A dazzling addition to the Colombo skyline

Published : 12:08 am  October 15, 2013  |  Category: Marketing  |  Leave a Comment  |  893 views  |  

Following a 18 year run of success in the print media Jebz Advertising extends its operations to a new media with the installing of a mega LED Screen today. This 15’ x 10’ screen is situated at the Lake House roundabout on the Regent Building where the Jebz Advertising company is housed. This advertising opportunity has a two fold benefit. The strategic location makes it easily visible to the thousands of motorist passing through especially since traffic slows down here due to road congestion. Also the multitude of pedestrians passing this area will naturally be attracted to this dazzling display board making it an ideal advertising medium for all types of Advertisers. The other benefit is... 


Google unveils plans for user names, comments to appear in ads

Published : 12:08 am  October 15, 2013  |  Category: Marketing  |  Leave a Comment  |  655 views  |  

REUTERS: Google Inc plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the “social” ads pioneered by rival Facebook Inc that is raising some privacy concerns. The changes, which Google announced in a revised terms of service policy on Friday, set the stage for Google to introduce “shared endorsements” ads on its sites as well as millions of other websites that are part of Google’s display advertising network. The new types of ads would use personal information of the members of Google+, the social network launched by the company in 2011. If a Google+ user has publicly endorsed a particular brand or product by clicking... 


Event Horizon creates new generation events

Published : 12:00 am  October 2, 2013  |  Category: Marketing  |  Leave a Comment  |  1,244 views  |  

By Sarah Hannan Event Horizon broke new ground in the Sri Lankan event management and marketing sphere with its latest project for Philips. The recently-concluded Philips India event added a new milestone in the Sri Lankan event management calendar when Event Horizon built a high-tech, interactive hospital encompassing the whole of the Cinnamon Grand ballroom. This intricately designed mock hospital was created to simulate a real hospital environment in order to showcase the brand’s diverse medical equipment range. To those in the industry, Event Horizon is not an unfamiliar name when it comes to event management. Founding Directors of EH Hazim Abdul Cader and Minha Akram are experienced professionals... 


McCann Worldgroup Asia-Pacific named ‘Network of the Year’

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  666 views  |  

McCann Worldgroup Asia-Pacific was named ‘Network of the Year’ and McCann Melbourne was named ‘Agency of the Year’ at the 2013 Spikes Asia Festival of Creativity held tonight in Singapore. Spikes Asia is the equivalent of the Cannes Lions Festival for the entire Asia-Pacific region. McCann Worldgroup agencies dominated the show and won 8 Grand Prix awards, 14 Gold Spikes, 11 Silver Spikes and 11 Bronze Spikes. This result was shared among McCann Worldgroup agencies in Shanghai, Mumbai, Malaysia, Singapore, Bangkok, the Philippines and Melbourne. Harris Diamond, Chairman and CEO of McCann Worldgroup, said: “This is just an astounding achievement for the McCann network across the fast-growing... 


Define your best customer

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  699 views  |  

By Mardy Sitzer My guess is that there isn’t a company on the planet that doesn’t want more customers. But what kind of customers? Small companies, above all others, with limited time and resources, need to maximise their efforts to be sure that they are bringing in the right customers, not just any customer. The ‘not right’ customer can eat into a company’s resources diverting them from more profitable relationships. The same goes for sales people. Struggling or evolving businesses might feel that any customer is a good customer, and while that might be fine in the short term, sustainability demands a focus on the best customers that you should be attracting. Having a clear idea of... 


Spectacular happenings at Ada

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  871 views  |  

When a new publication claims the country’s top honours, it is no mean feat. Today, ADA has achieved spectacular growth in a short space of time and is the second highest read Sinhala daily newspaper. Marking new boundaries, ADA in partnership with the Colombo Stock Exchange published an investment guide on 16 September this year, for potential investors. This investment guide is part of the ‘BSmart’ series regularly offered to ADA readers. Previously, BSmart issues have offered sponsored content focused on smart banking, smart driving, smart dressing and other issues. The new BSmart Magazine is a new concept affording advertising clients an unprecedented opportunity to sponsor valuable... 


Edelman reigns in PRWeek’s top 40 tech agencies report

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  683 views  |  

 The technology PR sector continues to grow as it adapts to changing requirements from clients. Lynsey Barber looks at the best performing tech agencies’ fortunes last year Edelman, the world’s largest PR agency continues its long-held reign at the top of PRWeek’s annual ranking of the industry’s top 40 technology agencies. Hotwire climbed to the number two spot, usurping Brands2Life, which was also pushed down into fourth place by new entrant Good Relations Group at number three. The tech PR sector experienced a boost, with overall fee incomes jumping by 30% on 2011, hitting £ 74 m. The technology sector has undergone a significant shift in the past 12 months. Technology firms are... 


Ogilvy duo wins Silver in Singapore at prestigious Young Spikes competition

Published : 12:00 am  September 26, 2013  |  Category: Marketing  |  Leave a Comment  |  1,164 views  |  

 Recognised from among the best in Asia for innovative use of media Dexter Shadrach and Infas Iqbal of Phoenix O&M Ltd. walked away with Silver at the recently-held Young Spikes Media Competition, once again highlighting the exciting promise and potential of Sri Lanka’s industry talent. Conducted during the Spikes Asia Festival of Creativity which is held annually in Singapore, the competition challenges teams from around the Asia-Pacific region to use their business insight and strategic skills to develop an innovative media strategy and plan. Commenting on their win, Dexter said: “It was indeed a huge honour to have the opportunity to compete with some of the best young talent in... 


Leo Burnett wins Sri Lanka’s first Gold at Spikes

Published : 12:57 am  September 23, 2013  |  Category: Marketing  |  Leave a Comment  |  839 views  |  

Chani Perera and Induwarani Munasinghe of Leo Burnett Solutions Inc. (LBSI), the Sri Lankan office of the internationally acclaimed advertising agency network Leo Burnett Worldwide, created history by winning Sri Lanka’s first-ever Gold metal at Spikes Asia 2013. The Spikes Asia Awards, the region’s oldest and most prestigious awards for creative advertising took place at the Grand Theatre, Marina Bay Sands with over 1,000 delegates from across Asia Pacific. The Young Spikes Competitions provide Asia Pacific’s next generation of creative talent the opportunity to showcase their skills.  The duo were chosen from 14 teams through a pre-selection process in Sri Lanka and then participated... 


Lankan companies urged to measure brand equity

Published : 12:57 am  September 23, 2013  |  Category: Marketing  |  Leave a Comment  |  712 views  |  

Corporate personality Rohantha Athukorala, who is a Board Director for many private and public sector companies, addressing the Women in Management Luncheon Meeting on the topic ‘Marketing  Vs Sales’ urged organisations to monitor brand equity so that an organisation can evaluate the impact the marketing activity has on a consumer in the long term. There are many marketing companies that evaluate performance just on revenue, profits and marketing budget spend but they forget that these are only short term measures in evaluating performance, said Athukorala.  The most important measurement if you want to ensure long term sustainability of your organisation is the value of your brand in the... 


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