Firzan Mulafer returns to lead Publicis SL

Published : 12:00 am  January 30, 2014  |  Category: Marketing  |  Leave a Comment  |  488 views  |  

Firzan Mulafer was appointed as Director Client Services at Publicis Solutions Sri Lanka recently. Publicis Solutions which is represented in Sri Lanka by the Solutions Group believes in creating contagious ideas that change conversations. Publicis Worldwide is a successful European agency network which today spans the globe and is a pioneering member of the Publicis Groupe. Publicis Solutions is the Sri Lanka office of this global network. Firzan returns to Sri Lanka after a two plus year assignment with Arc Worldwide in Bangkok where he held the position of Director Engagement Planning for P&G ASEAN. In Thailand, his main responsibility was in the planning function for P&G beauty and... 

Coke pushes positivity, welcomes 2014 with “Reasons to Believe”

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  779 views  |  

Coca Cola has kicked off 2014 with “Reasons to Believe” global marketing campaign to refresh its customers. The campaign aims to show itself as a brand that “promotes optimism and happiness” and has been created by Ogilvy and Mather, with media planning and buying handled by Mediacom. It features a series of contrasting scenes that show both negative and positive vignettes, aiming to show Coke’s audience that there is “more good than bad in the world”. Coke has partnered with Kindle, Spotify and Xbox to extend the reach of its new campaign, while consumers will be encouraged to “contribute their own reasons to believe” through the brand’s recently relaunched digital platform,... 

EU clears $ 35 b Omnicom, Publicis merger

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  385 views  |  

REUTERS: EU antitrust regulators recently cleared the $ 35 billion merger of US advertising agency Omnicom and French peer Publicis without conditions. The deal creates the world’s biggest advertising agency to compete better with the likes of Google and Facebook in online ad sales. Omnicom now ranks second behind leader WPP, with Publicis in third place. Reuters reported on 17 December that the EU antitrust authority would approve the deal. “The merged entity would be sufficiently constrained by several competitors, including large international advertising groups,” the European Commission said in a statement. “Should the merged entity increase its prices or decrease the quality of its... 

Upali conferred Certified Professional Marketer status

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  Leave a Comment  |  522 views  |  

The Graduation Ceremony of Sri Lanka Institute of Marketing (SLIM) was held recently at Waters Edge Battaramulla.  Here Upali Ranjith, Deputy General Manager (Marketing) of Independent Television Network, receives his Certificate of Certified Professional Marketer (Asia). Ranjith is qualified with a SLIM Post Graduate Diploma in Marketing and has been conferred with the status of Practicing Marketer (SLIM). Present at the event were Dr. W.K. Hirimburegama, Vice Chancellor of University of Colombo, Prof. Derek Godfrey, Deputy Vice Chancellor of Buckinghamshire New University (UK) and Gamike De Silva President – SLIM    Read More →

Shiraz Latiff re-elected as a Trustee to the Board of CIM UK

Published : 12:00 am  January 23, 2014  |  Category: Marketing  |  1 Comment  |  913 views  |  

Shiraz Latiff, Chartered Marketer and a Past Regional Chair of CIM Sri Lanka, was re-elected to represent International Regions on the CIM UK Board of Trustees at the global membership body’s recent election. He joined the CIM Sri Lanka Regional Board in 2000 and held various positions before becoming the Chair in 2007. During his tenure, the region recorded double-digit growth in students and members and was adjudged the Best International Region for two consecutive years. Shiraz was elected a Trustee in 2010 and was instrumental in introducing an international strategy that would empower members to promote CIM in their regions. This initiative formalised a blueprint with three possible operating... 

Businesses admit widespread customer service failings are hitting bottom lines

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  1 Comment  |  741 views  |  

Nearly two thirds of companies worldwide find bottom lines significantly hit by poor service One in four companies have failed to invest in customer service in the past two years A BDO report, written by the Economist Intelligence Unit, released last week, has for the first time unveiled the impact of poor customer service on businesses worldwide. The survey of more than 800 senior business leaders around the world reveals that almost two thirds (59%) of all companies admit that a customer service failing has had a clear, significant impact on financial performance. The survey also revealed: A quarter have lost customers as a result of poor customer service (27%). Service failings have hit... 

Effie 2013: Lowe Lintas is Agency of the Year; HUL Client of the Year

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  Leave a Comment  |  598 views  |  

Ogilvy & Mather bags Grand Effie for Lifebuoy Roti Reminder Lowe Lintas and Partners emerged Agency of the Year at the Effie Awards 2013, winners of which were announced in Mumbai on 17 January 2014. The agency bagged six Gold awards on its way to the title. These were for Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), HUL (Kissan 100% natural seeded). HUL was adjudged Client of the Year. Ogilvy & Mather emerged the agency with the second highest points tally, even as the agency bagged the Grand Effie for its Lifebuoy Roti Reminder, for client HUL. The agency also bagged three Gold Effies – for... 

Visa extends World Cup sponsorship to 2022

Published : 12:01 am  January 21, 2014  |  Category: Marketing  |  Leave a Comment  |  406 views  |  

REUTERS: Credit card company Visa has become the fifth major company to extend its World Cup sponsorship until 2022, FIFA said on Tuesday. Visa, which is also an Olympic sponsor, became a FIFA partner in the run-up to the 2010 World Cup. It replaced rival MasterCard which won a $ 90 million legal settlement from soccer’s ruling body FIFA after claiming it should have been given first refusal on a new deal. Financial terms of the new contract with Visa were not disclosed. It will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. “Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique... 

SLIM creates history with its own definition of “marketing”

Published : 1:30 am  January 10, 2014  |  Category: Marketing  |  2 Comments  |  1,081 views  |  

In keeping with its mission, Sri Lanka Institute of Marketing (SLIM) actively promotes marketing as the driving force, which enhances business and national value. SLIM strives to continuously add value to the marketing fraternity by its activities and undertakings. As the national body for marketing in Sri Lanka, SLIM turned a new page in the history of marketing, by unveiling its very own marketing definition to the marketing fraternity at a press conference held at Hilton Residencies recently. “Marketing is the corporate philosophy and the central business function of an organisation that creates value for its customers and other stakeholders through competitive, profitable and sustainable... 

Six things every CMO should be watching this year

Published : 1:29 am  January 10, 2014  |  Category: Marketing  |  Leave a Comment  |  764 views  |  

By David Armano There’s no shortage of trend pieces or crystal ball-gasing this time of year. The problem is that with all that prediction going on, we often tend to cover too much ground rather than focus on the spaces that matter directly to us. This piece looks specifically at what a senior marketing executive or CMO should be keeping an eye on over the next year. While trends like wearable tech, are very real and accelerating—this specific consumer behaviour may not be relevant to the marketing machine for your particular organisation. In contrast, here are six things every CMO or marketing executive should be watching closely this year. 1. The collaborative economy Also called... 

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