Dhanesh R. Jayathilaka... 


SLIM holds Graduation Ceremony 2013 in grand style

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  405 views  |  

The Graduation Ceremony 2013 of Sri Lanka Institute of Marketing (SLIM) was held on a grand scale on 22 November at Waters Edge Battaramulla, with certificates being awarded to students who completed graduate and postgraduate level qualifications. Students who successfully completed the exams for National Diploma in Sales Management, Diploma in Brand Management, Postgraduate Diploma in Marketing (SL), Certified Professional Marketer (Asia) and Master of Business Administration (UK), received their certificates at the ceremony while the status of Practicing Marketer (SL) and Fellow Member were awarded to selected members of the marketing fraternity. Top students recognised The National Diploma... 


4A’s creative workshop ‘Heluwen Wanamu’ inspires young ideators

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  580 views  |  

The Accredited Advertising Agencies Association, popularly known as the 4A’s, recently organised a one-day workshop titled ‘Heluwen Wanamu,’ which was held at the Taj Samudra. The timely workshop was organised by industry seniors to encourage and inspire young creative minds to transcend banal thinking and search for insightful local ideas, which would undoubtedly create memorable communication campaigns with the power to build strong brands in a competitive market place. In order to offer the participants an interesting and thought provoking insight into the world of perceptive creative thinking, basing the value of our local linguistic nuances and special attributes, a panel of professional... 


230i wins Silver for Cinnamon Hotels at W3 Awards

Published : 12:00 am  December 2, 2013  |  Category: Marketing  |  Leave a Comment  |  2,539 views  |  

Sri Lanka based Internet Marketing firm, 230 Interactive (230i) has been internationally recognised once again with a Silver for website design excellence at the recently held W3 Awards in New York. This award comes on the heels of 230 Interactive’s previous achievements of winning Silver in the W3 Awards in 2010 and 2011. Sanctioned by the International Academy of Visual Arts (IAVA), this year’s competition received over 4,000 entries from around the world. 230i’s entry in the hotel and lodging category was for the re-launched website for cinnamonhotels.com, that incorporates an intuitive and seamless experience for customers through an engaging home page that allows visitors to search... 


‘Marina’ coconut oil bags SLIM Brand Excellence 2013 Award

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  1,189 views  |  

‘Marina’ coconut oil, a brand enormously popular amongst households as well as Sri Lanka’s food and hospitality sector, was honoured with the Silver award in the SME category at the SLIM Brand Excellence 2013 organised by the Sri Lanka Institute of Marketing (SLIM) in Colombo recently. This accolade clinched by ‘Marina’ coconut oil is unique and so special because it was the first-ever award won by a brand representing edible oil industry in Sri Lanka, says Marina Head of Sales and Brands Denzil Perera. All ‘Marina’ products are hygienically manufactured under international standards in a state-of-the-art production facility with a 100% guarantee on freshness and quality. “We... 


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