Three social media marketing tips for 2014

Published : 1:28 am  February 3, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  1,078 views  |  

By Lauren Harper 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team. It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business. Twitter now boasts 232 million active users who send out 500 million tweets per day. Twitter also celebrated a successful IPO this year, as well as the launch of its video tool, Vine. Instagram also had a big year in 2013 with the introduction of video to the platform, as well as... 

Lewie Diasz’ Strategic Marketing for President rajapaksa!

Published : 12:01 am  January 30, 2014  |  Category: Marketing  |  1 Comment  |  615 views  |  

Author and Chartered Marketer Lewie Diasz recently presented a copy of his book Strategic Marketing detailing marketing strategies for Sri Lankan business entities to President Mahinda Rajapaksa. Diasz was awarded the youngest Fellow member in the world by the Chartered Institute of Marketing and has been recognized for his teaching and research in Marketing and Business Strategy. He is a Chartered Marketer and has produced Triple World Prize Winning students for CIM examinations. He holds an MBA from the University of Wales and is reading for his Doctorate at the University of Colombo.    Read More →

Brand Finance Masterclass in Sri Lanka

Published : 12:00 am  January 30, 2014  |  Category: Marketing  |  Leave a Comment  |  498 views  |  

Brand Finance has announced that it will be bringing a world class strategic marketing Masterclass to Sri Lanka, which has been specifically designed to meet the needs of the “new” marketer. This is meant for senior managers who are operating in highly competitive, fast changing and rapidly growing markets, and who are required to be the catalysts for change and innovation within their organisations. The program is expected to provide new insights through proven strategies from other markets and countries. By looking at parallel markets, conclusions can be drawn that are relevant in ones own. The four day residential program which is scheduled in May 2014 has been held in other rapidly ... 

Firzan Mulafer returns to lead Publicis SL

Published : 12:00 am  January 30, 2014  |  Category: Marketing  |  Leave a Comment  |  507 views  |  

Firzan Mulafer was appointed as Director Client Services at Publicis Solutions Sri Lanka recently. Publicis Solutions which is represented in Sri Lanka by the Solutions Group believes in creating contagious ideas that change conversations. Publicis Worldwide is a successful European agency network which today spans the globe and is a pioneering member of the Publicis Groupe. Publicis Solutions is the Sri Lanka office of this global network. Firzan returns to Sri Lanka after a two plus year assignment with Arc Worldwide in Bangkok where he held the position of Director Engagement Planning for P&G ASEAN. In Thailand, his main responsibility was in the planning function for P&G beauty and... 

Coke pushes positivity, welcomes 2014 with “Reasons to Believe”

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  789 views  |  

Coca Cola has kicked off 2014 with “Reasons to Believe” global marketing campaign to refresh its customers. The campaign aims to show itself as a brand that “promotes optimism and happiness” and has been created by Ogilvy and Mather, with media planning and buying handled by Mediacom. It features a series of contrasting scenes that show both negative and positive vignettes, aiming to show Coke’s audience that there is “more good than bad in the world”. Coke has partnered with Kindle, Spotify and Xbox to extend the reach of its new campaign, while consumers will be encouraged to “contribute their own reasons to believe” through the brand’s recently relaunched digital platform,... 

EU clears $ 35 b Omnicom, Publicis merger

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  390 views  |  

REUTERS: EU antitrust regulators recently cleared the $ 35 billion merger of US advertising agency Omnicom and French peer Publicis without conditions. The deal creates the world’s biggest advertising agency to compete better with the likes of Google and Facebook in online ad sales. Omnicom now ranks second behind leader WPP, with Publicis in third place. Reuters reported on 17 December that the EU antitrust authority would approve the deal. “The merged entity would be sufficiently constrained by several competitors, including large international advertising groups,” the European Commission said in a statement. “Should the merged entity increase its prices or decrease the quality of its... 

Upali conferred Certified Professional Marketer status

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  885 views  |  

The Graduation Ceremony of Sri Lanka Institute of Marketing (SLIM) was held recently at Waters Edge Battaramulla.  Here Upali Ranjith, Deputy General Manager (Marketing) of Independent Television Network, receives his Certificate of Certified Professional Marketer (Asia). Ranjith is qualified with a SLIM Post Graduate Diploma in Marketing and has been conferred with the status of Practicing Marketer (SLIM). Present at the event were Dr. W.K. Hirimburegama, Vice Chancellor of University of Colombo, Prof. Derek Godfrey, Deputy Vice Chancellor of Buckinghamshire New University (UK) and Gamike De Silva President – SLIM    Read More →

Shiraz Latiff re-elected as a Trustee to the Board of CIM UK

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  1 Comment  |  1,077 views  |  

Shiraz Latiff, Chartered Marketer and a Past Regional Chair of CIM Sri Lanka, was re-elected to represent International Regions on the CIM UK Board of Trustees at the global membership body’s recent election. He joined the CIM Sri Lanka Regional Board in 2000 and held various positions before becoming the Chair in 2007. During his tenure, the region recorded double-digit growth in students and members and was adjudged the Best International Region for two consecutive years. Shiraz was elected a Trustee in 2010 and was instrumental in introducing an international strategy that would empower members to promote CIM in their regions. This initiative formalised a blueprint with three possible operating... 

Businesses admit widespread customer service failings are hitting bottom lines

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  1 Comment  |  753 views  |  

Nearly two thirds of companies worldwide find bottom lines significantly hit by poor service One in four companies have failed to invest in customer service in the past two years A BDO report, written by the Economist Intelligence Unit, released last week, has for the first time unveiled the impact of poor customer service on businesses worldwide. The survey of more than 800 senior business leaders around the world reveals that almost two thirds (59%) of all companies admit that a customer service failing has had a clear, significant impact on financial performance. The survey also revealed: A quarter have lost customers as a result of poor customer service (27%). Service failings have hit... 

Effie 2013: Lowe Lintas is Agency of the Year; HUL Client of the Year

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  Leave a Comment  |  610 views  |  

Ogilvy & Mather bags Grand Effie for Lifebuoy Roti Reminder Lowe Lintas and Partners emerged Agency of the Year at the Effie Awards 2013, winners of which were announced in Mumbai on 17 January 2014. The agency bagged six Gold awards on its way to the title. These were for Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), HUL (Kissan 100% natural seeded). HUL was adjudged Client of the Year. Ogilvy & Mather emerged the agency with the second highest points tally, even as the agency bagged the Grand Effie for its Lifebuoy Roti Reminder, for client HUL. The agency also bagged three Gold Effies – for... 

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