Sunday 20th April 2014

4As joins ‘Seeni Meanie’ campaign for judging of entries

Published : 1:34 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  932 views  |  

The Association of Accredited Advertising Agencies, also known as the 4As, recently joined in to judge the entries submitted for the ‘Seeni Meanie’ campaign, which was organised by the Rotary Club and the Diabetes Association of Sri Lanka with the aim of creating diabetes awareness among school children. Prominent members of Sri Lanka’s advertising fraternity made up the panel of judges, who took on the task of examining the thirty shortlisted entries to select the ultimate winners based on their creativity, innovation and ability to convey the campaign’s message eloquently and convincingly. Diabetes in Sri Lanka is a long-time problem, with the common man frequently in the dark about... 


SLIM Brand Excellence 2013 a stepping stone for brand custodians to reach greater heights

Published : 1:33 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  958 views  |  

By Charitha Jayasinghe Project Chairman, SLIM Brand Excellence 2013 “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans,” said John Kay, top UK economist as he reciting the power of some iconic brands. ‘Branding’ has been the buzzword of marketing for decades. Its significance has only increased over the years, as companies around the globe have been competing with one another to expand their mind-share in an environment which is competitive than ever before. In order to prosper in a challenging environment like... 


Emerging markets most optimistic: MasterCard consumer survey

Published : 1:33 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  777 views  |  

Consumer confidence across Asia/Pacific has risen amid stable economic growth, with the emerging markets of Myanmar, India, Indonesia and the Philippines leading the region, according to the latest MasterCard IndexTM of Consumer Confidence. The MasterCard Index of Consumer Confidence is based on a survey conducted between April 2013 and May 2013 on 12,205 respondents aged 18 to 64 in 27 countries within Asia/Pacific, Middle East and Africa. This is the 41st survey of Consumer Confidence conducted since 1993. Now in its 20th year the Index is Asia/Pacific’s most comprehensive and longest running consumer confidence survey. Respondents were asked five questions pertaining to their 6 month outlook... 


CBL honours excellence at Distributor Convention and Sales Star Awards

Published : 1:31 am  July 23, 2013  |  Category: Marketing  |  Leave a Comment  |  948 views  |  

Industry leader Ceylon Biscuits Ltd. celebrated achievements of their star performers islandwide at the gala annual Distributor Convention and Star Awards 2012/13 held under the patronage of Mineka Wickramasinghe, Chairman, CBL Group. The Distributor Convention honoured distributors who have been distributing CBL products for decades as well as top performers of the CBL sales force. A host of invitees including island wide distributors and sales force members, group directors, foreign business partners and CBL’s senior managers graced the occasion. CBL’s longstanding distributors were recognised and honoured at the convention for their long-term partnerships with the group. Kadawatha Territory... 


SLIM gears up for Brand Excellence 2013

Published : 12:00 am  July 18, 2013  |  Category: Marketing  |  Leave a Comment  |  897 views  |  

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing has set the ball rolling for Brand Excellence Awards 2013, with the participants’ briefing scheduled to be held on Monday, 29 July 2013 at 6:00 p.m. at The Kingsbury Colombo. Targeting a record of 150 plus entries this year, this is the 12th year of the Awards which will recognise the outstanding performance of brands and brand custodians during the year April 2012 – March 2013. The grand finale is due on 15 October and is billed to be the biggest event to date with an audience of over 900, with the venue being the SLECC. Product brand of the year, service brand of the year, innovative brand of the year, turnaround... 


The Best Yet! Not so

Published : 12:00 am  July 18, 2013  |  Category: Marketing  |  Leave a Comment  |  324 views  |  

(Reuters) – A company that makes a cedar-based product it says repels bed bugs and head lice felt the sting of the U.S. government on Tuesday when it agreed to settle charges that its products have not been proven to work as promised. Chemical Free Solutions LLC, which was previously controlled by Dave Glassel, had been accused of being deceptive in advertising that its “Best Yet!” brand cedar oil products would get rid of lice and bed bugs, the U.S. Federal Trade Commission said. The Best Yet! products had also been advertised as having been invented for the U.S. Army, among other incorrect statements, the FTC said. The company is barred from making any claims about the effectiveness... 


SLIM hails first ever gold for Sri Lanka at Cannes Lions

Published : 12:26 am  July 15, 2013  |  Category: Marketing  |  Leave a Comment  |  1,235 views  |  

The two young marketers – Lakshitha Wijesinghe and Hiruni Mendis of Etisalat Lanka – picked by the Sri Lanka Institute of Marketing (SLIM) for the Cannes Advertising Festival 2013 scored a ‘first’ by winning gold at the Cannes Young Lions Marketer Competition. “Winning such a prestigious award has brought glory and recognition to Sri Lanka,” said SLIM President Gamika De Silva. He added that this is clear proof of how SLIM is committed towards harnessing young marketing talent and taking them beyond the country’s boundaries, giving them an opportunity to display their skills. “23 countries participated in the competition and to win the gold is indeed a great achievement,” Project... 


Retailers set safety plan for Bangladesh factories

Published : 12:23 am  July 15, 2013  |  Category: Marketing  |  Leave a Comment  |  422 views  |  

An alliance of 17 leading U.S. and Canadian retailers has unveiled a five-year safety plan for Bangladesh garment factories aimed at improving safety conditions. The move, announced last week, follows the collapse of a clothing factory outside Dhaka in April that killed more than 1,100 workers – the deadliest disaster in the history of the garment industry. The pact follows a similar commitment in May from 70 mainly-European retailers, unions and activist groups to improve safety in Bangladesh’s notoriously dangerous clothing plants. The North American retailers’ plan calls for the inspections of all factories supplying their garments within a year, and for public disclosure of the... 


Atlas felicitates best performing retailers with tours to Bangkok

Published : 12:19 am  July 15, 2013  |  Category: Marketing  |  Leave a Comment  |  738 views  |  

Ceylon Pencil Co. (Pvt) Ltd. (Atlas), Sri Lankas’ largest stationery manufacturer and marketer, awards Bangkok tours to its best performing retailers at a ceremony held at the BMICH, Colombo with the participation of Atlas Chairman Rasakanth Rasiah and Atlas CEO Nirmal Madanayake recently.  The ceremony felicitated the achievements of 35 retailers island-wide who topped sales figures during the ‘Back to School’ promotional campaign in December, 2012. The ceremony honoured the unwavering commitment and dedication of the retailers that plays a key role in the company’s shared success. Speaking at the ceremony, Ceylon Pencil Co. (Pvt) Ltd. (Atlas), COO/ Director Marketing, Nishantha Hannedige... 


CIM study finds chronic lack of innovation in mobile, digital marketing, despite increased investment

Published : 12:10 am  July 8, 2013  |  Category: Marketing  |  Leave a Comment  |  649 views  |  

 Few businesses creating cultures of innovation and experimentation, despite acknowledging opportunities and importance London: Despite the rapid growth of the area and considerable increases in spending, few companies are fully committed to the pursuit of innovation in mobile marketing or social and digital media, according to The Chartered Institute of Marketing’s latest Social Media Benchmark. The research raises concerns that businesses are pouring cash into digital campaigns that are failing to break new ground or engage with an increasingly sophisticated audience. While the research recorded a 45% increase in the number of companies investing in mobile marketing between 2012 and 2013,... 


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