Sri Lankan students excel at SLIM-Bucks MBA program

Published : 12:00 am  August 28, 2014  |  Category: Marketing  |  Leave a Comment  |  639 views  |  

The Buckinghamshire New University, UK (Bucks) MBA conducted by Sri Lanka Institute of Marketing (SLIM) has become increasingly popular in the country, with admissions showing a substantial increase year on year. The state-of-the-art classrooms and more personalised instructions are not the only reasons why students select the Bucks MBA program at SLIM. The faculty members too are very experienced in their subjects and are able to provide students with ‘real-life’ scenarios linking theory with practice. Pubudika Ruwangi Witharana and Suran De Silva, two Sri Lankan students who passed with a distinction for Dissertation, coached by on shore lecturer Ravi Bamunusinghe and off shore lecturers... 


CIM conference ignites the magic in retail

Published : 12:00 am  August 27, 2014  |  Category: Marketing  |  Leave a Comment  |  742 views  |  

Many retail industry leaders imparted their wisdom on how to face the myriad of changes that have taken place in the industry at the CIM conference held at the Hilton Hotel, Colombo, recently. The forum organised by the Chartered Institute of Marketing Sri Lanka Region (CIMSLR) and based on the theme ‘Ignite the Magic in Retail’ saw a record attendance of nearly 200 top officials representing the country’s leading companies By Senuri De Silva Power shift Cargills Ceylon PLC Deputy Chairman and CEO Ranjit Page in his keynote speech spoke of the power shift to the consumers from the retailer. He said: “You cannot develop a business by only targeting a few people. This has changed in the... 


Three Sri Lankan marketers at the helm of CIM UK

Published : 12:00 am  August 27, 2014  |  Category: Marketing  |  Leave a Comment  |  1,605 views  |  

The Chartered Institute of Marketing announced the international appointments of senior marketers who brought prestige to the regional institute as well to the country. These included the re-election of Shiraz Latiff as a member of the Board of Trustees – CIM UK and appointments of Nadi Dharmasiri as a member of the Membership and Professional Advisory Group (MPAG) – CIM UK and Brian Selvanayagam as a member of the Audit & Risk Committee – CIM UK. Latiff was re-elected to the Board of Trustees of CIM UK early this year.  He was a member of CIMSLR Board from 2001 and was the Chairman from 2007 to 2009. Mr. Latiff is a Fellow Member (FCIM) and a Chartered Marketer. He holds a Masters... 


13th SLIM Brand Excellence gets off the ground

Published : 1:15 am  August 26, 2014  |  Category: Marketing  |  Leave a Comment  |  396 views  |  

SLIM Brand Excellence 2014 – another much-looked-forward-to event of the Sri Lanka Institute of Marketing is in full swing with the first round of judging commenced on 18 August 2014. “The event recognises the best brands in Sri Lanka and rewards brand custodians with distinct appreciation to those organisations which deploy their resources to foster these brands,” says SLIM President Kalana Rathnayaka. “It is encouraging to see even small and medium sized organisations taking part in this competition, which is a platform to benchmark themselves amongst other brands in the market and more importantly to improve their branding process. It is gratifying to see some of the SME brands emerging... 


Hameedia wins Silver at NASCO Awards

Published : 1:06 am  August 20, 2014  |  Category: Marketing  |  Leave a Comment  |  829 views  |  

Sri Lanka’s leading menswear specialist Hameedia produced a national winner in the Fashion and Clothing category at the recent NASCO Awards. The Silver award in the Fashion and Clothing category was won by M.H.M. Asker, a Territory Manager at Hameedia Stores, Negombo. Yasotharan Paramanantham, Head of Retail, Sales and Marketing, Hameedia said: “It was encouraging to see a member of the Hameedia team being recognised for excellent service. Winning this award is a great honour since we have benchmarked ourselves as a market leader in different spheres of fashion. Service is an important part of our offering and throughout our company, our team remains dedicated to delivering quality service... 


CTC’s Jermaine and Ashan win at SLIM-NASCO awards

Published : 1:05 am  August 20, 2014  |  Category: Marketing  |  Leave a Comment  |  693 views  |  

The Ceylon Tobacco Company (CTC) once again affirmed its commitment to corporate excellence when two of its employees won accolades at the recently concluded 2014 edition of the National Sales Congress (NASCO) organised by the Sri Lanka Institute of Marketing (SLIM). CTC secured two awards in the tobacco and alcohol sector, with Jermaine Ferdinandus winning the Gold Award and Ashan Meegoda winning the Bronze Award. Jermaine Ferdinandus also won the coveted title of “Most Outstanding Sales Executive of the Year” across 13 different sectors. The annual NASCO Awards was established with the intention of promoting the standards of sales professionalism in Sri Lanka by recognising and rewarding... 


Sri Lanka represented at market research conference in Jakarta

Published : 1:04 am  August 20, 2014  |  Category: Marketing  |  Leave a Comment  |  641 views  |  

The Asia Pacific ESOMAR conference and country representative meeting took place recently in Jakarta, Indonesia. Himalee Madurasinghe, CEO of Lanka Market Research Bureau Ltd. participated in this event as the first country representative for Sri Lanka and the Secretary of the Market Research Society of Sri Lanka (MRSSL). ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. The adherence to the ESOMAR code ensures that the rule of law is respected and best practices are taught and adopted.  ESOMAR code of conduct was set up many years ago to set its advocates apart from others, and has since been adopted and/or endorsed by 67 Associations... 


BBDO most awarded at Appies

Published : 1:04 am  August 20, 2014  |  Category: Marketing  |  Leave a Comment  |  565 views  |  

Last year’s biggest winner BBDO again emerged as the most awarded agency at the Asia-Pacific Marketing Congress (Appies) 2014, a two-day marketing and advertising festival in Singapore. BBDO agencies picked up four golds in the Business Services, Non-food FMCG, and Consumer Durables categories. BBDO Singapore won two golds for the “Little Things Matter”, campaign for Aviva and the “Help your child shine”; campaign for HP in India. BBDO Guerrero picked up the top award for P& G’s “Women against Labels”; campaign and BBDO and Proximity China took home a gold for the “Gillette Scandal Shave” ad. McCann India bagged two golds in the Food and Beverage category for Coca Cola’s... 


Spikes Asia announces program of themed forums

Published : 1:03 am  August 20, 2014  |  Category: Marketing  |  Leave a Comment  |  4,659 views  |  

The Spikes Asia Festival of Creativity has announced a program of 14 forums which will take place during this year’s festival, running from 23-26 September in Singapore. Themed by day, the Forums will focus on specific industry trends and the issues associated with these, offering a chance for in-depth, multi-perspective insights in a learning focused environment. The topics covered include: Creative Talent, Consumer Insights, Creativity in Social and Creativity in Mobile. Creative Talent will look at where true talent can be found, how to keep it and what the structures are that allow creativity to flourish. In these sessions, Al Moseley, President and Chief Creative Officer, 180Amsterdam,... 


zMessenger expands further

Published : 2:53 am  August 19, 2014  |  Category: Marketing  |  Leave a Comment  |  1,022 views  |  

Innovation, R&D and operational capabilities to boost success of service providers and enterprises in the digital economy zMessenger Ltd., the undisputed market leader in mobile marketing and digital services, announced the inauguration of its new state-of-the-art three-storey innovation centre in Colombo. The advanced facility is home to a team of highly-talented experienced professionals committed to developing and enhancing products and services that deliver more value to brands, telecom service providers and enterprises. The new facility expands and upgrades a dynamic zMessenger presence spanning nearly a decade in Sri Lanka. zMessenger leadership in the industry has been independently... 


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