Thursday 24th April 2014

Publicis, Omnicom to merge to create world’s biggest ad firm

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  645 views  |  

Reuters: Publicis and Omnicom unveiled plans to merge the French and US companies on Sunday to create the world’s biggest advertising group, worth $ 35.1 billion. Publicis and Omnicom shareholders will each hold approximately 50% of the new company’s equity in the deal, which the companies presented as a “merger of equals”. Publicis said the transaction was expected to create “significant value for shareholders”, with expected synergies of $ 500 million. The merged group would keep its head offices in Paris and New York, it added. Publicis said the deal, which had been unanimously approved by the boards of both companies, was expected to close in the fourth quarter of 2013 or the... 


JWT wins $120m global Nokia deal

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  611 views  |  

JWT has picked up the estimated US$120 million global advertising account for Nokia. The agency picked up the brief following a competitive pitch against Bartle Bogle Hegarty and the incumbent Inferno, which had worked on the account since 2011 and was responsible for creating the amazing everyday campaign for the Lumia range. JWT had an existing relationship with Nokia having been appointed as global activation agency in 2007. The agency has been briefed with creating a new global brand idea for Nokia, which is expected to break next year. Tuula Rytil, the chief marketing officer at Nokia, said: “In many ways, we’ve changed the way we market Nokia and our products.  At the core of the Nokia... 


EAP Radio’s Ryan Honter to judge AIB awards

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  427 views  |  

Chief Operations Officer of CCL-EAP Radio, Ryan Honter, is tipped to be among a distinguished international panel of judges at this year’s AIB International Media Excellence Awards to be held in London in November. The Association of International Broadcasters is a unique institution which champions creativity and thrives in promoting factual programming and rewards the most inspiring storytellers from across the globe who use the mediums of radio, TV and the internet. The International Media Excellence Awards was inaugurated back in 2005 and have been judged by an independent panel of respected media industry professionals. Ryan, who grew up in an environment of media and advertising at home,... 


Edelman widens gap at top of the PR league table

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  569 views  |  

 Edelman grows 8.2% to $ 666 m Independents continue to outperform holding groups Edelman has widened its lead as the largest PR firm in the world, a position the independent PR firm has now held for the past three years. The agency reported growth of 8.2% in 2012 to $ 666 m, while the Holmes Report estimates that its closest rival Weber Shandwick increased fee income by around 6.5%. Like many of the top 10 firms, Edelman’s growth slowed in 2012. Only two top ten agencies—Ketchum and MSLGroup—recorded double digit growth. Ketchum’s increase was enough for the Omnicom-owned agency to pass Hill+Knowlton Strategies and reach the number six spot on our list. The only other change in the... 


Global consumer confidence up in 2Q

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  269 views  |  

Reuters: Global consumer confidence rose in the second quarter with more optimistic perceptions about jobs, personal finances and spending intentions in the United States, China and Japan, a survey shows. Indonesia remained the most bullish consumer market, followed by the Philippines, which pushed India into third place, according to the quarterly survey by global information and insights company Nielsen. Portugal retained its position as the most pessimistic consumer market in the survey, which was taken before a political crisis in Portugal deepened. Hungary and Italy tied for the second most downbeat markets. As government budget cuts, tax rises and high unemployment continued to weigh on... 


Kishu Gomes to address how to market an industrial product as an FMCG brand

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  659 views  |  

Of all the strategies that Sri Lankan manufacturers could use today to grow their businesses, industrial marketing remains as the most important, yet least understood strategy. Industrial marketers face several challenges when it comes to marketing an industrial product and quite often, marketers are at a loss to (device methodologies) how to overcome these challenges to keep their target audiences engaged. In order to shed light on how to overcome such challenges, renowned corporate personality, Kishu Gomes will share his thoughts and insights on ‘Marketing an Industrial Product as an FMCG Brand’ at the next Experience Sharing Forum hosted by Sri Lanka Institute of Marketing (SLIM). Kishu... 


SLIM participates in Future Minds Expo

Published : 12:00 am  July 29, 2013  |  Category: Marketing  |  Leave a Comment  |  261 views  |  

Participating at the recently held Future Minds Expo, the Sri Lanka Institute of Marketing (SLIM) provided an opportunity for young students to get an idea of the educational portfolio of SLIM. “As the national body for marketing we see the importance of communicating to students and professionals of Sri Lanka of the courses we possess, and Future Minds Expo organised by the Nalanda Old Boys Association was a good opportunity for us to do so,” said SLIM President Mr. Gamika De Silva. While SLIM has been participating at the Future Minds Expo regularly, this year SLIM was an educational sponsor as well at the event. The exhibition was held in Colombo and Kandy in June and is scheduled to be... 


CIM Sri Lanka Region to hold Graduation Ceremony, Chartered Marketer and Membership Investiture 2013

Published : 1:34 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,101 views  |  

The Graduation, Chartered Marketer and Membership Investiture of The Chartered Institute of Marketing Sri Lanka Region are scheduled to be held on 30 July at Waters Edge, Battaramulla. Over 100 will graduate, whilst Members (MCIM), Chartered Marketers (CM) and Fellow members (FCIM) will be invested at this year’s ceremony. CIM Sri Lanka Region created history by hosting the first-ever Graduation Ceremony in December, 1992 globally. This year, the CIM Sri Lanka Region will mark its21st Graduation Ceremony and will recognise those who have successfully completed the Postgraduate Diploma in March, June, September and December 2012. At the Graduation CIM will announce the names of five World Prize... 


4As joins ‘Seeni Meanie’ campaign for judging of entries

Published : 1:34 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  944 views  |  

The Association of Accredited Advertising Agencies, also known as the 4As, recently joined in to judge the entries submitted for the ‘Seeni Meanie’ campaign, which was organised by the Rotary Club and the Diabetes Association of Sri Lanka with the aim of creating diabetes awareness among school children. Prominent members of Sri Lanka’s advertising fraternity made up the panel of judges, who took on the task of examining the thirty shortlisted entries to select the ultimate winners based on their creativity, innovation and ability to convey the campaign’s message eloquently and convincingly. Diabetes in Sri Lanka is a long-time problem, with the common man frequently in the dark about... 


SLIM Brand Excellence 2013 a stepping stone for brand custodians to reach greater heights

Published : 1:33 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  960 views  |  

By Charitha Jayasinghe Project Chairman, SLIM Brand Excellence 2013 “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans,” said John Kay, top UK economist as he reciting the power of some iconic brands. ‘Branding’ has been the buzzword of marketing for decades. Its significance has only increased over the years, as companies around the globe have been competing with one another to expand their mind-share in an environment which is competitive than ever before. In order to prosper in a challenging environment like... 


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