US man sues soccer star Cristiano Ronaldo over CR7 trademark

Published : 12:23 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  5,535 views  |  

Reuters: Global soccer superstar Cristiano Ronaldo is also known to fans by the shorthand CR7, prompting the company behind his line of sleek underwear to target a Rhode Island man who has trademarked the letter-number combination, according to a new lawsuit. In a complaint filed in Rhode Island federal court, 43-year-old fitness enthusiast Christopher Renzi said he had received letters from lawyers for the Danish company JBS Textile Group demanding he give up the trademark because it had “imminent plans” to enter the US market with Ronaldo’s CR7 underwear. JBS has also asked the US Patent and Trademark Office to cancel Renzi’s trademark, according to court documents. Renzi is seeking... 


The eight drivers of brand irresistibility

Published : 12:23 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  1,935 views  |  

1. Know-how: Is your brand a credible expert? Credible know-how is a basic hygiene factor for any would-be irresistible brand, providing the System 2 brain with conscious proof that this particular brand knows what it is doing. Know-how can be earned over time by product performance (Bang & Olufsen), instantly achieved through technological breakthroughs (Dyson) or acquired through expert endorsement (Nike and sport). 2. Momentum: Can you stay ahead of the game? Irresistible brands evolve in ways that keep consumers interested and engaged. They remain true to the characteristics that made them irresistible while anticipating and leading change. For Coca-Cola, gradual evolution over the course... 


Tharaka wins ‘Marketing Professional of the Year’ at Global Brands Excellence Awards 2014

Published : 12:21 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  1,009 views  |  

Sampath Bank Deputy General Manager – Marketing and Business Development Tharaka Ranwala has been awarded with the esteemed ‘Marketing Professional of the Year’ award at the Global Brands Excellence Awards 2014, which was held in Pan Pacific, Singapore, under the globally-acclaimed World Brand Congress 2014. Ranwala, who is a professional banker and a marketing specialist, clinched this award for his pioneering campaigns launched in the local banking sector after surpassing more than 100 professionals around the world of the same calibre. Ranwala has steered some of the prominent banking initiatives of Sampath bank such as ‘Kalin Cash,’ ‘Sanhinda Saver’ and the re-launch of its... 


Asian Alliance bags Gold at prestigious NASCO Awards 2014

Published : 12:21 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  3,831 views  |  

The insurance solutions provider wins the ultimate recognition for sales professionalism Asian Alliance Insurance PLC earned national recognition for its premier standards at the NASCO Annual Awards recently when its valued corporate sales team bagged the prestigious Gold Award 2014 in the category of Territory Manager (Insurance Industry) for outstanding sales professionalism. Asian Alliance Insurance PLC Head of Corporate Sales Clement Senaratne was honoured for his competency and capacity in leading the sales team to fulfill the sales objectives and the implementation of quality-driven policies and standards of the insurance solutions provider. Senaratne, who was also awarded the NASCO Bronze... 


HitAd’s Sarathchandra adjudged Best Sales Executive at SLIM-NASCO Awards

Published : 12:20 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  561 views  |  

Sri Lanka Institute of marketing (SLIM) recently held the National Sales Congress (NASCO), the only national level event that recognises and celebrates the Sales Force of the country. At the SLIM-NASCO gala of 2014, Chamod Shehan Sarathchandra, a valuable member of the Sunday Times – HitAd team, won the award for the category of sales executive – media. Spearheaded by Samantha Weeraratne, Sunday Times – HitAd was introduced to the public in 2004. Since its inception, the tabloid has revitalised the Sri Lankan market and become the forerunner in advertising, accepted island wide as the premier advertising magazine. Initially printed with only four broadsheet pages, the magazine now approaches... 


Omnicom’s revenue rises as clients spend more

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  4,049 views  |  

Reuters:  Omnicom Group Inc, the largest U.S. advertising company, reported better-than-expected quarterly revenue and profit as ad spending rose, particularly in the United States. U.S. ad spending has been gaining momentum as consumer goods companies try to encourage reluctant consumers, suffering from stagnant wages, to crack open their wallets. The growing popularity of private label brands has also pushed national brand owners such as Kraft Foods Group Inc to increase marketing budgets. Global ad spending rose nearly 6% to $545.4 billion in 2014 and is expected to reach $662.7 billion by 2018, according to statistics website Statista. There had been concerns that Omnicom’s second-quarter... 


World-leading design specialist to help Lankan firms unlock annual report potential

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  761 views  |  

Companies are often willing to commit substantial resources including top management time on annual reports. They know that these reports are important tools of corporate communications, serving many purposes besides that of financial disclosure. Unfortunately, says Alisa Zamir, a Professor at the Graduate School of Communications Design of the prestigious Pratt Institute in New York, very few know how to make sure these resources are well spent – how to ensure that their reports are doing the job they’re supposed to. Prof. Zamir is a world-leading designer specialising in corporate communications, with a particular interest in annual report design. For more than ten years, she has been on... 


Ceylinco Life’s Gayan de Silva adjudged ‘Best Front Liner’ at NASCO Awards

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  932 views  |  

Gayan de Silva, a Financial Advisor attached to the Borella branch of Ceylinco Life, has been adjudged the Best Front Liner overall at the 2014 National Sales Congress (NASCO) Awards of the Sri Lanka Institute of Marketing (SLIM) and received the Gold Award for the Best Front Liner in the Insurance Sector. The rare double was one of the highlights of this year’s edition of the premier event that recognizes sales excellence and rewards and motivates sales professionals to achieve greater heights. Insurance is one of the main sectors from which top notch sales professionals vie for honours at this annual event. The Front Liners and Sales Executives contending for awards are required to sit for... 


SLIM Brand Excellence 2014 attracts record number of entries

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  906 views  |  

The keenly-awaited SLIM Brand Excellence Awards has attracted more than 100 applicants this year. This is the 13th successive year that Sri Lanka Institute of Marketing (SLIM) is organising this prestigious event. “The increased number of entries this year is a testimony to how valuable are the awards to brand custodians,” says Project Chairman Roshan Fernando. The numbers have been increasing every year and seen the highest ever this year Expressing his satisfaction at the response, he said that SLIM Brand Excellence is a strong brand in its own right due to the credibility of the judging process and the manner in which it is planned and executed. Over the years SLIM has worked hard to explore... 


HNB Assurance wins four awards at NASCO 2014

Published : 12:00 am  July 28, 2014  |  Category: Marketing  |  Leave a Comment  |  696 views  |  

Most number of awards in the insurance industry HNB Assurance secured Four Main Awards at the National Sales Congress Awards (NASCO) organised by the Sri Lanka Institute of Marketing (SLIM). NASCO 2014, its premier event dedicated to recognise the efforts and performance of sales professionals. It is also the only national event to distinguish and reward Sri Lanka’s sales personnel attached to numerous organisations. HNBA won Silver and Bronze Awards in the following Categories in the Insurance sector. The Silver Award in the Sales Executives and Sales Supervisors Category was awarded to Luminda Angampitiya of Head Office Corporate Sales and W.A. Priyantha of the Ampara Branch was awarded... 


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