Maggi voted ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’

Published : 12:00 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  1,829 views  |  

Sri Lankan consumers voted Nestlé’s much loved food brand, Maggi, ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at the SLIM-Nielsen People’s Awards 2014 for the second consecutive year. With a heritage of nearly three decades in Sri Lanka, Maggi’s ‘two minute’ noodles has won over the hearts and minds of Sri Lankan consumers since its entrance to the local market in 1984, catering to the cravings of both young and old alike. Maggi’s journey over the years, with its pioneering products from the Maggi classic range, and the subsequent and successful entry of the Maggi Devilled range, an indigenous, hot and spicy variation in 2012, and Maggi Devilled X-tra,... 


ICC calls for safeguards to prevent misplaced digital advertisements

Published : 12:00 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  283 views  |  

In a statement issued on 7 March, the International Chamber of Commerce (ICC) has called for companies across the digital advertising ecosystem to work together to develop safeguards against advertisement placements that support illegal activity or harm brand reputation. ICC is calling for industry co-operation on the development of a self-regulatory mechanism that reduces the likelihood of adverts being placed on sites dedicated to either engaging in or facilitating illegal activity or around content that an advertiser deems to be harmful. “There is consensus among everyone in the ecosystem that advertising should not support illegal activity,” said Brent Sanders, Chair of the ICC Commission... 


Live updates: The ADFEST 2014 journey

Published : 12:00 am  March 6, 2014  |  Category: Marketing  |  Leave a Comment  |  1 views  |  

Day One Join the Leo Burnett Solutions Inc (LBSI) team as they venture to the sunny and exotic shores of Pattaya, Thailand to experience the vibrancy of ADFEST – one of Asia’s largest and most inspirational advertising festivals. For over 25 years, ADFEST has been a platform that celebrates and promotes creative excellence, bringing together advertising professionals from around the world and inspiring them to rise to new heights of creativity, boldness and innovation. The theme for this year’s three day ADFEST event is “Co-Create the future” and it highlights the importance of providing ongoing, transparent interactions between businesses and their consumers – after all today’s... 


Record draw for CIM Sri Lanka Region first ‘Talking Point’ for 2014

Published : 12:00 am  March 6, 2014  |  Category: Marketing  |  Leave a Comment  |  869 views  |  

Unilever Sri Lanka Country Marketing Director Siddharth Banerjee shares key insights to ‘Building Brand Growth through Consumer Engagement’ The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) recently concluded its first ‘Talking Point’ for the year 2014 titled ‘Building Brand Growth through Consumer Engagement’ at the Hilton, Colombo with nearly 200 marketers and corporate executives attending. The speaker at this program was Unilever Sri Lanka Country Marketing Director Siddharth Banerjee. Siddharth Banerjee is an experienced consumer business leader with extensive international marketing and general management experience. In his fourteen years of corporate experience,... 


CIM UK announces new President and Chair

Published : 12:01 am  March 4, 2014  |  Category: Marketing  |  Leave a Comment  |  492 views  |  

The Chartered Institute of Marketing (CIM), the world’s largest professional body for marketing, has announced the appointment of two senior industry leaders, to take up the position of President and Chair respectively. Jenny Ashmore, Chief Marketing Officer at UK energy company SSE plc, will undertake the role of President, and Matthew Neilson, NHS Scotland Associate Director of Marketing and Customer Engagement for National Services Scotland, joins as Chair. As President, Jenny will support the CIM’s wider outreach to professionals, businesses and the general public, and promote the importance of responsible marketing, personal development and high professional standards within organisations... 


Chartered institute of Marketing Sri Lanka Region adopts new articles and business model

Published : 12:01 am  March 4, 2014  |  Category: Marketing  |  Leave a Comment  |  11,274 views  |  

The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) announced that on an initiative to stimulate growth a new operating model structured under CIM UK’s International Strategy has been adopted. The new business model entails adopting of revised articles of association, aligned to Companies Act No. 07 of 20017.  The constitution was positively adopted at the recently concluded Special General Meeting of CIMSLR on 25 February 2014. The CIMSLR is the Chartered Institute of Marketing, UK’s first international branch in 1995. Subsequently, the Chartered Institute of Marketing UK (CIMUK) granted ‘Region’ status to The Chartered Institute of Marketing Sri Lanka Region in 2004; the... 


Madison Media repeats knack for telco awards

Published : 2:06 am  March 3, 2014  |  Category: Marketing  |  Leave a Comment  |  694 views  |  

Madison Media Ltd once again proved its mettle in the fiercely fought telco category by clinching a bronze award for its innovative ‘what’s inside your smart phone’ campaign developed for Bharati Airtel Lanka Ltd at the recently concluded Effie Awards. The Effie marks Madison Media’s second win for Bharati Airtel Lanka Ltd since 2011. The ‘What’s inside your smart phone’ also known as the ‘gadol’ campaign was rewarded for its innovative content advertising strategies where the Airtel brand was subtly introduced to viewers beyond the conventional commercial and across multiple media platforms like youth magazines, talk shows, popular teledramas and reality TV shows. The Effie’s... 


Globally-acclaimed Carlos Anuncibay joins Saatchi & Saatchi Sri Lanka

Published : 2:06 am  March 3, 2014  |  Category: Marketing  |  Leave a Comment  |  1,955 views  |  

Saatchi & Saatchi Sri Lanka recently appointed the globally-acclaimed Carlos Anuncibay as the new Executive Creative Director. Anuncibay brings a wealth of experience to the agency having worked at Saatchi & Saatchi London and then Spain for almost nine years. He has also served as both President of the Advertising Press Awards Jury in Spain and President of the Outdoor Advertising Awards in Ireland. “We are extremely fortunate to have Carlos on our team,” Saatchi & Saatchi Sri Lanka CEO Dushantha Ahangama said. “His professional expertise and creative reputation will prove to be a fantastic opportunity to drive great work that put Sri Lankan brands on a global stage,” he... 


Triad’s Nippolac “Honda baas” wins People’s Award for Best TV Commercial of the Year

Published : 12:46 am  February 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,834 views  |  

Changing the communication landscape of the country, in 2007 and 2008, Triad proudly won AC Nielsen’s People’s Award for “Best TV Commercial of the Year” for their nation moving campaign ‘Api Venuwen Api’. In 2011, continuing this amazing track record of winning, Triad succeeded in clinching the same accolade for its “CIC Biththara Vee” commercial. This year, creating yet another unmatched precedence in the local communications industry, Triad wins the People’s Award for the Nippolac “Honda Baas” commercial. Through 21 years, Triad has challenged convention and proudly introduced homegrown communication strategies to develop strong brands in the country. Backed by arguably... 


WPP ups share buyback after strong 2013

Published : 12:45 am  February 28, 2014  |  Category: Marketing  |  Leave a Comment  |  526 views  |  

Reuters: WPP, the world’s largest advertising company, increased its share buyback program on Thursday after reporting strong 2013 results, record profit margins and a good start to 2014. Martin Sorrell’s ad group recorded 2013 like-for-like revenue growth, the main industry metric, of 3.5%, after it rebounded in the second half of the year with growth of 4.6%. It said like-for-like revenues were up 5.7% in January and it was targeting growth of over 3% for 2014. The strong results enabled the British group to increase its share buyback program to 2-3% of the share capital against the current 1%. For the longer-term outlook WPP also increased the amount of revenue it expects to get from faster... 


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