Keells wins Gold and Silver at Asian Customer Engagement Awards

Published : 12:00 am  June 13, 2014  |  Category: Marketing  |  Leave a Comment  |  262 views  |  

Keells received top recognition at the recently held 2nd Asian Customer Engagement Awards 2014 when their ‘Keells Karal Hathare Pack Eka’, i.e. Keells 4 sticks campaign pack won the Gold and Silver Awards at the award presentation which was held at ITC Grand Hotel, Mumbai, India. The award winning campaign was in the forefront, outshining a total of 172 entries, received from different multinational companies and brands across Asia. The Customer Engagement Forum, founded in 2012, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around. The forum is the most prestigious conference on customer engagement,... 


Samsung ranked No. 1 brand in Asia

Published : 9:59 pm  June 12, 2014  |  Category: Marketing  |  Leave a Comment  |  3,606 views  |  

Campaign Asia-Pacific launches Asia’s Top 1000 Brands Report 2014 Samsung once again claims the top spot in Asia’s Top 1000 Brands report from Campaign Asia-Pacific in collaboration with global information and insights company, Nielsen. The annual survey is the biggest and most influential of its kind, revealing which brands consumers value the most across the region. Despite losing US lawsuits to Apple over patent infringements and other copycat charges, Samsung still stands at number one in Asia’s brand ranking. The US courts have not seemed to tarnish the company’s image in Asia. Is it just because the phones have bigger screens? Or is it because Samsung outspends Apple (and any... 


Cricketing legend Sangakkara endorses CIM Future Marketers Student Conference 2014

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  868 views  |  

 Event to let all  marketers redefine the 3R’s of Rethink, Readjust & Reach The CIM Future Marketers Conference will return for its third consecutive time on 14 June 2014 at the Kingsbury Hotel, Colombo from 8 a.m. to 4 p.m. This is an initiative of the Student Committee of The Chartered Institute of Marketing Sri Lanka Region (CIMSLR). This year’s conference will redefine the 3R’s: ‘Rethink, Readjust, Reach’, and take the audience through an in-depth investigation into sustaining longevity in today’s competitive businesses. The student conference will bring together four renowned corporate leaders with impressive experience and inspiring stories to educate aspiring marketers.... 


2014 Cannes Lions predictions night on Tuesday

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  570 views  |  

The annual Cannes Lions Predictions event, a preview of the best in class of entries for Cannes Lions 2014, will be held on Tuesday 11 June, 2014 at 7 p.m. at the 80 Club Colombo, 25 Independence Avenue, Colombo 7. Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. This year, the festival will be held for the 61st time from 15-21 June 2014 in Cannes, France. The Cannes Predictions event is held globally by Leo Burnett offices across the world to share prospective Cannes Lions winners with the marketing communications industry. The predictions reel is curated in Chicago under the direction of Mark Tutssel, Global Chief... 


Spikes Asia names jury presidents

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  406 views  |  

The Spikes Asia Festival of Creativity has announced the five jury presidents set to lead the Design; Digital and Mobile; Direct and Promo & Activation; Integrated; and Media juries at this year’s Festival and Awards. Commenting on the line-up Philip Thomas, CEO of Lions Festivals says, “Spikes Asia is privileged to have such a formidable line-up of jury presidents to judge the best of the region’s work this year. As thought-leaders and people of extraordinary talent they will award stand-out entries and steer the debate that will set trends for the future of the industry.” Stefan Sagmeister, Designer, Sagmeister & Walsh, New York, will serve as president of the Design Jury. Stefan... 


Phoenix Ogilvy’s Dushan and Nigel to compete at Cannes Young Lions

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  396 views  |  

Phoenix Ogilvy’s Dushan Pieris and Nigel Nugawela will be competing in the highly esteemed Young Lions Competition at the Cannes International Festival of Creativity in France. After taking part in a local competition organised by Metal Factor, the representative for Cannes Lions in Sri Lanka, Dushan and Nigel were adjudged winners in the Print category of the competition. The Young Lions competition brings together some of the world’s most talented and creative young professionals in the field of advertising. This will be Dushan’s second time in Cannes; he attended the festival last year to compete in the Young Lions Film competition. Phoenix Ogilvy Chairman Irvin Weerackody said: “Cannes... 


Leo Burnett wins Silver for Unity Paper at AME Awards

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  264 views  |  

Leo Burnett Solutions Inc has won a Silver for its innovative idea the ‘Unity Paper’ at the Asian Marketing Effectiveness (AME) and Strategy Awards 2014, at the St. Regis in Singapore, The AME Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results. LBSI Managing Director Ranil de Silva said: “I am honoured by the silver award presented to us recognising the effectiveness of our concept for the Ada ‘Unity Paper’. In fact it is a special honour for us to have gained regional recognition for this entry, which sadly only secured a finalist at the Sri Lankan Effies. This award recognises that creativity has the... 


SLIM’s NASCO 2014 to look for the ‘Best of the Best’

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  627 views  |  

It’s NASCO time again. The Sri Lanka Institute of Marketing (SLIM) has just started the process for the National Sales Congress (NASCO) 2014 – its premier event dedicated to recognise the efforts and performance of sales personnel. The participants’ brief of NASCO 2014 was held at Hilton Residence (JAIC), Colombo, recently.  This year, the NASCO awards are being presented for the 14th successive year. The awards are presented under fifteen diverse business sectors and under each business sector territorial managers, sales executives/sales supervisors and front-liners are recognised. The period of review for entries is the year ending 31 December 2013. In addition to Gold, Silver and Bronze... 


CIM Sri Lanka Region appoints new Board

Published : 12:00 am  June 4, 2014  |  Category: Marketing  |  1 Comment  |  2,454 views  |  

The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) announced the election of members to its Board at the recently concluded Annual General Meeting held at the Cinnamon Lakeside in Colombo. Stuart Chapman (Managing Director – GlaxoSmithKline Pharmaceuticals Sri Lanka) as the new Honorary President whilst Shantha Katipearachchi (Senior Consultant – Darley Butler & Co. Ltd, a member of E.B Creasy & Co. PLC) was appointed as the new Chairman of the Institute. The annual review of activities for 2012/2013 was presented by the outgoing Chairperson Nadi Dharmasiri. In her report she highlighted some of the key initiatives taken by CIMSLR during the past year. In the inaugural... 


SLIM empowers inventors

Published : 12:00 am  June 4, 2014  |  Category: Marketing  |  Leave a Comment  |  3,882 views  |  

The Sri Lanka Institute of Marketing (SLIM) recently organised the Inventors’ Forum for the third consecutive year with the aim of developing the marketing skills of local inventors and enabling them to realise the full potential of their inventions to the world. The Inventors’ Forum 2014 was organised by SLIM trainings as a Corporate Social Responsibility (CSR) initiative in collaboration with the Sri Lanka Inventors Commission (SLIC) and was carried under the theme of ‘How to market your inventions’. A group of award-winning inventors were selected for this forum and were educated on the most effective methods of marketing their inventions by well-known marketing consultant and lecturer... 


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