Leo Burnett forecasts 2014 Cannes Lion winners in 27th Cannes Predictions

Published : 12:00 am  June 16, 2014  |  Category: Marketing  |  Leave a Comment  |  493 views  |  

Highly anticipated predictions feature 25 contenders from 10 countries and global trends impacting the industry Leo Burnett Worldwide last week revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event of the year. With more than 84% accuracy, the agency’s predictions have an unparalleled track record, year over year, recognising Cannes contenders most likely to win a coveted Lion. Leo Burnett Worldwide’s Chief Creative Officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels. “We... 


Mindshare wins Silver at GoaFest 2014

Published : 12:00 am  June 13, 2014  |  Category: Marketing  |  Leave a Comment  |  428 views  |  

With Sunlight ‘It’s Raining Roses’ campaign Adding another victory to its list of accolades, Mindshare Sri Lanka won Silver at the GoaFest 2014 advertising festival for its innovative ‘Shower of Roses’ campaign for Unilever Sri Lanka’s Sunlight brand. The advertising festival, organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club, was held from 29 to 31 May at the Grand Hyatt, Goa and brought together over 3,000 media and advertising professionals from all over South Asia. Mindshare Sri Lanka, a GroupM agency, won Silver in the ‘Best Integrated Campaign for the Rest of Asia’ category within the Media Abby awards segment, coming second only... 


JWT South Asia declared most Awarded Agency of Goafest 2014

Published : 12:00 am  June 13, 2014  |  Category: Marketing  |  Leave a Comment  |  416 views  |  

JWT swept Goafest 2014 with a tally of 41 metals. These include 1 Grand Prix, 6 Golds, 13 Silvers and 21 Bronzes that makes it the winner of this year’s Creative Abby. Delighted with the win, JWT South Asia CEO Colvyn Harris said, “It’s really a big win for us and I would like thank everyone and congratulate the winning teams for bringing home the metals and making us all proud and so very happy.” “JWT and our group companies have been raising the bar and the creative standards across award shows, both national and international and these awards demonstrate our commitment and passion for the work we do for our clients,” he added. JWT India won the Grand Prix (Direct) for its brilliant... 


Keells wins Gold and Silver at Asian Customer Engagement Awards

Published : 12:00 am  June 13, 2014  |  Category: Marketing  |  Leave a Comment  |  261 views  |  

Keells received top recognition at the recently held 2nd Asian Customer Engagement Awards 2014 when their ‘Keells Karal Hathare Pack Eka’, i.e. Keells 4 sticks campaign pack won the Gold and Silver Awards at the award presentation which was held at ITC Grand Hotel, Mumbai, India. The award winning campaign was in the forefront, outshining a total of 172 entries, received from different multinational companies and brands across Asia. The Customer Engagement Forum, founded in 2012, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around. The forum is the most prestigious conference on customer engagement,... 


Samsung ranked No. 1 brand in Asia

Published : 9:59 pm  June 12, 2014  |  Category: Marketing  |  Leave a Comment  |  3,586 views  |  

Campaign Asia-Pacific launches Asia’s Top 1000 Brands Report 2014 Samsung once again claims the top spot in Asia’s Top 1000 Brands report from Campaign Asia-Pacific in collaboration with global information and insights company, Nielsen. The annual survey is the biggest and most influential of its kind, revealing which brands consumers value the most across the region. Despite losing US lawsuits to Apple over patent infringements and other copycat charges, Samsung still stands at number one in Asia’s brand ranking. The US courts have not seemed to tarnish the company’s image in Asia. Is it just because the phones have bigger screens? Or is it because Samsung outspends Apple (and any... 


Cricketing legend Sangakkara endorses CIM Future Marketers Student Conference 2014

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  866 views  |  

 Event to let all  marketers redefine the 3R’s of Rethink, Readjust & Reach The CIM Future Marketers Conference will return for its third consecutive time on 14 June 2014 at the Kingsbury Hotel, Colombo from 8 a.m. to 4 p.m. This is an initiative of the Student Committee of The Chartered Institute of Marketing Sri Lanka Region (CIMSLR). This year’s conference will redefine the 3R’s: ‘Rethink, Readjust, Reach’, and take the audience through an in-depth investigation into sustaining longevity in today’s competitive businesses. The student conference will bring together four renowned corporate leaders with impressive experience and inspiring stories to educate aspiring marketers.... 


2014 Cannes Lions predictions night on Tuesday

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  570 views  |  

The annual Cannes Lions Predictions event, a preview of the best in class of entries for Cannes Lions 2014, will be held on Tuesday 11 June, 2014 at 7 p.m. at the 80 Club Colombo, 25 Independence Avenue, Colombo 7. Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. This year, the festival will be held for the 61st time from 15-21 June 2014 in Cannes, France. The Cannes Predictions event is held globally by Leo Burnett offices across the world to share prospective Cannes Lions winners with the marketing communications industry. The predictions reel is curated in Chicago under the direction of Mark Tutssel, Global Chief... 


Spikes Asia names jury presidents

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  406 views  |  

The Spikes Asia Festival of Creativity has announced the five jury presidents set to lead the Design; Digital and Mobile; Direct and Promo & Activation; Integrated; and Media juries at this year’s Festival and Awards. Commenting on the line-up Philip Thomas, CEO of Lions Festivals says, “Spikes Asia is privileged to have such a formidable line-up of jury presidents to judge the best of the region’s work this year. As thought-leaders and people of extraordinary talent they will award stand-out entries and steer the debate that will set trends for the future of the industry.” Stefan Sagmeister, Designer, Sagmeister & Walsh, New York, will serve as president of the Design Jury. Stefan... 


Phoenix Ogilvy’s Dushan and Nigel to compete at Cannes Young Lions

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  393 views  |  

Phoenix Ogilvy’s Dushan Pieris and Nigel Nugawela will be competing in the highly esteemed Young Lions Competition at the Cannes International Festival of Creativity in France. After taking part in a local competition organised by Metal Factor, the representative for Cannes Lions in Sri Lanka, Dushan and Nigel were adjudged winners in the Print category of the competition. The Young Lions competition brings together some of the world’s most talented and creative young professionals in the field of advertising. This will be Dushan’s second time in Cannes; he attended the festival last year to compete in the Young Lions Film competition. Phoenix Ogilvy Chairman Irvin Weerackody said: “Cannes... 


Leo Burnett wins Silver for Unity Paper at AME Awards

Published : 12:00 am  June 9, 2014  |  Category: Marketing  |  Leave a Comment  |  263 views  |  

Leo Burnett Solutions Inc has won a Silver for its innovative idea the ‘Unity Paper’ at the Asian Marketing Effectiveness (AME) and Strategy Awards 2014, at the St. Regis in Singapore, The AME Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results. LBSI Managing Director Ranil de Silva said: “I am honoured by the silver award presented to us recognising the effectiveness of our concept for the Ada ‘Unity Paper’. In fact it is a special honour for us to have gained regional recognition for this entry, which sadly only secured a finalist at the Sri Lankan Effies. This award recognises that creativity has the... 


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