Triad’s Nippolac “Honda baas” wins People’s Award for Best TV Commercial of the Year

Published : 12:46 am  February 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,768 views  |  

Changing the communication landscape of the country, in 2007 and 2008, Triad proudly won AC Nielsen’s People’s Award for “Best TV Commercial of the Year” for their nation moving campaign ‘Api Venuwen Api’. In 2011, continuing this amazing track record of winning, Triad succeeded in clinching the same accolade for its “CIC Biththara Vee” commercial. This year, creating yet another unmatched precedence in the local communications industry, Triad wins the People’s Award for the Nippolac “Honda Baas” commercial. Through 21 years, Triad has challenged convention and proudly introduced homegrown communication strategies to develop strong brands in the country. Backed by arguably... 


WPP ups share buyback after strong 2013

Published : 12:45 am  February 28, 2014  |  Category: Marketing  |  Leave a Comment  |  525 views  |  

Reuters: WPP, the world’s largest advertising company, increased its share buyback program on Thursday after reporting strong 2013 results, record profit margins and a good start to 2014. Martin Sorrell’s ad group recorded 2013 like-for-like revenue growth, the main industry metric, of 3.5%, after it rebounded in the second half of the year with growth of 4.6%. It said like-for-like revenues were up 5.7% in January and it was targeting growth of over 3% for 2014. The strong results enabled the British group to increase its share buyback program to 2-3% of the share capital against the current 1%. For the longer-term outlook WPP also increased the amount of revenue it expects to get from faster... 


SilkAir’s new brand campaign embraces joy of flying

Published : 12:00 am  February 24, 2014  |  Category: Marketing  |  Leave a Comment  |  517 views  |  

SilkAir, the regional wing of Singapore Airlines, has launched a new brand campaign that looks to rekindle the joy of flying. Moving away from the idea of travel as being purely transactional, the campaign focuses on how Asia’s most awarded regional carrier creates journeys worth taking by offering customers a seamless and enjoyable travel experience at all times. From check-in to touch down, the full-service carrier caters to the needs of the well-travelled global customer, providing comfort and convenience to those looking to explore Asia’s newest frontiers. Titled ‘A Joy to Fly’, the campaign redefines true value for the discerning traveller, emphasising and bringing to life the many... 


GroupM dominates category at Effie Awards 2013

Published : 12:00 am  February 20, 2014  |  Category: Marketing  |  Leave a Comment  |  859 views  |  

GroupM Sri Lanka outshone all media investment management agencies at the Effie Awards Sri Lanka 2013. At the recent ceremony, four out of five winning campaigns supported by secondary agencies credited GroupM companies. Of just ten metals awarded, 1 of 2 silvers and 3 of 8 bronze winning campaigns were powered by informed media analytics and strategies of GroupM agencies, Mindshare and Maxus. Effectiveness in creating positive relationships between consumers and brands being a fundamental principle of GroupM, the Effie Awards brings recognition to where it is valued most. Winning a coveted silver award for the Denta toothbrush campaign ‘Beautiful Smile’, together with Creative Agency Sarva... 


Unilever and Lowe LDB celebrate 20 years of effective communications

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  951 views  |  

The most awarded partnership at the Effies Unilever Sri Lanka together with Lowe LDB bagged two metals for Astra and Knorr at the recently concluded Effie Awards 2013 Sri Lanka. This year’s award winners, the Knorr ‘Golden Touch’ and the Astra ‘Fried Rice’ campaigns, took the tally of Effies won together by Unilever and Lowe to 17, making it the most awarded partnership in the history of the Effies in Sri Lanka. “At Unilever, we realise that even the best of products need to be supported with the right marketing communications to help them reach their true potential. With this in mind, we continue to work with the best in the industry, looking for newer, more intuitive ways to connect... 


Inspired marketing

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  1,168 views  |  

Peter Fisk explores a new world of marketing and branding, and explores the creative process of Disney-Pixar to build a business that inspires and engages people more deeply Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established the foundations of what was initially a digitally-enabled special effects business. Seven years later Steve Jobs acquired the studio, renamed it Pixar, and gave birth to some of the most successful animated films – like Toy Story, Finding Nemo and The Incredibles. Today... 


BBDO Worldwide named the Best of the Best for eighth year in a row

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  630 views  |  

Most awarded Creative Agency Network as well as most awarded in Digital and Film For an unprecedented eight consecutive year, BBDO Worldwide has topped ‘The Gunn Report’ as the most awarded agency network in the world. No other agency network has won more than twice. This is the eleventh time in the 15-year history of the Report that BBDO Worldwide has been named the Most Creative Agency Network in the World. Also, this year, BBDO Worldwide amassed the biggest winning point total ever of 205 points, scoring a lead of 34 points over its nearest competitor. BBDO Worldwide was also named the most awarded agency network in Digital and Film, for the second consecutive year. “The Gunn Report... 


‘Sunquick Drink & Win’ competition phase 2 in February

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  Leave a Comment  |  2,002 views  |  

Sunquick customers are in for a bonanza with the ‘Sunquick Drink & Win’ consumer promotion which started on 1 February 2014. Forty Sisil double door refrigerators are on offer to the winners in the competition which will run till 15 March2014. According to the company spokesman the ‘Drink & Win 2013’ competition was the most successful consumer promotion for squash and cordial category ever held in Sri Lanka. “This was clearly reflected from the number of entries we received last year which exceeded 25,000. Further, it displayed the level of consumer trust and loyalty toward the Sunquick brand.” Last year the winners of the competition were rewarded with 30 Sisil double door... 


Sustainable brands and big data set to go mainstream in 2014

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  1 Comment  |  761 views  |  

No more hairshirts and niche products, Tom Adams predicts ‘conscious’ brands will go mainstream and the best will use big data to influence consumer behaviour http://www.theguardian.com: Toyota, Tesla, Method, American Apparel and Nespresso all, in their own way, attempt to let us have our cake and eat it: sexy fast cars that run on batteries; a green washing up liquid that actually cleans; sweat shirts not made in sweat shops; luxury coffee that supports coffee grower profits and sustainable farming practices. These brands achieved many of the highest prices in an online stock market for brands created by FutureBrand, bringing together more than 1,000 traders worldwide who bought and sold... 


Sarva Integrated and Darley Butler win big at Effies

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  Leave a Comment  |  521 views  |  

Wins Silver award for Smile campaign which doubled sales volumes Sarva Integrated, one of Sri Lanka’s foremost local advertising agencies, took top honours for their Denta communication campaign at the recently concluded Effie Awards 2013, winning one of only two Silver Awards given out for the night, proving once again that effective advertising is the key to success. Their award winning communication strategy for Denta toothbrushes revolved around changing the traditional approach of showcasing healthy, strong teeth and even turning the traditional target audience on its head. Instead of speaking to the end user of the toothbrush, Sarva Integrated advised their client to instead speak to... 


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