GroupM’s Mindshare crowned South Asia Media Agency of the Year

Published : 1:27 am  December 23, 2013  |  Category: Marketing  |  Leave a Comment  |  817 views  |  

Mindshare topped a list of prestigious of media agencies vying for Campaign India magazine’s ‘South Asia Agency of the Year’ title. Contributing to the regional win, Mindshare Sri Lanka took the Bronze award in the Rest of South Asia category while Mindshare Bangladesh bagged the Silver and Mindshare India won the Gold in the India Media Agency of the Year category. The winners were announced before a gathering of industry representatives at the Four Seasons, Mumbai. It was a cross-continental win for the GroupM agency with the South East Asia Media Agency of the Year title also being awarded to Mindshare. Mindshare Malaysia and Vietnam took Gold while Thailand and Hong Kong took Silver... 


The Brand Finance Nation Brands analysis

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  1,423 views  |  

How a holistic approach beyond tourism is required to build a strong nation brand Sri Lanka’s value growth is the second highest, amongst 100 countries Sri Lanka is the highest gainer on tourism amongst them all The Brand Finance Nation Brands analysis provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image has on stakeholders and investors. The analysis combines a wide range of economic, demographic, and political factors, and is based on in-depth research by Brand Finance’s global network of offices. Each nation brand has been accorded a brand rating: a benchmarking study of the strength, risk... 


CIM calls on marketers to help shape its future

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  1,187 views  |  

CIM chief executive, Anne Godfrey, has called on marketing professionals across the globe to contribute to the latest stage of the professional body’s largest research program in its 102 year history. “Over the last 18 months we have been focused on ensuring that CIM becomes a professional body fit for the 21st century. As part of this work the team has launched an expansive research program which has gathered the views of marketers, their employers and other business professionals. We explored a range of issues designed to help us better understand our markets… the needs, attitudes and expectations of marketers, the pressures facing teams and organisations and the priorities for change... 


SLIM recognised at National Business Excellence Awards again

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  462 views  |  

The Sri Lanka Institute of Marketing (SLIM), the National body for Marketing in Sri Lanka, won an award at the prestigious National Business Excellence Awards 2013 (NBEA), making it the third consecutive year that SLIM was recognised at the NBEA for outstanding performance. The institute received the Silver Award at the event held recently at Hilton Hotel Colombo. The award is based on excellence in the areas of financial management, knowledge integration, technological investment, capacity building, performance management and corporate social responsibility. SLIM President Gamika De Silva noted the importance of the role played by the council in the consistent outstanding performance of the... 


JWT wins ‘South Asia Agency of the Year 2013’ award

Published : 12:00 am  December 18, 2013  |  Category: Marketing  |  Leave a Comment  |  440 views  |  

JWT won the prestigious Campaign ‘South Asia Creative Agency of the Year 2013’ award by outperforming every other agency network across India, Sri Lanka, Pakistan, Nepal, Bhutan and Bangladesh in the south Asian region. Additionally, JWT Group Sri Lanka won the silver for ‘Rest of South Asia Creative Agency of the Year 2013’ award. The coveted Campaign Awards were held in China, Singapore and India during the week of 9 December 2013. These awards have recognised inspired leadership, management excellence, outstanding business performance and breakthrough creativity in Asia for 20 years. Commenting on the achievement, JWT Group Sri Lanka President Himanshu Saxena said: “JWT is entering... 


GroupM Sri Lanka hosts South Asia workshop

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  1,044 views  |  

Forty-nine aspirers from GroupM Bangladesh, Pakistan and Sri Lanka gathered at the agency’s local premises recently to participate in a South Asia Training (SAT) program. As a leading operator in a knowledge intensive market, the multinational has in place its own talent development network for the Asia Pacific region. Aspire is a network driven by GroupM’s own specialists to deliver best practice learning interventions for over 6,000 colleagues across its agencies Mindshare, Maxus, MEC, MediaCom and Motivator. While Aspire comprises four dedicated trainers, its value is compounded by over 500 past and present training leaders and trained subject matter experts from within the GroupM ranks.... 


Does your future CEO come from marketing?

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  752 views  |  

Traditionally, the CEO has come from just about any place, but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot. Organisations focused on innovation might look to a CTO type. Those focused on market share fished in their sales pool for their next big tuna. But rare was the organisation that focused on the dynamic relationship between company and customer. Is it time for a marketing CEO? There are strong indicators that the role of the CMO and the marketer is shifting today. Where marketing was once seen as an art form, new technologies and advancements have allowed markers to be more fact based than ever before. Where marketing... 


Edelman wins 2013 Global PR Agency of the Year honours: The Holmes Report

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  624 views  |  

The Holmes Report has named Edelman as its Global Agency of the Year for 2013. The finalists included Fleishman Hillard, Golin Harris, Ketchum, MSL Group and Weber Shandwick. In selecting a Global Agency of the Year The Holmes Report, stated, “We look for both strong overall performance — with growth of 12% during its fiscal year, Edelman clearly outperformed its peers — and great consistency across various regions. In Edelman’s case, it is difficult to pinpoint a weakness: in recent years, it has been our Agency of the Year in North America, EMEA and Asia-Pacific, and its strength in the developed world is matched by its growth in emerging markets: it was our Middle East Consultancy... 


Effie Awards announces two new speciality categories

Published : 12:00 am  December 12, 2013  |  Category: Marketing  |  Leave a Comment  |  669 views  |  

By Sarah Hannan The Sri Lanka Institute of Marketing (SLIM) will host its sixth consecutive ‘Effie Awards’ next year. At a media briefing held end November at the Hilton Colombo Residencies, SLIM called for award nominations by organisations and announced its event partners the deadlines for submissions. SLIM gained rights to hold the first-ever Effie Awards in 2008 and considers it a significant achievement. The awards is the only global accolade in Sri Lanka that recognises achievement in meeting and exceeding marketing communications objectives which leads to effective communications. Since its inception in 1968 by the American Marketing Association (AMA), the Effie is considered as a... 


Mobiles to drive faster global advertising growth: Publicis unit

Published : 12:00 am  December 10, 2013  |  Category: Marketing  |  Leave a Comment  |  492 views  |  

REUTERS: Growth in global advertising spending will accelerate to 5.8% a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery, a market research group forecast on Monday. ZenithOptimedia said spending on advertising was expected to rise by 3.6% this year, an upward revision from its September forecast of 3.5%. Advertising spending will then increase by 5.3% in 2014 and by 5.8% in 2015 and 2016, said Zenith, the forecasting unit of Publicis Groupe, the world’s third-biggest advertising company by sales. Zenith compiled its Advertising Expenditure Forecasts by aggregating data from leading media owners and advertising agencies in 80 countries. “Mobile... 


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