BBDO takes top honours at inaugural APAC Effies

Published : 11:29 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  508 views  |  

BBDO emerged victorious at the inaugural APAC Effies, picking up the gong for ‘Agency Network of the Year’, with seven of its offices taking home prestigious/significant gongs including Colenso BBDO/Proximity New Zealand being named ‘Agency of the Year’. This comes in the wake of BBDO most recently being named the ‘Most Awarded Creative Agency of the Year’ by The Gunn Report for an unprecedented eighth consecutive year. The Asia-Pacific Effie Awards presented a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes – and saw some 170 guests attend the prestigious event which was held at the Conrad Centennial Singapore. The seven BBDO agencies won 15 Effies which included two... 


SLIM holds 44th AGM, appoints 2014/15 Council of Management and Executive Committee

Published : 11:28 am  April 21, 2014  |  Category: Marketing  |  1 Comment  |  675 views  |  

The 44th Annual General Meeting of Sri Lanka Institute of Marketing (SLIM) was held recently, which saw the appointment of Kalana Rathnayaka as the 36th President of SLIM for 2014/15. The Council of Management and Executive Committee of SLIM for this period was also appointed at the meeting which took place at Cinnamon Lakeside Colombo. SLIM has a proud history of 44 years while 35 prominent marketers have graciously served the Institute in the capacity of President. SLIM President Kalana Rathnayaka, who took over from Gamika De Silva, spoke about the honour of being appointed to this prestigious position. “I am humbly honoured to take on the position as the President of the national body for... 


First-rate training at Cannes Lions Young Marketers Academy

Published : 11:27 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  434 views  |  

The Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme. A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency-client relationships; and the modern brand. The course will be led by Jim Stengel,... 


Publicis says China, Europe recovery lifts Q1 sales

Published : 12:00 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  235 views  |  

Reuters: Advertising agency Publicis, which is merging with larger rival Omnicom, achieved 3.3% revenue growth on a comparable basis in the first quarter, helped by strong digital sales and an uptick in China and Europe. Revenue at Publicis, which is the first major ad group to post results for the period, was 1.6 billion euros ($ 2.21 billion), in line with analysts’ average expectations of 1.62 billion. The average estimate for organic growth was 3%, according to company-provided figures. Chief Executive Maurice Levy confirmed Publicis’ annual targets of organic sales growth of more than 4% and improved operating margins. He added on a conference call with reporters that first-quarter margins... 


The importance of process-driven PR: Separating motion from progress

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  750 views  |  

By Greg St. Claire Big ideas win clients. No disagreement here. But too often, we get swept away striving for “The big idea” and forgetting about the real challenge our clients face – demonstrating return on investment. We need to start approaching planning and process differently. With many clients, we tend to be swept away in the day-to-day grind and joining the internal comms team in the six-year-old soccer game dynamic (ball tossed, everyone chases ball). I get it; it’s very hard to see the forest when you’re smacked in the face with trees every day. But, we can do better. If we are looking to not just provide service, but looking to truly affect how our clients communicate to influencers... 


Ogilvy creative giants meet in Galle

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  911 views  |  

The Ogilvy Asia Pacific Creative Council Meeting was held in Galle last week. This meeting which lasted three days was attended by 20 Ogilvy creative heavy weights from the region. The Ogilvy Asia Pacific Creative Council gathers biannually and acts as a beacon guiding its Offices in the region on a course to produce work inspired by Ogilvy’s mantra ‘Twin Peaks’ – Creative work that works. China, India, Malaysia, Indonesia, Taiwan, Japan, Hong Kong, Singapore, Thailand and Sri Lanka presented work over three days. The work done by Ogilvy offices in these countries in the past two months was brought under review. Eugene Cheong, the Regional Creative Director of Ogilvy Asia Pacific, inaugurating... 


Optima’s initial annual report season sparkles

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  880 views  |  

Following a busy four months which coincided with the initial annual report season, Optima Designs Ltd. is pleased to have seen through the period on a high, by providing high quality annual reports to a diverse group of clients. Beginning operations in December of last year, Optima has already gained momentum in the highly-competitive industry of annual report design and publishing. The season for 2013/14 saw it complete innovative designs and concepts for the likes of NDB Capital, Talawakale Plantations, Janashakthi Insurance, PLC Insurance and Colombo Dockyard. Creating ideas for such diverse industries has been fun as well as hard work and Director/CEO Anjum Cader has taken the challenge... 


Discover the World Marketing unveils new corporate identity

Published : 12:29 am  March 20, 2014  |  Category: Marketing  |  Leave a Comment  |  2,623 views  |  

Discover the World Marketing, a leader in global travel distribution, has unveiled a new corporate image, changing its logo and name to Discover the World. “We changed our corporate identity to fit today’s business environment, which reflects our modern and progressive approach to representation and conveys who we truly are,” said Jenny Adams, CEO of Discover the World. “The international nature and culture of our global network is represented in the ‘spirit’ rings in our new logo. The overlapping rings demonstrate Discover’s depth and unity of its global network and travel expertise delivered with real local market individualism and flair. The different colors of the spirit rings... 


Lowe LDB wins ‘Advertisement of the Year’ for Dialog IDD ‘Double Double’ commercial

Published : 12:29 am  March 20, 2014  |  Category: Marketing  |  Leave a Comment  |  1,783 views  |  

Lowe LDB received the coveted ‘Advertisement of the Year’ award at the eighth annual Sri Lanka Institute of Marketing (SLIM) – Nielsen People’s Awards for its Dialog IDD ‘Double Double’ Commercial. The award follows closely on the heels of Lowe LDB’s stellar performance at the Effies, the pre-eminent awards for effectiveness in marketing communications, where it reigned as the single most awarded agency of the night. “Based on island-wide surveys conducted by the Nielsen Company, SLIM-Nielsen People’s Awards are a true measure of consumer sentiments in the island. And it’s an honour to take home the ‘Advertisement of the Year’ award for our work for Dialog, one of... 


Leo Burnett wins Gold and Lotus Root Award at ADFEST 2014

Published : 12:00 am  March 19, 2014  |  Category: Marketing  |  Leave a Comment  |  1,577 views  |  

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide once again brought recognition to the Sri Lankan marketing communications industry from ADFEST 2014, Asia Pacific’s premier advertising festival and awards show. The agency walked away with glowing honours, bringing home its first Gold Lotus Award in the Promo: Best use of Print/Conventional Outdoor category. The agency also won its first Lotus Root Award for the Unity Paper and was also a finalist in the Lotus Root and Design Lotus: Typography categories. The Leo Burnett Sri Lanka team saw itself shine and triumph at ADFEST 2014 amongst the 1,095 delegates from 53 cities that attended... 


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