Businesses admit widespread customer service failings are hitting bottom lines

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  1 Comment  |  754 views  |  

Nearly two thirds of companies worldwide find bottom lines significantly hit by poor service One in four companies have failed to invest in customer service in the past two years A BDO report, written by the Economist Intelligence Unit, released last week, has for the first time unveiled the impact of poor customer service on businesses worldwide. The survey of more than 800 senior business leaders around the world reveals that almost two thirds (59%) of all companies admit that a customer service failing has had a clear, significant impact on financial performance. The survey also revealed: A quarter have lost customers as a result of poor customer service (27%). Service failings have hit... 


Effie 2013: Lowe Lintas is Agency of the Year; HUL Client of the Year

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  Leave a Comment  |  612 views  |  

Ogilvy & Mather bags Grand Effie for Lifebuoy Roti Reminder Lowe Lintas and Partners emerged Agency of the Year at the Effie Awards 2013, winners of which were announced in Mumbai on 17 January 2014. The agency bagged six Gold awards on its way to the title. These were for Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), HUL (Kissan 100% natural seeded). HUL was adjudged Client of the Year. Ogilvy & Mather emerged the agency with the second highest points tally, even as the agency bagged the Grand Effie for its Lifebuoy Roti Reminder, for client HUL. The agency also bagged three Gold Effies – for... 


Visa extends World Cup sponsorship to 2022

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  Leave a Comment  |  415 views  |  

REUTERS: Credit card company Visa has become the fifth major company to extend its World Cup sponsorship until 2022, FIFA said on Tuesday. Visa, which is also an Olympic sponsor, became a FIFA partner in the run-up to the 2010 World Cup. It replaced rival MasterCard which won a $ 90 million legal settlement from soccer’s ruling body FIFA after claiming it should have been given first refusal on a new deal. Financial terms of the new contract with Visa were not disclosed. It will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. “Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique... 


SLIM creates history with its own definition of “marketing”

Published : 1:30 am  January 10, 2014  |  Category: Marketing  |  2 Comments  |  1,101 views  |  

In keeping with its mission, Sri Lanka Institute of Marketing (SLIM) actively promotes marketing as the driving force, which enhances business and national value. SLIM strives to continuously add value to the marketing fraternity by its activities and undertakings. As the national body for marketing in Sri Lanka, SLIM turned a new page in the history of marketing, by unveiling its very own marketing definition to the marketing fraternity at a press conference held at Hilton Residencies recently. “Marketing is the corporate philosophy and the central business function of an organisation that creates value for its customers and other stakeholders through competitive, profitable and sustainable... 


Six things every CMO should be watching this year

Published : 1:29 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  772 views  |  

By David Armano Forbes.com: There’s no shortage of trend pieces or crystal ball-gasing this time of year. The problem is that with all that prediction going on, we often tend to cover too much ground rather than focus on the spaces that matter directly to us. This piece looks specifically at what a senior marketing executive or CMO should be keeping an eye on over the next year. While trends like wearable tech, are very real and accelerating—this specific consumer behaviour may not be relevant to the marketing machine for your particular organisation. In contrast, here are six things every CMO or marketing executive should be watching closely this year. 1. The collaborative economy Also called... 


Most awarded creative leader in Sri Lanka moves to TBWA

Published : 1:28 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  934 views  |  

Subhash Pinnapola joins the TBWA network as the Chief Creative Officer of TBWA\TAL, Sri Lanka. Subhash truly understands local people and the local environment and that has been the key to his success in advertising. Subhash has plenty of exposure to global communications and in fact has judged the Asia Pacific region’s creative work in many international award shows. He also has many international achievements as a creative person and many firsts to his credit in Sri Lankan adverting history. TBWA\TAL Managing Director Renuka Marshall said: “I am thrilled to welcome Subhash on board being well aware of his creative exploits and potential and I am looking forward to the local office being... 


Publicis CEO talks merger and future of advertising

Published : 1:27 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  597 views  |  

Maurice Levy is about to run the world’s new largest advertising agency. The CEO of Publicis Groupe revealed that the approval process for its proposed merger with Omnicom is progressing faster than expected and he doesn’t “see anything getting in the way.” Levy said he expects good news from the European Union, perhaps by the end of this week. He also noted that Chinese regulators have accepted the next stage of the proposed merger’s regulatory process. While he conceded that “we have a long process ahead,” Levy said he’s “confident” the deal will be approved. The CEO discussed his and Omnicom’s future from CES, where Levy had a packed schedule of meetings with his agencies’... 


Facebook readying to launch video advertising

Published : 1:27 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  575 views  |  

The Wall Street Journal is reporting Facebook has been quietly working away at creating another potential source of advertising revenue much to the delight of investors. The social network has been testing video advertisements that show will show up in users’ News Feeds. Facebook says the new format will allow its advertisers to “reach a large number of people in a short amount of time, while also improving the quality of advertisements its users see in their news feeds”. Investors appear to agree with the new plan with Facebook’s shares jumping to an all-time high of $US55.18 in early Tuesday trading in the US. The network is reporting a 10% increase in the number of videos watched,... 


Novartis faces criminal complaint in Japan over exaggerated advertising of hypertension drug

Published : 1:26 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  1,197 views  |  

Japan’s health ministry has sued Swiss drug maker Novartis for exaggerated advertising to boost the sales of its flagship blood pressure drug Diovan. The ministry filed a criminal complaint against the company with the Tokyo District Public Prosecutor’s Office alleging that it promoted the sales of the hypertension drug using manipulated data. Novartis exaggerated Diovan’s effectiveness in its marketing materials in breach of the country’s pharmaceutical affairs law, according to the ministry. The Government has been conducting investigations for several months at the company’s local arm. In September, a ministry panel said the company promoted Diovan as a treatment for reducing stroke... 


Etisalat’s ‘KnowledgeHub’ e-learning platform continues to expand

Published : 1:23 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  623 views  |  

SLIM becomes first education partner to join the initiative Etisalat Lanka’s e-learning platform, ‘KnowledgeHub’ expanded its offering by partnering with the Sri Lanka Institute of Marketing (SLIM) to offer the Institute’s Preliminary Certificate in Marketing (PCM) course on the Institute portal. The new partnership enables KnowledgeHub to expand its e-learning realm to offer acclaimed professional content to users around Sri Lanka. Etisalat’s KnowledgeHub e-learning platform provides tailor-made e-learning solutions through a range of comprehensive tools that support diverse learning requirements for corporate as well as personal training needs. Comprising of three sections, KnowledgeHub... 


Page 21 of 106« First...10...1920212223...304050...Last »