Samsung ranked No. 8 by Interbrand Brand Valuation in Top 10 Global Brands

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,094 views  |  

Samsung Electronics, a global leader in technology, has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation. In the IBV results released on 30 September 2013, Samsung accomplished the third highest growth rate of 20.4% and ranked No. 8 with a brand value of US$ 39.6 billion. The company’s outstanding growth can be attributed to reaching the No.1 position in the smartphone market share globally, continuously strengthening its leadership position in the TV category, and strategically branding itself consistently across other digital product categories. “Moving forward with plans to be a brand that consumers are longing for, we’ve unfolded a number of activities such... 


Ogilvy Action Sri Lanka is now Geometry Global

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,529 views  |  

Launches first ever Word of Mouth (WOM) arm in Sri Lanka: ‘ONE-ON-ONE’ Phoenix Ogilvy Group Sri Lanka announced that Ogilvy Action, the pioneering activation agency in the country, will now be named Geometry Global, following a recent global merger of two key WPP companies – Ogilvy Action and G2. Geometry Global will combine the complementary expertise of the merging global two entities with in-depth local market understanding, to offer creative and effective consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation services to its clientele. Commenting on this merger, Phoenix Ogilvy Group of companies Chairman Irvin Weerackody said, “Ogilvy... 


CIM ‘Talking Point’ on marketing Sri Lanka via CHOGM today

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  981 views  |  

The Chartered Institute of Marketing Sri Lanka Region will host a ‘Talking Point’ Program on ‘CHOGM: An opportunity to Market Sri Lanka?’ on 23 October 2013 from 6 p.m. onwards at the Earls Court, Cinnamon Lakeside, Colombo. Deputy Minister of External Affairs will be the main speaker whilst seven eminent business professionals will share their insights on how CHOGM can help benefit an organisation, brand and business. As a professional institute CIM places great emphasis in bringing together programs that are topical and relevant, targeting the members and the business community. With CHOGM being one of the flagship global business events, CIM Sri Lanka region hosts the upcoming CIM... 


Ceylon Biscuits sweeps SLIM Brand Excellence Awards 2013

Published : 12:00 am  October 21, 2013  |  Category: Marketing  |  Leave a Comment  |  1,418 views  |  

  Lanka Soy crowned as the ‘next biggest brand’ Prof. Liyanage highlights next big challenge for brand custodians Fantastic brand story; the ‘extra’ that marks the great from good   By Cheranka Mendis Ceylon Biscuits Ltd. dominated the 12th edition of SLIM Brand Excellence Awards with their soya based product brand, Lanka Soy winning the prestigious ‘Brand of the Year’ title amidst much cheer and celebrations. Lanka Soy also bagged the Gold for ‘Product Brand of the Year’, ‘Local Brand of the Year’ and ‘Innovative Brand of the Year’; while CBL’s Samposha won the Silver for ‘Best New Entrant of the Year’, ‘CSR Brand of the Year’ and ‘Local Brand... 


Young professionals shine at IAA Creative & Digital Mantra 2013

Published : 12:00 am  October 21, 2013  |  Category: Marketing  |  Leave a Comment  |  612 views  |  

At the recently concluded Creative & Digital Mantra conducted by the IAA, young Sri Lankan professional advertising and marketing personalities hugely impressed renowned course conductors and judges Da Paolo Group, Singapore current Director Sales and Marketing Birger Linke, DM9JaymeSyfu, Philippines Executive Creative Director Eugene Demata, OgilvyOne India national ECD Graham Kelly and Leo Burnett Digital Strategy Director Marsh Dodanwela. Eugene Demata said, “The future of Sri Lankan advertising is in good hands based on the ideas I saw today, all I have are good praises about the program and the delegates.” Birger Linke commented that he was very impressed by the diversity of good... 


CIM Sri Lanka Region takes up “CHOGM: An opportunity to market Sri Lanka?”

Published : 12:00 am  October 21, 2013  |  Category: Marketing  |  Leave a Comment  |  736 views  |  

The Chartered Institute of Marketing Sri Lanka Region will host a Talking Point Program on “CHOGM: An opportunity to Market Sri Lanka?” on 23 October 2013 from 6 p.m. onwards at the Earls Court, Cinnamon Lakeside, Colombo. Seven eminent business professionals will share their insights on how CHOGM can help benefit an organization, brand and business. The Commonwealth Business Forum (CBF) will take place in Colombo from 12 to 14 November 2013 in conjunction with the Commonwealth Heads of Government Meeting (CHOGM). The forum is the premier business event in the Commonwealth bringing together Heads of Government, Ministers and top business leaders from around the world and will be attended... 


CEAT Sri Lanka creates epic adventure TV ad-film

Published : 12:00 am  October 17, 2013  |  Category: Marketing  |  Leave a Comment  |  1,109 views  |  

BBDO Lanka conceives ‘Where Have You Been Lately?’ From humble beginnings of brainstorming under a mango tree to white water rafting, trekking across mountain ranges to scale heights and discover unchartered clearings in the forest and camping under the stars, CEAT Sri Lanka’s epic adventure TV ad-film, as conceived and executed by BBDO Lanka, is a truly off the beaten path exploration of Sri Lanka. The TV ad-film was directed by Cannes Lion nominated ad-director Sanjay Shetty who has over 600 films to his credit, whilst the director of photography was Mark Lapwood, ACS, hailing from New Zealand and who has worked for a wide range of brands across the Asian region. The 90 second advertisement... 


Knowledge Conglomerate program on ‘How to get the best out of your Ad Agency’

Published : 12:00 am  October 17, 2013  |  Category: Marketing  |  Leave a Comment  |  1,006 views  |  

The Knowledge Conglomerate (TKC) has announced an executive-education program on “How to get the best out of your Ad Agency”, which will be course directed by Sandeetha Jayasinghe. The program is scheduled for 5 November, 2013 from 8:30 a.m. to 5:00 p.m. at the Galadari Hotel, Colombo. “When the CEO or the Board of Directors poses questions on the ROI of the advertising and promotions budget, usually a marketing team is speechless. The key elements to delivering corporate objectives through communication, is learning the right way to brief, inspire, judge and to execute a campaign. Advertising is a fantastic science which creates magic. If the right tools are used together with passion... 


Leo Burnett wins 2 Silver and 1 Bronze at Spikes Asia 2013

Published : 12:09 am  October 15, 2013  |  Category: Marketing  |  Leave a Comment  |  895 views  |  

The Unity Paper for Ada to celebrate Sinhala and Tamil New Year bags 3 coveted awardsSpikes Asia is the most revered advertising award ceremony in Asia Pacific, where creativity in communications is recognised and rewarded. This annual festival held in Singapore, brings together the leaders from the marketing communications industry for three days of learning, and sharing experiences and to be rewarded for outstanding work. Leo Burnett Sri Lanka triumphed at this year’s awards ceremony by winning two Silver and one Bronze metals at Spikes Asia and was the only Sri Lankan agency to gain such recognition. These awards were received for the dual language newspaper created for Ada by Leo Burnett... 


Former SLIM President wins Golden Globe at World Marketing Summit

Published : 12:08 am  October 15, 2013  |  Category: Marketing  |  2 Comments  |  720 views  |  

Rohan Somawansa, a former President of the Sri Lanka Institute of Marketing, was recognised as one of the 50 Most Talented CMOs at the World Marketing Summit 2013. He was presented with the prestigious Golden Globe Tigers Award 2013 at a glittering ceremony at Putrajaya International Convention Centre in Kuala Lumpur on 30 September. Somawansa served as the President of SLIM, the national body for marketing, in 2010/11. He is also a former Vice President of the Asian Marketing Federation, the governing body for Marketing in Asia, and is currently the General Manager, Sales & Marketing at D. Samson & Sons (DSI) Ltd. SLIM President Gamika De Silva commented on the value of this award. “I... 


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