WPP thumps forecasts with strong Q1 organic growth

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,348 views  |  

REUTERS: WPP, the world’s largest advertising group, reported a much better than expected 7% rise in first quarter like-for-like revenue growth and said it had seen a surge in new client wins due to changes in the industry. Martin Sorrell’s group, which shocked the market in February when it lowered its 2014 profit guidance due to fierce competition, said it had enjoyed strong trading in North America and Britain and from its advertising and digital media divisions. Profits, revenue margin and gross margin were all above budget, it said, and it reiterated its margin targets for the full-year. The bullish trading update follows similarly upbeat statements from rivals Publicis and Omnicom,... 


Asia Pacific Effie 2014: Lowe Lintas India bags 4 awards

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,696 views  |  

Lowe Lintas from India has bagged two Gold, one Silver and one Bronze awards at the Apac Effie 2014 competition, winners of which were announced at a ceremony in Singapore on 3 April. Both the agency’s two Golds were for work on client HUL. While the entry ‘100 per cent seeded natural’ bagged Gold in the Media Innovation category, ‘Help a child reach five’ for Lifebuoy shone bright in the GoodWorks category. ‘Honey Bunny’ for Idea Cellular won the agency Silver in the IT/Telco category. The same entry bagged Bronze in the Media Innovation competition. According to organisers, Lowe Lintas Mumbai followed closely behind ‘Agency of the Year’ Colenso BBDO/Proximity New Zealand on... 


HNB Assurance shines at Asia conference on social media

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,571 views  |  

HNB Assurance was the only insurance company from Sri Lanka that was represented as a panel member for the renowned Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance, organised by Asia Insurance Review. The conference was held in Singapore and had over 75 participants from 12 countries attending the discussion. The Asia Insurance Review was launched to meet the information needs of insurance practitioners in Asia in particular and the rest of the world in general. It quickly became the premier and comprehensive professional regional magazine and also moved on to  organising  the Asia Insurance Industry Award ceremonies, and insurance-related conferences to... 


Omnicom, Publicis in standoff ahead of $ 35 b merger

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  1 Comment  |  778 views  |  

A merger of Omnicom Group Inc, the No. 1 US advertising company, and French rival Publicis Groupe SA has hit a roadblock following disagreements over terms of the deal, the Wall Street Journal reported Friday, citing people with knowledge of the situation. Last July, both companies announced the proposed $ 35 billion merger that would overtake WPP PLC as the world’s largest advertising company. The companies have essentially not agreed on who will be the legal acquirer, which is delaying crucial paperwork with the US Securities and Exchange Commission, according to the report. Despite both companies owning 50% of the new entity, technically one has to acquire the other for accounting reasons. Omnicom... 


Top brands sponsor Corporate Athletism

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  Leave a Comment  |  562 views  |  

Four international athletes to conduct the program 87% senior managers have health issues in SL Top business professional to share insights The much demanded Corporate Athletism 2014 edition staged by Rotary Alumni and Entertrainers will be sponsored by top brands Flora Magazine, Adidas and Asiri Surgical. In line with the demand for the program The Rotary Foundation Alumni together with the professional fitness training outfit Entertrainers has put together a one-day training at Waters Edge on 3 May. The one-day program will feature Graham Brownlie who hails from Scotland and will share ‘How Fitness Objectives can be designed’ then followed by two fitness workouts by Colombian professional... 


Leo Burnett welcomes Raj Deepak Das as CCO, Leo Burnett India

Published : 12:00 am  April 28, 2014  |  Category: Marketing  |  Leave a Comment  |  2,560 views  |  

Leo Burnett Group India Chief Executive Officer (CEO) Saurabh Varma announced the appointment of Raj Deepak Das as the Chief Creative Officer (CCO), Leo Burnett India. In his new role as CCO for the India operations across Mumbai, New Delhi, Bangalore and Chennai Raj will be based in Mumbai and will work closely with Varma. Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, who was personally involved in the recruitment process that spanned several continents, said that Raj, with his proven track record behind world-class, award-winning work for global brands including P&G, Pepsi, Visa, Pizza Hut and Tesco among others is a new breed of creative, modern-day leader, a holistic thinker... 


Marketing in changing times

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  733 views  |  

Global brand trends and their implications are reviewed through Brand Finance’s annual release of its global and local brand rankings for 2014 By Ruchi Gunewardene We live in a rapidly changing world These are days of tumultuous change. The unrestrainable growth of the media, the internet and smart mobile telecommunications has compressed our world into a progressively smaller village. On top of that there is rapid technological innovations providing us with greater convenience (driverless cars which can be expected by 2020!) better healthcare (3D printing of organs) and unimaginable experiences (space travel – coming soon). Most Sri Lankan teenagers will have a phone in his or her hand when... 


SLIM launches world class MBA program in Kandy

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  609 views  |  

The Sri Lanka Institute of Marketing (SLIM) announced the launch of the SLIM BUCKS MBA in Kandy last week, presenting Kandyans the opportunity to follow an internationally recognised MBA program from their hometown. This prestigious launch event was graced by Tikiri Kobbekaduwa, Governor of Central Province as the Chief Guest while dignitaries from SLIM and Buckinghamshire New University namely, SLIM President Kalana Rathnayaka, Vice President Dhanesh R. Jayathilaka, Vice President Ruwan Liyanagamage SLIM, Executive Committee Member Pradeep Edward and SEA – Bucks New University Head of Business Development Ajitha Wanasinghe attended the event. Professionals above 23 years of age, executives... 


PremierPR new website more accessible to customers

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  3,814 views  |  

Public relations company PremierPR, recently revamped its website www.premierprsrilanka.com to provide a better service to its customers in Sri Lanka as well as overseas. The newly designed website is easy to navigate making it convenient for existing customers as well as potential customers to obtain information about the company and the services it provides. The new website has been designed to be reader/viewer friendly which makes browsing the website faster. PremierPR was launched over 10 years ago, and since then it has been providing cutting edge PR solutions for its clientele from local blue-chip companies and multi-national corporations in diverse industries such as FMCG, software and... 


7th consecutive win for Coca-Cola as SLIM Nielsen’s Youth Beverages Brand of the Year

Published : 11:29 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  2,166 views  |  

Coca-Cola won the Youth Beverage Brand of the Year Award for the seventh consecutive year at the prestigious SLIM Nielsen People’s Choice Awards 2014. Immediate Past Project Chair and Project Secretary of the SLIM Nielsen People’s Choice Awards Upul Adikari presented the award to Coca-Cola. The delicious and refreshing taste of Coca-Cola has connected with Sri Lankans for more than 58 years, and today Coca-Cola has become synonymous with happiness and optimism. Globally, Coca-Cola reaches more than 1.8 billion people across the world each day, providing the brand with the opportunity to be a small part of people’s everyday moments of sharing happiness. Through sports, music, festivals or... 


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