HitAd’s Sarathchandra adjudged Best Sales Executive at SLIM-NASCO Awards

Published : 12:20 am  August 4, 2014  |  Category: Marketing  |  Leave a Comment  |  558 views  |  

Sri Lanka Institute of marketing (SLIM) recently held the National Sales Congress (NASCO), the only national level event that recognises and celebrates the Sales Force of the country. At the SLIM-NASCO gala of 2014, Chamod Shehan Sarathchandra, a valuable member of the Sunday Times – HitAd team, won the award for the category of sales executive – media. Spearheaded by Samantha Weeraratne, Sunday Times – HitAd was introduced to the public in 2004. Since its inception, the tabloid has revitalised the Sri Lankan market and become the forerunner in advertising, accepted island wide as the premier advertising magazine. Initially printed with only four broadsheet pages, the magazine now approaches... 


Omnicom’s revenue rises as clients spend more

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  4,045 views  |  

Reuters:  Omnicom Group Inc, the largest U.S. advertising company, reported better-than-expected quarterly revenue and profit as ad spending rose, particularly in the United States. U.S. ad spending has been gaining momentum as consumer goods companies try to encourage reluctant consumers, suffering from stagnant wages, to crack open their wallets. The growing popularity of private label brands has also pushed national brand owners such as Kraft Foods Group Inc to increase marketing budgets. Global ad spending rose nearly 6% to $545.4 billion in 2014 and is expected to reach $662.7 billion by 2018, according to statistics website Statista. There had been concerns that Omnicom’s second-quarter... 


World-leading design specialist to help Lankan firms unlock annual report potential

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  757 views  |  

Companies are often willing to commit substantial resources including top management time on annual reports. They know that these reports are important tools of corporate communications, serving many purposes besides that of financial disclosure. Unfortunately, says Alisa Zamir, a Professor at the Graduate School of Communications Design of the prestigious Pratt Institute in New York, very few know how to make sure these resources are well spent – how to ensure that their reports are doing the job they’re supposed to. Prof. Zamir is a world-leading designer specialising in corporate communications, with a particular interest in annual report design. For more than ten years, she has been on... 


Ceylinco Life’s Gayan de Silva adjudged ‘Best Front Liner’ at NASCO Awards

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  926 views  |  

Gayan de Silva, a Financial Advisor attached to the Borella branch of Ceylinco Life, has been adjudged the Best Front Liner overall at the 2014 National Sales Congress (NASCO) Awards of the Sri Lanka Institute of Marketing (SLIM) and received the Gold Award for the Best Front Liner in the Insurance Sector. The rare double was one of the highlights of this year’s edition of the premier event that recognizes sales excellence and rewards and motivates sales professionals to achieve greater heights. Insurance is one of the main sectors from which top notch sales professionals vie for honours at this annual event. The Front Liners and Sales Executives contending for awards are required to sit for... 


SLIM Brand Excellence 2014 attracts record number of entries

Published : 12:00 am  July 30, 2014  |  Category: Marketing  |  Leave a Comment  |  897 views  |  

The keenly-awaited SLIM Brand Excellence Awards has attracted more than 100 applicants this year. This is the 13th successive year that Sri Lanka Institute of Marketing (SLIM) is organising this prestigious event. “The increased number of entries this year is a testimony to how valuable are the awards to brand custodians,” says Project Chairman Roshan Fernando. The numbers have been increasing every year and seen the highest ever this year Expressing his satisfaction at the response, he said that SLIM Brand Excellence is a strong brand in its own right due to the credibility of the judging process and the manner in which it is planned and executed. Over the years SLIM has worked hard to explore... 


HNB Assurance wins four awards at NASCO 2014

Published : 12:00 am  July 28, 2014  |  Category: Marketing  |  Leave a Comment  |  684 views  |  

Most number of awards in the insurance industry HNB Assurance secured Four Main Awards at the National Sales Congress Awards (NASCO) organised by the Sri Lanka Institute of Marketing (SLIM). NASCO 2014, its premier event dedicated to recognise the efforts and performance of sales professionals. It is also the only national event to distinguish and reward Sri Lanka’s sales personnel attached to numerous organisations. HNBA won Silver and Bronze Awards in the following Categories in the Insurance sector. The Silver Award in the Sales Executives and Sales Supervisors Category was awarded to Luminda Angampitiya of Head Office Corporate Sales and W.A. Priyantha of the Ampara Branch was awarded... 


Leo Burnett’s young professionals attend AFAA’s Fast Track Program in Malaysia

Published : 12:00 am  July 28, 2014  |  Category: Marketing  |  Leave a Comment  |  538 views  |  

Four young professionals from a cross section of the disciplines and brands within Leo Burnett Solutions Inc. (LBSI) were chosen to participate in the Fast Track Professional Excellence Program. Fast Track is a program designed to coach young leaders to take up their leadership roles with ease. The program which was conducted over a three-day period in Kuala Lumpur, Malaysia is an annual program conducted by AFAA and is moderated by The Advertising Academy. A total of 28 participants from five countries participated in the program this year. The team from Sri Lanka comprised of Surani Perera, Rinesh Jayaratne, Nilusha Wanasinghe and Rameez Fazal, each representing a different brand and discipline... 


Spikes Asia extends talent and training opportunities with new academies and competitions

Published : 12:00 am  July 28, 2014  |  Category: Marketing  |  Leave a Comment  |  574 views  |  

Spikes Asia, the festival and awards that celebrate creativity in communications across Asia Pacific, has announced that it will build on its existing talent and training initiatives with the addition of new academies and Young Spikes competitions which will take place at this year’s festival. A total of seven academies will run throughout Spikes Asia targeting both those just starting out in their careers and individuals at a more senior level. Returning again for 2014 will be the Young Spikes Marketers Academy sponsored by Dentsu Aegis Network, the Young Spikes Media Academy, the Young Spikes Creative Academy sponsored by Cheil and the Young Spikes Account Executive Academy sponsored by McCann. The... 


Over 100 new marketers to drive Sri Lankan business world

Published : 12:00 am  July 28, 2014  |  Category: Marketing  |  Leave a Comment  |  442 views  |  

The Chartered Institute of Marketing Sri Lanka Region Graduation Ceremony and Membership Investiture 2014 felicitates Sri Lankan prize winners, members and CIM lecturers The Graduation Ceremony and Membership Investiture of The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) concluded successfully recently at The Kingsbury, Colombo. Ninety six marketers who completed their Postgraduate Diploma in Marketing in 2013 graduated at the event, whilst three Best Stage and 20 Sri Lankan Subject Award Winners were also felicitated. T. Thomas and S. De Silva won the Sri Lankan Best stage for the Professional Certificate in Marketing and A. Dalpadado for the Professional Diploma in Marketing. Prof.... 


Forbes sells control of media business to Hong Kong group

Published : 12:00 am  July 23, 2014  |  Category: Marketing  |  Leave a Comment  |  947 views  |  

Reuters: Forbes magazine’s publisher has agreed to sell a majority stake of its media business to a Hong Kong-based group of investors for an undisclosed sum, Forbes Media said on Friday, capping an eight-month hunt for a buyer for the company. The Forbes family, which founded the magazine 97 years ago, is retaining a “significant” interest in the company and remains an active part of management, Forbes Media said in a statement. Steve Forbes will continue to serve as chairman and editor-in-chief. The buyer is a newly formed consortium out of Hong Kong called Integrated Whale Media Investments, led by Integrated Asset Management, an investment company that focuses on the technology, finance... 


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