Wednesday 16th April 2014

Lewie Diaz (MBA Wales, UK), a distinguished alumnus of….

Published : 11:06 am  August 6, 2013  |  Category: Marketing  |  Leave a Comment  |  1,102 views  |  

Lewie Diaz (MBA Wales, UK), a distinguished alumnus of IIHE, University of Wales, UK, donated a copy of his recently published book titled ‘Strategic Marketing’ to the IIHE library. This book is written purely based on Sri Lankan case studies. Here, Lewie hands over the book to IIHE Chief Executive Officer bTrevor Mendis.    Read More →


Akzo Nobel Paints win three awards at SLIM NASCO 2013

Published : 12:20 am  August 6, 2013  |  Category: Marketing  |  Leave a Comment  |  877 views  |  

Akzo Nobel Paints Lanka (Pvt) Ltd. bagged three awards under Industrial category at the recently concluded SLIM NASCO Awards 2013. The winners were Amila Indika – Gold Award – Territory Manager, Chamith Surendra – Bronze Award – Territory Manager and Indika Chandrawansa – Bronze Award – Front liner. Commenting on the performance, National Sales Manager – Retail, Priya De Mel said that these awards were the outcome of Akzo Nobel Paints constantly investing on its people, developing them, guiding them, coaching them and promoting them to achieve the company objectives and take Akzo Nobel Paints to greater heights. He pointed out that these winners began their careers as Executives... 


China moves to eliminate financial scam advertisements

Published : 12:18 am  August 6, 2013  |  Category: Marketing  |  Leave a Comment  |  451 views  |  

Reuters: China kicked off a nationwide campaign last week to do away with advertisements for financial scams promising big returns at no risk, highlighting concern over the potential for trouble as financial know-how lags behind rising personal wealth. The China Banking Regulatory Commission said the three-month “clean-up campaign” would take aim at the huge number of advertisements in China for wealth management products, no-interest loans, real estate and many other “no-risk, high-return” schemes from planting forests to breeding animals. A commission statement said the campaign would “protect the legitimate interests of the masses” and “clean up the market environment”. Such... 


LG aims to bounce back with ‘It’s All Possible’ brand identity

Published : 12:17 am  August 6, 2013  |  Category: Marketing  |  Leave a Comment  |  587 views  |  

The new identity promises to highlight the brand’s ‘dedication to delivering differentiated values and experiences’ to consumers. LG Electronics has unveiled a new brand identity and strapline ,’It’s All Possible’, promising to highlight its “dedication to delivering differentiated values and experiences” to consumers. The Korean technology company aims to prove to consumers that LG is conscious of how technology and consumer behaviour has evolved over the years, by putting forward its “consumer-focused” goals to inspire and empower its users, while making them smile. The campaign has been launched across TV, print, outdoor and digital platforms to position LG as a technology... 


CIM Chief Executive impressed by Lankan members’ passion for marketing

Published : 1:47 am  August 1, 2013  |  Category: Marketing  |  Leave a Comment  |  2,123 views  |  

The Chartered Institute of Marketing (CIM) Chief Executive Anne Godfrey was in Sri Lanka this week on her first visit since assuming office in August last year. She was highly impressed with the progress of CIM Sri Lanka Region and found that Sri Lankan members are passionate advocates of CIM in particular and professional marketing in general. Godfrey was the Chief Guest at the CIM Sri Lanka 2013 Graduation Ceremony, Chartered Marketer and Membership Investiture on Tuesday. Those who have successfully completed the Postgraduate Diploma in March, June, September and December 2012 were recognised whilst five World Prize Winners, two Best Stage Winners and 24 Sri Lankan Subject Award Winners... 


How to make the big decisions in management

Published : 1:43 am  August 1, 2013  |  Category: Marketing  |  Leave a Comment  |  852 views  |  

Not every major call is of the same breed – and getting acquainted with the four main decision types will enable you to pick the right strategy for make-or-break situations By Ben Willis Every day, we all make countless decisions. Some of these can be minor – such as what colour socks to wear – and so are relatively inconsequential. In some aspects of life, though, decisions can be harder to make and have far greater implications. In the business world, managers and executives have to make difficult decisions all the time, many of which may mean the difference between their organisation’s success or failure, between prosperity or financial disaster. So what is the process behind making... 


12th SLIM Brand Excellence kicks off

Published : 12:00 am  July 31, 2013  |  Category: Marketing  |  Leave a Comment  |  782 views  |  

By David Ebert The 12th edition of the country’s premier marketing awards was announced on Monday (29 July) at a briefing session for participants, judges and the media held at The Kingsbury, Colombo. The theme for this year will be ‘Will you be behind the next biggest brand?’ and will recognise brands that have thrived for greatness and their custodians for the countless efforts put in towards bringing those brands to life. The briefing session saw an impressive participation of over 200 marketing professionals who were taken through a presentation on both the judging process and the criteria for entry by Advisor to the Organising Committee and the Judging Panel, Postgraduate Institute... 


2013 Southeast Asia digital future in focus

Published : 12:00 am  July 31, 2013  |  Category: Marketing  |  Leave a Comment  |  826 views  |  

comScore, Inc., a leader in measuring the digital world, has released the 2013 Southeast Asia Digital Future in Focus report. The report examines how the prevailing trends in web usage, online video, digital advertising, search, social media and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Key insights from the 2013 Southeast Asia Digital Future in Focus (#FutureinFocus) report include: More than 40% of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian... 


CIM adds new voices to debate on position of women in the marketing workplace

Published : 12:00 am  July 31, 2013  |  Category: Marketing  |  Leave a Comment  |  809 views  |  

The Chartered Institute of Marketing (CIM) has published a new discussion paper considering the representation of women in the marketing profession. The paper is intended as a contribution to the on-going debate and as an invitation to marketers to share their views. The new paper is the product of a roundtable discussion between a panel of senior female marketers convened by CIM from some of the biggest brands and businesses in the world. Contributors to the paper have highlighted the problems they have experienced in their own careers and organisations and suggested potential solutions. Issues covered include quotas and targets for female representation on boards, differences in remuneration,... 


HNB Assurance wins four awards at NASCO 2013

Published : 12:00 am  July 31, 2013  |  Category: Marketing  |  Leave a Comment  |  567 views  |  

Most number of awards in the insurance sector HNB Assurance secured four main awards at the National Sales Congress Awards (NASCO) organised by the Sri Lanka Institute of Marketing (SLIM). NASCO 2013 is its premier event dedicated to recognise the efforts and performance of sales personnel. It is also the only national event to distinguish and reward Sri Lanka’s sales force attached to numerous organisations. HNBA won Gold, Silver and Bronze awards in the following categories in the Insurance sector: Gold Award in the Territory Manager Category was awarded to Harindra Ramasinghe of Panadura Branch and Chaminda de Soysa of Horana Branch was awarded with the Bronze Award in the Supervisor (Executive)... 


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