By Cheranka Mendis
Introducing the concept of agile marketing to Sri Lanka, SPOTuk is Sri Lanka’s latest brand marketing company, offering fast, interactive and fun brand promotion campaigns.
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The Eurozone’s week economy has affected the Asia-Pacific region, leading ZenithOptimedia to downgrade its ad spend forecast for the region slightly, from 6.7 per cent in June to 6.2 per cent.
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Samsung’s brand value has shot up 40 per cent over the past year, propelling the brand into the top 10 list for the first time, at No. 9 in Interbrand’s annual global brand rankings.
In total, 10 Asian brands made the list, with Samsung leading the charge, leapfrogging from No. 17 last year to its current position. South Korean automotive brand Kia debuted at No. 87 based on its performance as one of the world’s fastest growing automotive brands. “In the US, Kia’s market share has grown for 17 consecutive years,” said the report.
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Change management in the new global economic order
The Institute of Certified Professional Managers (CPM) will partner with the Malaysian Institute of Management (MIM) to bring about the first International Management Conference on 16 and 17 October 2012 at the Hotel Taj Samudra, Colombo.
The theme ‘Change Management in the New Global Economic Order’ takes into account Change Management which is a systematic approach to dealing with change, both from the perspective of an organisation and on the individual level.
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The International Advertising Association (IAA) Sri Lanka Chapter recently concluded a two-day offsite training program for 50 marketing and advertising professionals at Bentota Beach Hotel.
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Sri Lanka Institute of Marketing (SLIM) was a recipient of the ‘Most admired events for branding and marketing’, at the annual Asian Leadership Awards (ALA) held at Taj Palace Hotel, Dubai recently.
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Employing some of the most talented integrated communication specialists in the country, Arc Worldwide – the integrated arm of Leo Burnett Solutions Inc. marked its seventh year of operations in Sri Lanka recently.
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JWT has expanded the roles of Tom Doctoroff, North Asia Area Director and Greater China CEO, and Colvyn Harris, India CEO, to succeed Michael Maedel, President of Asia-Pacific following his transition to Non-Executive Chairman for Asia.
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BBDO was named as the Network of the Year on Tuesday at the Spikes Asia 2012, whilst DDB and Leo Burnett emerged second and third respectively.
DDB Sydney was crowned Agency of the Year, with Dentsu Tokyo and BBDO Guerrero, Makati City taking second and third places respectively.
Party Tokyo was named Independent Agency of the Year, with Taproot Mumbai and the Monkeys Sydney taking the second and third spots.
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The festival of creativity – Spikes Asia 2012 in Singapore during its first two days showcased key insights on winning and creative ideas in the marketing communications sphere by a host of global and regional experts.
Attended by nearly 1,800 creative industry professionals and students from 27 countries including nearly 20 from Sri Lanka, the three three-day Spikes Asia at Singapore’s Suntec International Convention and Exhibition Centre is aimed at providing opportunities for learning, networking and celebration as well as the chance to view Asia Pacific’s creative excellence in advertising and communications.
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