Industry powerhouses on IAA Board

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  1,755 views  |  

Top movers and shakers of the marketing, advertising and media fraternity take on a second term on the Board of the IAA. This is the second highly successful term as President for Grant Group Vice President Laila Gunesekere Martenstyn who previously held two terms as the President of the 4A’s. The new addition to the board is Triad Co-Chairperson Varuni Amunugama Fernando. After a year of healthy activity, the IAA looks back with particular pride on the Creative and Digital Mantra, featuring senior lectures from overseas and Sri Lanka. Speaking on her re-appointment Gunesekere-Martenstyn said: “Marketing, media and advertising around the world are ever evolving and growing. And we as a Board... 

SLIM kicks off Marketing Roks 2014

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  653 views  |  

The initial briefing sessions of ‘SLIM Marketing Roks 2014’, the annual knowledge creation activity which is also a key CSR initiative organised by the Sri Lanka Institute of Marketing (SLIM), were carried out with the participation of school students from Colombo, Kandy, Galle and Matara recently. The sessions were held on 30 October at SLIM Business School Kandy, 31 October at SLIM Home Borella and 1 November 2013 at Samoda Reception Hall Galle. This was the first year that the briefing sessions were taken outside Colombo, with one session in Kandy and the other in Galle being opened to students from Matara as well. Project Chairman SLIM Marketing Roks Roshan Fernando together with Tourism... 

Australian brewery apologises over Hindu deities on beer labels

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  530 views  |  

Reuters: An Australian brewery has apologised for using images of Hindu deities on its alcoholic ginger beer bottles after the labels provoked outrage from Hindu devotees. Brookvale Union Brewery’s line of ginger beer carried a composite picture of the face of the Hindu deity Ganesh juxtaposed with the body of the goddess Lakshmi, while other religious motifs appear in the background. Universal Society of Hinduism president Rajan Zed said the labels were ‘highly inappropriate’, and called for their immediate removal. “We’re lovers, not fighters, we want to make it right,” the brewery said in an apology. “With recent feedback brought to our attention, we will be looking at design... 

OOH Media turns one

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  Leave a Comment  |  597 views  |  

In the ever competitive field of advertising and media marketing, OOH Media was founded in Oct 2012 by Shamil Zavahir a veteran in the field of Media marketing. With his extensive multi-decade exposure in the established media spaces (TV and Radio) and as a pioneer digital media marketer in the country, he ventured into the Out Of Home (OOH) Media landscape by diving to the deep end and going solo after 17 years in the industry. During the first year of its establishment OOH Media, facilitated and often strived to integrate complementary multi-service providers with a great degree of credibility and an easy one contact point solution to ever changing client requirements. Many multinational (MNCs)... 

Digital Asia Festival announces 2013 winners

Published : 12:01 am  November 26, 2013  |  Category: Marketing  |  1 Comment  |  500 views  |  

The Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, announced this year’s winners. Led by jury president Omnicom Digital for Asia Pacific, India, Middle East and Africa Vice President Jason Kuperman, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work with one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia. The sought after Agency of the Year Award was presented to Colenso BBDO New Zealand.  Read More →

Leo Burnett bags gold at Sumathi Awards

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  662 views  |  

Leo Burnett Solutions Inc. (LBSI) – the local office of creative giant Leo Burnett Worldwide won the much acclaimed ‘Commercial of the Year’ award at the prestigious Sumathi Awards, the biggest festival of the Sri Lankan television industry, held recently at the Sirimavo Bandaranaike Exhibition and Convention Centre. Leo Burnett won gold for the TV commercial produced for the Coca-Cola Company’s brand Minute Maid Mixed Fruit. The commercial titled ‘palathuru kottu’ was created by Leo Burnett to introduce the mixed fruit variant under the Minute Maid brand. The agency’s challenge was to differentiate Minute Maid from the other mixed fruit drinks, which is the biggest category in... 

BBDO Lanka supports Commonwealth Business Forum 2013

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  737 views  |  

BBDO Lanka continued its ‘Force For Good’ campaign and overall commitment to Sri Lanka by contributing to the Commonwealth Business Forum which was held in Colombo 12-14 November at the Cinnamon Grand by adding its name to the list of key sponsors. It also launched, a website to provide information to the participants about its Force For Good initiatives. The Commonwealth Business Forum (CBF) is the premier business event in the Commonwealth bringing together heads of government, ministers, and top business leaders from around the world. This year’s event witnessed the largest number of participants in the history of the event: 1,450 delegates, including 640 from over... 

GroupM builds adaptable, cohesive teams through experiential learning

Published : 12:01 am  November 19, 2013  |  Category: Marketing  |  Leave a Comment  |  743 views  |  

If advertising effectiveness is a cornerstone of a successful media management agency, effective training is fundamental to honing its most valuable resource. GroupM, the leading media agency globally and locally, is an advocator of high quality human resource development initiatives.  A recent experiential learning program took fifty-two GroupM Sri Lanka employees to an artillery complex in Minneriya with the objective of enhancing individual and team performance. The intensive two day program stretched participants beyond their comfort zones in a natural, new and conducive environment. Participants were presented with a set of gruelling challenges varying in nature to those encountered during... 

Lankasoy crowned Brand of the Year

Published : 12:02 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  833 views  |  

Innovative soya product company Lankasoy won the ultimate Brand of the Year award at the 12th SLIM awards ceremony, walking away with four Gold awards for Local Brand of the Year, Product Brand of the Year, Most Innovative Brand of the Year and Brand of the Year. Lankasoy was the first to obtain local SLS standards, entering the market at a time when quality standards were rarely set for soya products. The brand set the standard within the market, maintaining high quality and introducing new flavours at a time when soya was perceived as a cheap food. Most soya products were imported rather than being produced locally. The company was also the first to import customised machinery, contributing... 

HNB wins Global Brand Leadership Award

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  817 views  |  

Hatton National Bank recently won the Global Brand Leadership Award for Excellence in Banking and Financial Services at the Global Brand Excellence Awards held at Taj Lands End, Mumbai, India. The event was organised by the World Brand Congress and is endorsed by the CMO Council Asia, Asian Confederation of Businesses and the World Federation of Marketing Professionals. The World Brand Congress is the single largest forum of the world’s most successful and sought after brands and is a meeting place for brand guardians and brand builders from diverse sectors covering every continent. The Hatton National Bank brand was rated as the sixth most valuable brand in Sri Lanka by Brand Finance Lanka... 

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