Optima’s initial annual report season sparkles

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  858 views  |  

Following a busy four months which coincided with the initial annual report season, Optima Designs Ltd. is pleased to have seen through the period on a high, by providing high quality annual reports to a diverse group of clients. Beginning operations in December of last year, Optima has already gained momentum in the highly-competitive industry of annual report design and publishing. The season for 2013/14 saw it complete innovative designs and concepts for the likes of NDB Capital, Talawakale Plantations, Janashakthi Insurance, PLC Insurance and Colombo Dockyard. Creating ideas for such diverse industries has been fun as well as hard work and Director/CEO Anjum Cader has taken the challenge... 


Discover the World Marketing unveils new corporate identity

Published : 12:29 am  March 20, 2014  |  Category: Marketing  |  Leave a Comment  |  2,609 views  |  

Discover the World Marketing, a leader in global travel distribution, has unveiled a new corporate image, changing its logo and name to Discover the World. “We changed our corporate identity to fit today’s business environment, which reflects our modern and progressive approach to representation and conveys who we truly are,” said Jenny Adams, CEO of Discover the World. “The international nature and culture of our global network is represented in the ‘spirit’ rings in our new logo. The overlapping rings demonstrate Discover’s depth and unity of its global network and travel expertise delivered with real local market individualism and flair. The different colors of the spirit rings... 


Lowe LDB wins ‘Advertisement of the Year’ for Dialog IDD ‘Double Double’ commercial

Published : 12:29 am  March 20, 2014  |  Category: Marketing  |  Leave a Comment  |  1,701 views  |  

Lowe LDB received the coveted ‘Advertisement of the Year’ award at the eighth annual Sri Lanka Institute of Marketing (SLIM) – Nielsen People’s Awards for its Dialog IDD ‘Double Double’ Commercial. The award follows closely on the heels of Lowe LDB’s stellar performance at the Effies, the pre-eminent awards for effectiveness in marketing communications, where it reigned as the single most awarded agency of the night. “Based on island-wide surveys conducted by the Nielsen Company, SLIM-Nielsen People’s Awards are a true measure of consumer sentiments in the island. And it’s an honour to take home the ‘Advertisement of the Year’ award for our work for Dialog, one of... 


Leo Burnett wins Gold and Lotus Root Award at ADFEST 2014

Published : 12:00 am  March 19, 2014  |  Category: Marketing  |  Leave a Comment  |  1,553 views  |  

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide once again brought recognition to the Sri Lankan marketing communications industry from ADFEST 2014, Asia Pacific’s premier advertising festival and awards show. The agency walked away with glowing honours, bringing home its first Gold Lotus Award in the Promo: Best use of Print/Conventional Outdoor category. The agency also won its first Lotus Root Award for the Unity Paper and was also a finalist in the Lotus Root and Design Lotus: Typography categories. The Leo Burnett Sri Lanka team saw itself shine and triumph at ADFEST 2014 amongst the 1,095 delegates from 53 cities that attended... 


Martin Sorrell on how the web shaped WPP

Published : 6:19 am  March 14, 2014  |  Category: Marketing  |  Leave a Comment  |  1,723 views  |  

Google and Amazon are partners and clients, as well as threats, says the WPP chief in an article to mark 25 years of WWW (strap) When we started WPP in 1985, the web was still a gleam in Tim Berners-Lee’s eye, and as recently as a dozen years ago our digital turnover was little more than a rounding error. Today the revenues we earn from the web-related aspects of our business are more than a third of the total – that’s more than $6bn out of $18bn per annum. While it is certainly true that we did not see a lot of this coming, it is also true that we made the web a key plank of our strategy (along with new markets, data investment management and horizontality). Our approach was often reduced... 


JWT to represent Sri Lanka at Cannes International

Published : 6:19 am  March 14, 2014  |  Category: Marketing  |  Leave a Comment  |  930 views  |  

Dinesh Maheswaran & Amanda Aluvihare of JWT, the proud winners of Sri Lanka’s Young Lions Film category will be flying to France this summer to represent Sri Lanka at the prestigious Cannes International Young Lions Competition 2014. In addition, JWT’s Arshad Ahamed & Riyal Riffai and Gihan Rodrigo & Heshan Perera secured the second and third positions respectively, with their submissions spotlighting the strength that lies within the Agency in the area of Film. Vice President & CCO-JWT, Chandini Rajaratnam, commenting about the achievement said “We are extremely proud of our teams that took part in the competition. This time it’s special due to a few reasons. One is that... 


Munchee wins dual honours at Students Brand Award Ceremony 2013

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  878 views  |  

Munchee succeeded in securing the Student Brand of the Year, the highest evaluation award amongst students conferred at the D.S. Students Brand Award Ceremony 2013 organised by the D.S. Senanayake College Commerce Society in celebration of the College’s Commerce Day. Twenty four reputed Sri Lankan brands from multiple categories were chosen by the students. Munchee received the highest recognition among the student community with being selected the Brand of the Year. In addition, Munchee also secured the Student Food Brand of the Year award. Held recently, the Brand Ceremony 2013 was held at the Bandaranaike Memorial International Conference Hall (BMICH). The Chief Guest on the occasion was... 


New ICC framework clarifies do’s and don’ts for responsible marketing of alcohol

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  571 views  |  

A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol. By clarifying how existing global principles should be applied in practice, the ICC Framework for Responsible Marketing Communications of Alcohol (The Framework) offers companies and self-regulatory bodies a guide for bolstering responsible practice across markets. It will also serve as the basis for developing self-regulatory rules for marketing alcohol where these do not exist. The Framework was developed by the body of global experts responsible for developing and updating the Consolidated ICC Code of Advertising and Marketing Communications... 


CIM Sri Lanka Region partners with Sarva Integrated

Published : 12:00 am  March 13, 2014  |  Category: Marketing  |  Leave a Comment  |  1,818 views  |  

A Memorandum of Understanding (MOU) was signed between The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) and Sarva Integrated Ltd. (Sarva) at the CIM Region office in Colombo. CIMSLR Chairperson Nadi Dharmasiri and Sarva Managing Director Chrishantha Jayasinghe were in attendance representing the two organisations. Sarva Integrated was the creative partner for the CIM Annual Conference and over the past years Sarva had partnered with CIM as the Communications Partner for numerous flagship events on the CIMSLR’s annual calendar. Their creativity and excellent client servicing over the past paved the way for this partnership.  Dharmasiri said: “Throughout the years Sarva had partnered... 


Artbox Advertising celebrates two decades of success

Published : 12:01 am  March 10, 2014  |  Category: Marketing  |  Leave a Comment  |  1,777 views  |  

The Artbox Advertising company, which started with humble beginnings 20 years back in 1993 and was then known as ‘Impressions Advertising,’ at that time was located in Dehiwala. After it started to grow, it was renamed ‘Artbox’ in 1997 after four years of operation. Managing Director Ameer Ahamed instilled a culture that innovated and created visions in advertising and that proved to be a hit with the clients as the company moved on with a service of 20 years. Artbox Advertising Ltd. is currently located at 30, Amarasekera Mawatha, Colombo 5, and has many successful achievements under its belt; in press or electronic media, event management or outdoor advertising and exceptional hoardings,... 


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