Novartis faces criminal complaint in Japan over exaggerated advertising of hypertension drug

Published : 1:26 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  1,164 views  |  

Japan’s health ministry has sued Swiss drug maker Novartis for exaggerated advertising to boost the sales of its flagship blood pressure drug Diovan. The ministry filed a criminal complaint against the company with the Tokyo District Public Prosecutor’s Office alleging that it promoted the sales of the hypertension drug using manipulated data. Novartis exaggerated Diovan’s effectiveness in its marketing materials in breach of the country’s pharmaceutical affairs law, according to the ministry. The Government has been conducting investigations for several months at the company’s local arm. In September, a ministry panel said the company promoted Diovan as a treatment for reducing stroke... 


Etisalat’s ‘KnowledgeHub’ e-learning platform continues to expand

Published : 1:23 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  373 views  |  

SLIM becomes first education partner to join the initiative Etisalat Lanka’s e-learning platform, ‘KnowledgeHub’ expanded its offering by partnering with the Sri Lanka Institute of Marketing (SLIM) to offer the Institute’s Preliminary Certificate in Marketing (PCM) course on the Institute portal. The new partnership enables KnowledgeHub to expand its e-learning realm to offer acclaimed professional content to users around Sri Lanka. Etisalat’s KnowledgeHub e-learning platform provides tailor-made e-learning solutions through a range of comprehensive tools that support diverse learning requirements for corporate as well as personal training needs. Comprising of three sections, KnowledgeHub... 


SLIM represents Sri Lanka at AMF Board meeting

Published : 12:00 am  January 9, 2014  |  Category: Marketing  |  Leave a Comment  |  358 views  |  

Sri Lanka Institute of Marketing (SLIM) represented Sri Lanka at the recently concluded Asia Marketing Federation (AMF) board meeting in Beijing, China. China, the largest economy in Asia, joined forces with AMF in the year 2013 to host the AGM of the association. The officials made a presentation on marketing activities conducted by SLIM in Sri Lanka during the year 2013. Sri Lanka being in a significant position amongst the member countries, the AMF board was highly impressed with the initiatives undertaken by SLIM to promote the field of marketing in the country, congratulated the officials on their efforts. SLIM Vice President Kalana Rathnayake, SLIM Vice President Dhanesh R. Jayathilaka... 


Sponsor P&G sets more modest target for Winter Games

Published : 12:00 am  January 9, 2014  |  Category: Marketing  |  1 Comment  |  278 views  |  

LONDON (Reuters): With the Winter Olympics only a month away, Procter & Gamble – one of the event’s leading sponsors – launched its main advertising campaign on Monday, seeking a more modest return than from the summer games in London 18 months ago. The household goods company, best known for brands such as Duracell batteries and Gillette razors, estimated London 2012 gave it a $ 500 million sales boost, but is targeting around a third of that figure from the Games in the Russian town of Sochi, as fewer nations take part in the Winter Olympics. “The Winter Games aren’t typically as big as the summer Games,” said Marc Pritchard, global brand-building officer for US-based... 


Facebook status: Sued for alleged private-message snooping

Published : 12:00 am  January 9, 2014  |  Category: Marketing  |  Leave a Comment  |  1,731 views  |  

LOS ANGELES (TheWrap.com): Some Facebook users aren’t “liking” the way that the company is allegedly handling their private messages – and they’re suing-mad over it. The social network has been hit with a class action lawsuit by a pair of users who claim that the company is scanning people’s private messages for profit. In the lawsuit, filed in US District Court in northern California on Monday, Matthew Campbell and Michael Hurley allege that private messages are “systematically intercepted” by Facebook for financial gain. “When a user composes a Facebook message and includes a link to a third party or website (a ‘URL’), the company scans the content of the Facebook... 


Winning in changing markets

Published : 12:00 am  January 9, 2014  |  Category: Marketing  |  Leave a Comment  |  288 views  |  

Brand Finance Lanka Managing Director Ruchi Gunewardene outlines the changing role of marketers   Marketing’s business challenge Achieving success in hyper competitive markets is elusive. Whilst some companies have achieved leadership in single markets (Brandix, MAS, Lion Beer), others have done so in diverse sectors (John Keells, Unilever). Many others are competing head to head (Coca-Cola vs. Elephant House and Singer vs. LG) whilst many more are challenging for that leadership (Etisalat, Maliban, Sudantha). Marketing is a key driver of business success, but for too long it has not achieved the central management focus in many companies that it deserves, to continue to drive growth,... 


Leo Burnett Sri Lanka celebrates Gold at Campaign South Asia Agency of the Year Awards

Published : 2:40 am  December 27, 2013  |  Category: Marketing  |  Leave a Comment  |  853 views  |  

Leo Burnett Sri Lanka bags Gold for Rest of South Asia Creative Agency of the Year Starcom Worldwide Sri Lanka recognised as Rest of South Asia Media Agency of the Year Ranil de Silva named the runner up for South Asia Agency Head of the Year Leo Burnett Solutions Inc. (LBSI) marked yet another milestone in the annals of the Sri Lankan communications industry recently by bagging three coveted awards at Campaign Asia’s prestigious South Asia Agency of the Year Awards 2013. LBSI was named as the Rest of South Asia Creative Agency of the Year for the second consecutive year whilst its media solutions arm, Starcom Worldwide Sri Lanka walked away with the gold award for the Rest of South Asia... 


Nielsen survey: 84% of global respondents more likely to visit retailers that offer a loyalty program

Published : 2:37 am  December 27, 2013  |  Category: Marketing  |  Leave a Comment  |  832 views  |  

Global loyalty levels highest for mobile phone brands/service providers and financial institutions; Lowest for food and beverage categories, online retailers Nearly 60% of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. “While the concept of loyalty is nothing new, we are seeing a significant surge in retailers—and particularly those in developing economies—investing in loyalty programs that give... 


SLIM signs first MOU with University of Ruhuna to aggressively look beyond education

Published : 1:28 am  December 23, 2013  |  Category: Marketing  |  1 Comment  |  1,019 views  |  

Text and Pix by P.D. De Silva The Sri Lanka Institute of Marketing (SLIM) signed a Memorandum of understanding on 18 December 2013 with the Faculty of Management and Finance of the University of Ruhuna with a view to develop the marketing profession, its theories and practices; contribute knowledge within the country and share resources between the two institutes. In addition, the Sri Lanka Institute of Marketing will award the SLIM Gold Medal to the student who performs best specialising in Marketing at the Bachelor of bBusiness Administration Degree Program. Vice Chancellor, Senior Professor Gamini Senanayake and Head of the Department of Marketing and Finance W.M. Rohan Laksiri signed on behalf... 


GroupM’s Mindshare crowned South Asia Media Agency of the Year

Published : 1:27 am  December 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,295 views  |  

Mindshare topped a list of prestigious of media agencies vying for Campaign India magazine’s ‘South Asia Agency of the Year’ title. Contributing to the regional win, Mindshare Sri Lanka took the Bronze award in the Rest of South Asia category while Mindshare Bangladesh bagged the Silver and Mindshare India won the Gold in the India Media Agency of the Year category. The winners were announced before a gathering of industry representatives at the Four Seasons, Mumbai. It was a cross-continental win for the GroupM agency with the South East Asia Media Agency of the Year title also being awarded to Mindshare. Mindshare Malaysia and Vietnam took Gold while Thailand and Hong Kong took Silver... 


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