Top SLIM officials visit CIM UK

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  829 views  |  

A high-level delegation of Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, visited the Charted Institute of Marketing in Moor Hall in Berkshire, UK recently. The delegation, which included SLIM President Gamika De Silva and SLIM Vice President – Education Dhanesh R. Jayathilaka, discussed improvements that could be made to the CIM syllabus to better suit the Sri Lankan environment. The SLIM representatives shared their insights into the nature of the local market with CIM officials and highlighted its main differences from the UK market. The improvements necessary in the course content to practically prepare Sri Lankan marketers to meet the challenges... 


Sarva Integrated wins 2 awards at Sumathi Tele Awards 2013

Published : 12:21 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  848 views  |  

Sarva Integrated, who won the gold at last year’s Sumathi Tele Awards for local telecom giant Lanka Bell, has once again been recognised for its outstanding work by being awarded a Silver Award for Lanka Bell ‘Kos Gaha’ and a Merit Award for Commercial Credit ‘Jeewithe Raththarang’ at the Sumathi Tele Awards 2013 held recently. Both the Lanka Bell and the Commercial Credit commercials have proven to be exceptional successes, with a high memorability and brand recall, among the general public due to their effective usage of local understanding and insights which have been brought to life in a very touching and emotional manner. It is also important to note the Commercial Credit Jeewithe... 


Expo Freight receives award for Export Brand of the year at SLIM Brand Excellence Awards 2013

Published : 12:19 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  933 views  |  

Colombo. 5th November, 2013. Expo Freight (EFL) honoured at the glittering SLIM Brand Excellence Awards 2013 when it won Bronze for Export Brand of the Year. Expolanka Freight (EFL) a leader among his peers and is known for his Out-of-the-Box thinking commands a global footprint today with a 1200+ staff strength across 17 countries and 45 cities and a strong presence in the Indian sub continent. EFL is a prominent IATA agent in Sri Lanka, India, Bangladesh and Pakistan and has representation in Asia, Africa, the Middle East and the USA. Its tailor-made flexible solutions, strategic reach and reliability coupled with its multi-modal transportation and logistics with ocean and air transportation... 


CIM Sri Lanka Region completes first Talking Point Forum for 2013

Published : 12:18 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  788 views  |  

The CIM Talking Point Forum on ‘Employer Branding’ organised by The Chartered Institute of Marketing (CIM) Sri Lanka Region took place recently at the Cinnamon Grand Hotel, Colombo with over 70 participants. The speaker for the event was Sunil Dissanayake, a renowned veteran with 38 years of senior management experience. He is the Sector Head for Group Human Resources, Corporate Communications/Sustainability and Group Security of the Hayleys Group. CIM Sri Lanka Region Chairperson Nadi Dharmasiri graced the occasion. The forum concluded successfully followed by an evening of networking and fellowship. The Chartered Institute of Marketing is the largest community of professional marketers... 


Crisis management: Fonterra fronts up to address failings

Published : 12:17 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  5,382 views  |  

Fairfax NZ News: Fonterra’s new Communications Chief Kerry Underhill had been in the job nine hours when the international PR veteran got a call to say a lab mouse had died. Then his world went mad. Within hours Fonterra announced a potential botulism contamination threat in one of its ingredient products and was overnight catapulted into an international storm. That was in the first week of August. Three months on with the threat proved by overseas testing to be a false alarm, Blenheim-born Underhill says the crazy work days continue as New Zealand’s biggest company and the world’s leading dairy exporter treads water against an incoming tide of scrutiny over its substandard handling of... 


Tesco to scan UK shoppers for targeted advertising

Published : 12:14 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  561 views  |  

Reuters: Tesco, the world’s third largest retailer, is to install hi-tech screens at its petrol forecourt stores in Britain that scan queuing shoppers so the firm can tailor advertising to them. A deal with Amscreen, owned by entrepreneur and television personality Alan Sugar, will see the ‘OptimEyes’ system rolled out to 450 Tesco petrol forecourts in Britain. Tesco, which pioneered the tracking of customer behaviour with its Clubcard loyalty card two decades ago, said cameras built into the screens estimate whether a person is male or female and to which one of three age groups they belong. Relevant adverts are then broadcast to screens in the checkout area based on these factors. “The... 


Sunquick grabs two prestigious SLIM Brand Excellence Awards

Published : 12:03 am  November 5, 2013  |  Category: Marketing  |  Leave a Comment  |  927 views  |  

Sri Lanka’s fruit juice category market leader, Sunquick, a success story in Sri Lanka, has been recognised and awarded two prestigious SLIM Brand Excellence Awards for the categories of International Brand of the Year and B2B brand of the year at the SLIM Brand Excellence Awards 2013. Expressing his satisfaction at the brand’s performance, C.W. Mackie PLC Executive Director Mangala Perera said, “Our excellent volume and value growth really indicate the market acceptance of the brand and the loyalty of the masses towards Sunquick brand.” Sunquick is distributed island-wide by Scan Products Division of C.W. Mackie PLC. Sri Lanka witnessed a strong upsurge in tourism after the end of the... 


Mediafactory defies convention to achieve a winning formula

Published : 12:01 am  November 5, 2013  |  Category: Marketing  |  Leave a Comment  |  651 views  |  

 Their magnetic power posed a serious challenge to their directors When these men and women move places, the heavy weights in the corporate world seem to move with them, to be guided and shielded by their expertise and collectively they form a lethal and formidable team. From modest beginnings nearly ten years ago, a single minded vision, combined with the potent mix of unshakable commitment, sheer grit and toil, the Mediafactory Group has trodden thus far unexplored territory in Sri Lanka. The leadership of the group, joint Directors, Prashanth Supramaniam and Kapila Vidanagamage, defy convention and thrive on questioning existing practices. Looking back at a decade in the business, the vision... 


SLIM President visits Effie

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  626 views  |  

The Sri Lanka Institute of Marketing (SLIM), the National body for marketing in Sri Lanka is the franchisee of the world renowned Effie Awards which now has 42 franchisees worldwide in six regions. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognise the most effective advertising efforts in the United States each year, Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communication. Effie worldwide conducted their partner review meeting on 17 September 2013 in Brussels,... 


Leo Burnett announces new leadership for India operations

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  767 views  |  

Leo Burnett Worldwide Chairman and CEO Tom Bernardin announced the new leadership of the India operations yesterday. Chairman and CEO of India Subcontinent Arvind Sharma will be leaving the agency to pursue other business interests outside of the industry following a long and successful stint of 30 years. Saurabh Varma, currently Regional Chief Strategy Officer of Leo Burnett Asia Pacific has been named to the position of CEO Leo Burnett Group India. The appointment is effective as of 1 November 2013. In his new role as CEO for the India operations across Mumbai, New Delhi and Bangalore, Varma will report directly to Leo Burnett Asia Pacific President Jarek Ziebinski. Director on the Board of... 


Page 19 of 100« First...10...1718192021...304050...Last »