SLIM President visits Effie

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  618 views  |  

The Sri Lanka Institute of Marketing (SLIM), the National body for marketing in Sri Lanka is the franchisee of the world renowned Effie Awards which now has 42 franchisees worldwide in six regions. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognise the most effective advertising efforts in the United States each year, Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communication. Effie worldwide conducted their partner review meeting on 17 September 2013 in Brussels,... 


Leo Burnett announces new leadership for India operations

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  756 views  |  

Leo Burnett Worldwide Chairman and CEO Tom Bernardin announced the new leadership of the India operations yesterday. Chairman and CEO of India Subcontinent Arvind Sharma will be leaving the agency to pursue other business interests outside of the industry following a long and successful stint of 30 years. Saurabh Varma, currently Regional Chief Strategy Officer of Leo Burnett Asia Pacific has been named to the position of CEO Leo Burnett Group India. The appointment is effective as of 1 November 2013. In his new role as CEO for the India operations across Mumbai, New Delhi and Bangalore, Varma will report directly to Leo Burnett Asia Pacific President Jarek Ziebinski. Director on the Board of... 


SLIM gears for ‘Peoples Awards 2014’

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  813 views  |  

Conducts the country’s largest independent survey in partnership with Nielsen The Sri Lanka Institute of Marketing (SLIM) announced that its hallmark award show the “SLIM-Nielsen Peoples Awards”, which recognises brands and personalities that have made a profound impression on the people of Sri Lanka, will be held for the eighth year at Water’s Edge in February 2014. The awards ceremony is organised in partnership with Nielsen Sri Lanka. The SLIM-Nielsen Peoples Awards, widely known to be one of the most eagerly anticipated marketing events of the year, recognises brands and personalities closest to the hearts of the people of Sri Lanka. The event is the voice and the verdict of the people... 


Nielsen incorporates mobile-device viewing into TV ratings

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  758 views  |  

LOS ANGELES : Nielsen will be sending software kits that will enable clients to incorporate mobile-TV viewing into its ratings in mid-November, the company said on Sunday night. The announcement solidifies the company’s plans to include mobile numbers into its traditional ratings measurement beginning with the 2014-2015 season. “We’ve been working hard to deliver this new (Software Developer Kit) and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic (internet style) ad models,” said Nielsen’s Megan Clarken, executive vice president of Global Product Leader, in a statement. The unified encoding approach for video, which Nielsen... 


Casa Colombo announces new F&B strategy with LT PRO

Published : 12:00 am  October 30, 2013  |  Category: Marketing  |  Leave a Comment  |  728 views  |  

Earlier this week, the management of Casa Colombo signed an agreement with LT Productions to implement a domestic marketing strategy at Casa Colombo, which includes a re-vamp of the hotel’s F&B and restaurants. The move is in accordance with a business strategy developed by the two parties to offer value additions for Sri Lankan residents and corporates patronising the hotel. Casa Colombo CEO and Proprietor Lalin Jinasena issued the following statement: “Casa Colombo set out to be different from its inception, and has maintained its position as the No. 1 Hotel in Colombo on Trip Advisor for over two years. We have achieved this by giving our guests a truly exceptional and memorable experience.... 


Momentus PR and Digital add power to the team

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,287 views  |  

The Mediafactory Group has taken on board two communication specialists, adding power to their team of communication heavyweights, who collectively make a solid impact in Sri Lanka’s media industry. Ruvini Jayasinghe joins the PR arm of Mediafacory Group, Momentus PR, as its Chief Operating Officer.  She counts over 25 years in international corporate communications and journalism, holding key positions like Business Editor of The Sunday Times and Manager Corporate Communications at SriLankan Airlines. Her strength in public relations is her first-hand experience and insight into journalism, in particular the print media. She has worked as a reporter, sub editor, features editor and finally... 


Samsung ranked No. 8 by Interbrand Brand Valuation in Top 10 Global Brands

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,089 views  |  

Samsung Electronics, a global leader in technology, has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation. In the IBV results released on 30 September 2013, Samsung accomplished the third highest growth rate of 20.4% and ranked No. 8 with a brand value of US$ 39.6 billion. The company’s outstanding growth can be attributed to reaching the No.1 position in the smartphone market share globally, continuously strengthening its leadership position in the TV category, and strategically branding itself consistently across other digital product categories. “Moving forward with plans to be a brand that consumers are longing for, we’ve unfolded a number of activities such... 


CIM ‘Talking Point’ on marketing Sri Lanka via CHOGM today

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  971 views  |  

The Chartered Institute of Marketing Sri Lanka Region will host a ‘Talking Point’ Program on ‘CHOGM: An opportunity to Market Sri Lanka?’ on 23 October 2013 from 6 p.m. onwards at the Earls Court, Cinnamon Lakeside, Colombo. Deputy Minister of External Affairs will be the main speaker whilst seven eminent business professionals will share their insights on how CHOGM can help benefit an organisation, brand and business. As a professional institute CIM places great emphasis in bringing together programs that are topical and relevant, targeting the members and the business community. With CHOGM being one of the flagship global business events, CIM Sri Lanka region hosts the upcoming CIM... 


Ogilvy Action Sri Lanka is now Geometry Global

Published : 12:00 am  October 23, 2013  |  Category: Marketing  |  Leave a Comment  |  1,497 views  |  

Launches first ever Word of Mouth (WOM) arm in Sri Lanka: ‘ONE-ON-ONE’ Phoenix Ogilvy Group Sri Lanka announced that Ogilvy Action, the pioneering activation agency in the country, will now be named Geometry Global, following a recent global merger of two key WPP companies – Ogilvy Action and G2. Geometry Global will combine the complementary expertise of the merging global two entities with in-depth local market understanding, to offer creative and effective consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation services to its clientele. Commenting on this merger, Phoenix Ogilvy Group of companies Chairman Irvin Weerackody said, “Ogilvy... 


Ceylon Biscuits sweeps SLIM Brand Excellence Awards 2013

Published : 12:00 am  October 21, 2013  |  Category: Marketing  |  Leave a Comment  |  1,399 views  |  

  Lanka Soy crowned as the ‘next biggest brand’ Prof. Liyanage highlights next big challenge for brand custodians Fantastic brand story; the ‘extra’ that marks the great from good   By Cheranka Mendis Ceylon Biscuits Ltd. dominated the 12th edition of SLIM Brand Excellence Awards with their soya based product brand, Lanka Soy winning the prestigious ‘Brand of the Year’ title amidst much cheer and celebrations. Lanka Soy also bagged the Gold for ‘Product Brand of the Year’, ‘Local Brand of the Year’ and ‘Innovative Brand of the Year’; while CBL’s Samposha won the Silver for ‘Best New Entrant of the Year’, ‘CSR Brand of the Year’ and ‘Local Brand... 


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