Plans to elevate SLIM for international recognition

Published : 12:00 am  June 18, 2014  |  Category: Marketing  |  Leave a Comment  |  340 views  |  

Kalana Rathnayaka recently became the 36th President of SLIM. He joined the Institute 10 years ago and he has been the first student of the first batch of four courses offered by SLIM. Born in Kadugannawa and educated at Kingswood College Kandy, he chose Biology for his higher studies, before settling on a career in marketing. Following are excerpts of an interview: Q: What made you choose marketing as a career? A: In my opinion there is no profession which offers the degree of self-satisfaction offered by marketing. It requires a lot of effort, dedication and hard work, but the benefits and experience you gain in return are invaluable. In a professional sense, your earning capacity in this field... 


Cannes Lions International Festival packed with excitement

Published : 12:00 am  June 18, 2014  |  Category: Marketing  |  Leave a Comment  |  3,461 views  |  

By Murtaza Tajhboy of Leo Burnett Solutions Inc from the 61st Cannes Lions International Festival of Creativity 2013 The third day at the Cannes Lions International Festival of Creativity was jam-packed with excitement and delight. After the events we attended over the last few days, I was up on my toes and ready for the day to start even before my alarm rang. When the group met for breakfast this morning, we planned what speakers and workshops we’d attend for the next five days, since there was no way for us to see them all. We also found out yesterday that our ‘Mosquito Repellent Newspaper’ campaign has been shortlisted in the Use of Integrated Media – Media Lions category. Out of a... 


Social media will continue to grow in Sri Lanka: Poll

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  389 views  |  

TNS Lanka’s latest nationwide poll for leading business magazine LMD reveals that “an overwhelming majority (98%) of the people believe that social media will continue to grow into the future”. However, the magazine notes that “they seem less convinced about the true merits of social media, with only 35% of respondents stating that the positives outweigh the negatives”. The people are particularly vocal about there being far too much hate speech on social media platforms – over 80% of respondents hold this view, claiming that such viral vitriol has led to deaths, murders and suicides, a spokesperson for LMD says. “There is a feeling too that that websites should be limited to individual... 


Global advertising to expand this year helped by World Cup

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  338 views  |  

PARIS (Reuters): The global advertising market is set to grow 5.4% this year to reach $524 billion helped by a boost in television ads during the soccer World Cup, according to media buyer Zenith Optimedia. The Publicis-owned forecasting unit shaved 0.1% off an earlier prediction for the year after political tumult in Ukraine damaged the local economy. The world’s largest advertising groups such as Martin Sorrell’s WPP, second-place Omnicom and third-placed Publicis often post growth rates correlated with global gross domestic product. They are set to benefit this year as the United States – the largest ad market followed by Japan and China – is expected to grow steadily. Zenith said... 


Cannes Lions International Festival kicks off

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  437 views  |  

Report of Day One and Two by Sithum Walter, Leo Burnett Solutions Inc, from the 61st Cannes Lions International Festival of Creativity 2014 Our first day at the Cannes Lions International Festival of Creativity, the world’s largest advertising festival, exceeded all expectations. The Leo Burnett team from Sri Lanka includes Ranil, Marsh, Matt, Shayani and I.  Our team left to Cannes on Friday night, with the biggest delegation to ever attend the festival from Sri Lanka. Nine Young Lions representing the country, including Shayani and I are competing in the Film, Design & Print Young Lions categories, the Young Marketers competition and at the Roger Hatchuel Academy. We also have the most... 


Advertising industry picks Young Lions contenders

Published : 12:00 am  June 17, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  2,414 views  |  

Nine young outstanding marketing communications professionals from Sri Lanka’s advertising and marketing fraternity have been selected to represent Sri Lanka at the annual Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France this month. The local competition to select the contenders was organised by Metal Factor the Sri Lankan representative of the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), the Association Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing. The Sri Lankan Young Lions will compete against teams from around the world at the Young Lions Competitions in... 


US rules for POM against Coke in labelling dispute

Published : 12:00 am  June 16, 2014  |  Category: Marketing  |  Leave a Comment  |  321 views  |  

Reuters: The US Supreme Court ruled on Thursday that drink producer POM Wonderful LLC can sue over allegations that Coca-Cola Co has misled consumers over its marketing of Minute Maid pomegranate blueberry juice. The court ruled in favour of POM on an 8-0 vote, with Justice Stephen Breyer recused. POM had filed a lawsuit against Coca-Cola saying it had misled customers by selling a pomegranate blueberry juice even though it had 0.5% of the two juices. POM, which makes a drink that is 100% pomegranate, said the label would hurt sales for its own product. Although the case pitted two businesses against each other, POM hailed the ruling as a victory for consumers. “We believe that when people... 


Ministry of Crab partners with zMessenger to enhance customer experience

Published : 12:00 am  June 16, 2014  |  Category: Marketing  |  Leave a Comment  |  4,206 views  |  

zMessenger Ltd., an award winning integrated mobile media company, recently created a mobile-based communication platform for one of  Colombo’s most sought after restaurants – Ministry of Crab (MOC), enabling it to adopt an effective communication platform with its customers via SMS. The Ministry of Crab is Sri Lanka’s first restaurant dedicated to serving export quality lagoon crabs. It is the brainchild of celebrated chef and restaurateur Dharshan Munidasa, partnering with Sri Lankan Cricketing Legends Mahela Jayawardane and Kumar Sangakkara. The Ministry of Crab commenced operations on 12 December 2011 and is housed in the renovated 400-year-old Dutch Hospital, where it has proved to... 


Leo Burnett forecasts 2014 Cannes Lion winners in 27th Cannes Predictions

Published : 12:00 am  June 16, 2014  |  Category: Marketing  |  Leave a Comment  |  492 views  |  

Highly anticipated predictions feature 25 contenders from 10 countries and global trends impacting the industry Leo Burnett Worldwide last week revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event of the year. With more than 84% accuracy, the agency’s predictions have an unparalleled track record, year over year, recognising Cannes contenders most likely to win a coveted Lion. Leo Burnett Worldwide’s Chief Creative Officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels. “We... 


Mindshare wins Silver at GoaFest 2014

Published : 12:00 am  June 13, 2014  |  Category: Marketing  |  Leave a Comment  |  427 views  |  

With Sunlight ‘It’s Raining Roses’ campaign Adding another victory to its list of accolades, Mindshare Sri Lanka won Silver at the GoaFest 2014 advertising festival for its innovative ‘Shower of Roses’ campaign for Unilever Sri Lanka’s Sunlight brand. The advertising festival, organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club, was held from 29 to 31 May at the Grand Hyatt, Goa and brought together over 3,000 media and advertising professionals from all over South Asia. Mindshare Sri Lanka, a GroupM agency, won Silver in the ‘Best Integrated Campaign for the Rest of Asia’ category within the Media Abby awards segment, coming second only... 


Page 19 of 113« First...10...1718192021...304050...Last »