Nielsen survey: 84% of global respondents more likely to visit retailers that offer a loyalty program

Published : 2:37 am  December 27, 2013  |  Category: Marketing  |  Leave a Comment  |  846 views  |  

Global loyalty levels highest for mobile phone brands/service providers and financial institutions; Lowest for food and beverage categories, online retailers Nearly 60% of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. “While the concept of loyalty is nothing new, we are seeing a significant surge in retailers—and particularly those in developing economies—investing in loyalty programs that give... 


SLIM signs first MOU with University of Ruhuna to aggressively look beyond education

Published : 1:28 am  December 23, 2013  |  Category: Marketing  |  1 Comment  |  1,035 views  |  

Text and Pix by P.D. De Silva The Sri Lanka Institute of Marketing (SLIM) signed a Memorandum of understanding on 18 December 2013 with the Faculty of Management and Finance of the University of Ruhuna with a view to develop the marketing profession, its theories and practices; contribute knowledge within the country and share resources between the two institutes. In addition, the Sri Lanka Institute of Marketing will award the SLIM Gold Medal to the student who performs best specialising in Marketing at the Bachelor of bBusiness Administration Degree Program. Vice Chancellor, Senior Professor Gamini Senanayake and Head of the Department of Marketing and Finance W.M. Rohan Laksiri signed on behalf... 


GroupM’s Mindshare crowned South Asia Media Agency of the Year

Published : 1:27 am  December 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,825 views  |  

Mindshare topped a list of prestigious of media agencies vying for Campaign India magazine’s ‘South Asia Agency of the Year’ title. Contributing to the regional win, Mindshare Sri Lanka took the Bronze award in the Rest of South Asia category while Mindshare Bangladesh bagged the Silver and Mindshare India won the Gold in the India Media Agency of the Year category. The winners were announced before a gathering of industry representatives at the Four Seasons, Mumbai. It was a cross-continental win for the GroupM agency with the South East Asia Media Agency of the Year title also being awarded to Mindshare. Mindshare Malaysia and Vietnam took Gold while Thailand and Hong Kong took Silver... 


The Brand Finance Nation Brands analysis

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  1,486 views  |  

How a holistic approach beyond tourism is required to build a strong nation brand Sri Lanka’s value growth is the second highest, amongst 100 countries Sri Lanka is the highest gainer on tourism amongst them all The Brand Finance Nation Brands analysis provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image has on stakeholders and investors. The analysis combines a wide range of economic, demographic, and political factors, and is based on in-depth research by Brand Finance’s global network of offices. Each nation brand has been accorded a brand rating: a benchmarking study of the strength, risk... 


CIM calls on marketers to help shape its future

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  1,208 views  |  

CIM chief executive, Anne Godfrey, has called on marketing professionals across the globe to contribute to the latest stage of the professional body’s largest research program in its 102 year history. “Over the last 18 months we have been focused on ensuring that CIM becomes a professional body fit for the 21st century. As part of this work the team has launched an expansive research program which has gathered the views of marketers, their employers and other business professionals. We explored a range of issues designed to help us better understand our markets… the needs, attitudes and expectations of marketers, the pressures facing teams and organisations and the priorities for change... 


SLIM recognised at National Business Excellence Awards again

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  487 views  |  

The Sri Lanka Institute of Marketing (SLIM), the National body for Marketing in Sri Lanka, won an award at the prestigious National Business Excellence Awards 2013 (NBEA), making it the third consecutive year that SLIM was recognised at the NBEA for outstanding performance. The institute received the Silver Award at the event held recently at Hilton Hotel Colombo. The award is based on excellence in the areas of financial management, knowledge integration, technological investment, capacity building, performance management and corporate social responsibility. SLIM President Gamika De Silva noted the importance of the role played by the council in the consistent outstanding performance of the... 


JWT wins ‘South Asia Agency of the Year 2013’ award

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  468 views  |  

JWT won the prestigious Campaign ‘South Asia Creative Agency of the Year 2013’ award by outperforming every other agency network across India, Sri Lanka, Pakistan, Nepal, Bhutan and Bangladesh in the south Asian region. Additionally, JWT Group Sri Lanka won the silver for ‘Rest of South Asia Creative Agency of the Year 2013’ award. The coveted Campaign Awards were held in China, Singapore and India during the week of 9 December 2013. These awards have recognised inspired leadership, management excellence, outstanding business performance and breakthrough creativity in Asia for 20 years. Commenting on the achievement, JWT Group Sri Lanka President Himanshu Saxena said: “JWT is entering... 


GroupM Sri Lanka hosts South Asia workshop

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  1,117 views  |  

Forty-nine aspirers from GroupM Bangladesh, Pakistan and Sri Lanka gathered at the agency’s local premises recently to participate in a South Asia Training (SAT) program. As a leading operator in a knowledge intensive market, the multinational has in place its own talent development network for the Asia Pacific region. Aspire is a network driven by GroupM’s own specialists to deliver best practice learning interventions for over 6,000 colleagues across its agencies Mindshare, Maxus, MEC, MediaCom and Motivator. While Aspire comprises four dedicated trainers, its value is compounded by over 500 past and present training leaders and trained subject matter experts from within the GroupM ranks.... 


Does your future CEO come from marketing?

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  770 views  |  

Traditionally, the CEO has come from just about any place, but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organisations focused on innovation might look to a CTO type. Those focused on market share fished in their sales pool for their next big tuna. But rare was the organisation that focused on the dynamic relationship between company and customer. Is it time for a marketing CEO? There are strong indicators that the role of the CMO and the marketer is shifting today. Where marketing was once seen as an art form, new technologies and advancements have allowed markers to be more fact based than ever before. Where marketing... 


Edelman wins 2013 Global PR Agency of the Year honours: The Holmes Report

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  671 views  |  

The Holmes Report has named Edelman as its Global Agency of the Year for 2013. The finalists included Fleishman Hillard, Golin Harris, Ketchum, MSL Group and Weber Shandwick. In selecting a Global Agency of the Year The Holmes Report, stated, “We look for both strong overall performance — with growth of 12% during its fiscal year, Edelman clearly outperformed its peers — and great consistency across various regions. In Edelman’s case, it is difficult to pinpoint a weakness: in recent years, it has been our Agency of the Year in North America, EMEA and Asia-Pacific, and its strength in the developed world is matched by its growth in emerging markets: it was our Middle East Consultancy... 


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