Martin Sorrell on how the web shaped WPP

Published : 6:19 am  March 14, 2014  |  Category: Marketing  |  Leave a Comment  |  1,741 views  |  

Google and Amazon are partners and clients, as well as threats, says the WPP chief in an article to mark 25 years of WWW (strap) When we started WPP in 1985, the web was still a gleam in Tim Berners-Lee’s eye, and as recently as a dozen years ago our digital turnover was little more than a rounding error. Today the revenues we earn from the web-related aspects of our business are more than a third of the total – that’s more than $6bn out of $18bn per annum. While it is certainly true that we did not see a lot of this coming, it is also true that we made the web a key plank of our strategy (along with new markets, data investment management and horizontality). Our approach was often reduced... 


JWT to represent Sri Lanka at Cannes International

Published : 6:19 am  March 14, 2014  |  Category: Marketing  |  Leave a Comment  |  951 views  |  

Dinesh Maheswaran & Amanda Aluvihare of JWT, the proud winners of Sri Lanka’s Young Lions Film category will be flying to France this summer to represent Sri Lanka at the prestigious Cannes International Young Lions Competition 2014. In addition, JWT’s Arshad Ahamed & Riyal Riffai and Gihan Rodrigo & Heshan Perera secured the second and third positions respectively, with their submissions spotlighting the strength that lies within the Agency in the area of Film. Vice President & CCO-JWT, Chandini Rajaratnam, commenting about the achievement said “We are extremely proud of our teams that took part in the competition. This time it’s special due to a few reasons. One is that... 


Munchee wins dual honours at Students Brand Award Ceremony 2013

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  898 views  |  

Munchee succeeded in securing the Student Brand of the Year, the highest evaluation award amongst students conferred at the D.S. Students Brand Award Ceremony 2013 organised by the D.S. Senanayake College Commerce Society in celebration of the College’s Commerce Day. Twenty four reputed Sri Lankan brands from multiple categories were chosen by the students. Munchee received the highest recognition among the student community with being selected the Brand of the Year. In addition, Munchee also secured the Student Food Brand of the Year award. Held recently, the Brand Ceremony 2013 was held at the Bandaranaike Memorial International Conference Hall (BMICH). The Chief Guest on the occasion was... 


New ICC framework clarifies do’s and don’ts for responsible marketing of alcohol

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  579 views  |  

A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol. By clarifying how existing global principles should be applied in practice, the ICC Framework for Responsible Marketing Communications of Alcohol (The Framework) offers companies and self-regulatory bodies a guide for bolstering responsible practice across markets. It will also serve as the basis for developing self-regulatory rules for marketing alcohol where these do not exist. The Framework was developed by the body of global experts responsible for developing and updating the Consolidated ICC Code of Advertising and Marketing Communications... 


CIM Sri Lanka Region partners with Sarva Integrated

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  1,847 views  |  

A Memorandum of Understanding (MOU) was signed between The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) and Sarva Integrated Ltd. (Sarva) at the CIM Region office in Colombo. CIMSLR Chairperson Nadi Dharmasiri and Sarva Managing Director Chrishantha Jayasinghe were in attendance representing the two organisations. Sarva Integrated was the creative partner for the CIM Annual Conference and over the past years Sarva had partnered with CIM as the Communications Partner for numerous flagship events on the CIMSLR’s annual calendar. Their creativity and excellent client servicing over the past paved the way for this partnership.  Dharmasiri said: “Throughout the years Sarva had partnered... 


Artbox Advertising celebrates two decades of success

Published : 12:01 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  2,336 views  |  

The Artbox Advertising company, which started with humble beginnings 20 years back in 1993 and was then known as ‘Impressions Advertising,’ at that time was located in Dehiwala. After it started to grow, it was renamed ‘Artbox’ in 1997 after four years of operation. Managing Director Ameer Ahamed instilled a culture that innovated and created visions in advertising and that proved to be a hit with the clients as the company moved on with a service of 20 years. Artbox Advertising Ltd. is currently located at 30, Amarasekera Mawatha, Colombo 5, and has many successful achievements under its belt; in press or electronic media, event management or outdoor advertising and exceptional hoardings,... 


Maggi voted ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’

Published : 12:00 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  2,339 views  |  

Sri Lankan consumers voted Nestlé’s much loved food brand, Maggi, ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at the SLIM-Nielsen People’s Awards 2014 for the second consecutive year. With a heritage of nearly three decades in Sri Lanka, Maggi’s ‘two minute’ noodles has won over the hearts and minds of Sri Lankan consumers since its entrance to the local market in 1984, catering to the cravings of both young and old alike. Maggi’s journey over the years, with its pioneering products from the Maggi classic range, and the subsequent and successful entry of the Maggi Devilled range, an indigenous, hot and spicy variation in 2012, and Maggi Devilled X-tra,... 


ICC calls for safeguards to prevent misplaced digital advertisements

Published : 12:00 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  294 views  |  

In a statement issued on 7 March, the International Chamber of Commerce (ICC) has called for companies across the digital advertising ecosystem to work together to develop safeguards against advertisement placements that support illegal activity or harm brand reputation. ICC is calling for industry co-operation on the development of a self-regulatory mechanism that reduces the likelihood of adverts being placed on sites dedicated to either engaging in or facilitating illegal activity or around content that an advertiser deems to be harmful. “There is consensus among everyone in the ecosystem that advertising should not support illegal activity,” said Brent Sanders, Chair of the ICC Commission... 


Live updates: The ADFEST 2014 journey

Published : 12:00 am  March 6, 2014  |  Category: Marketing  |  Leave a Comment  |  1 views  |  

Day One Join the Leo Burnett Solutions Inc (LBSI) team as they venture to the sunny and exotic shores of Pattaya, Thailand to experience the vibrancy of ADFEST – one of Asia’s largest and most inspirational advertising festivals. For over 25 years, ADFEST has been a platform that celebrates and promotes creative excellence, bringing together advertising professionals from around the world and inspiring them to rise to new heights of creativity, boldness and innovation. The theme for this year’s three day ADFEST event is “Co-Create the future” and it highlights the importance of providing ongoing, transparent interactions between businesses and their consumers – after all today’s... 


Record draw for CIM Sri Lanka Region first ‘Talking Point’ for 2014

Published : 12:00 am  March 6, 2014  |  Category: Marketing  |  Leave a Comment  |  893 views  |  

Unilever Sri Lanka Country Marketing Director Siddharth Banerjee shares key insights to ‘Building Brand Growth through Consumer Engagement’ The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) recently concluded its first ‘Talking Point’ for the year 2014 titled ‘Building Brand Growth through Consumer Engagement’ at the Hilton, Colombo with nearly 200 marketers and corporate executives attending. The speaker at this program was Unilever Sri Lanka Country Marketing Director Siddharth Banerjee. Siddharth Banerjee is an experienced consumer business leader with extensive international marketing and general management experience. In his fourteen years of corporate experience,... 


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