Sunshine Holdings awards best performers of SBL

Published : 12:01 am  June 24, 2014  |  Category: Marketing  |  Leave a Comment  |  713 views  |  

SBL, the Healthcare arm of Sunshine Holdings recently held their annual internal awards ceremony at BMICH. The company, which employs over 750 employees, awarded the best performers in the fields of Management, Marketing and Sales. Employees with a service history of more than 10 years were also recognised with special awards at the ceremony. “The vision behind the annual awards ceremony is to facilitate career progression for our employees so that they would be in a position to take senior positions in the company or within the group in the future,” said Swiss Biogenic Limited Head of Human Resources Bernard Silva.                                  Read More →


BBDO: Most effective and creative agency network in the world

Published : 12:01 am  June 24, 2014  |  Category: Marketing  |  Leave a Comment  |  681 views  |  

Tops global effective rankings for the second time in four years BBDO was named the Most Effective Agency Network in the World by Effie Worldwide on 19 June. This is the second time that BBDO has achieved this honour in the four years that the Global Effie Effectiveness Index has been in existence. BBDO was also ranked #1 in the inaugural Global Effie Effectiveness Index in 2011. The Effie Effectiveness Index reveals which companies are the most successful at creating ideas that deliver results as determined by their performance in more than forty global, regional and national Effie programs around the world. The Index recognises the architects of the most effective marketing communications... 


CIM Sri Lanka Region successfully concludes Student Conference

Published : 12:00 am  June 23, 2014  |  Category: Marketing  |  Leave a Comment  |  789 views  |  

The Chartered Institute of Marketing held its annual CIM Future Marketers Conference for the third successful year recently at the Kingsbury Hotel, Colombo. An initiative of the Student Committee of CIM Sri Lanka Region, it was an all-day conference that featured eminent speakers and panelists. The theme for this year was redefining the 3R’s: ‘Rethink, Readjust, Reach’ where the audience was taken through an in-depth investigation into sustaining longevity in today’s business environment.  The event saw a record number of participation and was endorsed by Sri Lankan cricketing legend Kumar Sangakkara. “Most barriers in life are psychological” The conference commenced with Lanka... 


61st Cannes Lions International Festival of Creativity 2014 turns inspirational

Published : 12:00 am  June 23, 2014  |  Category: Marketing  |  Leave a Comment  |  525 views  |  

Murtaza Tajhboy, reporting from 61st Cannes Lions International Festival of Creativity 2014 Day 6: The 61st Cannes Lions International Festival of Creativity is approaching its end. There’s only one day of the festival left and then we will sadly have to pack up and head back home to the island. Today’s events followed suit with the last five days of the festival and were nothing short of inspirational. The ACT (Advertising Community Together) Responsible exhibition is here at the Cannes Lions again showcasing the very best of global responsible creative campaigns such as, the ‘Great Ads for Good Causes’. Since the first ACT exhibition in 2002 at Cannes, the association has been committed... 


SLIM holds open day for Diploma in Brand Management

Published : 12:00 am  June 20, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  741 views  |  

The open day of the Diploma in Brand Management (DBM), the first and only qualification in Sri Lanka for branding, was organised by Sri Lanka Institute of Marketing (SLIM) recently ahead of its fifth intake. A large number of marketers and non-marketers with an interest in the field of branding attended the open day held at SLIM Business School in Colombo. The participants were given important information about DBM, the benefits of studying with SLIM and the importance of branding in the fast evolving world of Marketing by the academic staff of SLIM. Commenting on the occasion, SLIM President Kalana stated: “The power of global brands transcends geographical barriers. These brands are valued... 


Digital marketing: Understanding the business realities in Sri Lanka

Published : 12:00 am  June 20, 2014  |  Category: Columnists, Marketing  |  6 Comments  |  1,490 views  |  
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We always like to talk about new trends. We like to celebrate that with fashion. A few decades ago scholars and experts have discussed and applied the methods of promotion like TV, radio, print media. At the same time, practitioners argue about below the line and above the line advertising. Some start to explore the underline themes of subliminal advertising. In Sri Lanka, a few years ago there was a film called ‘Guerrilla Marketing’.  But there is nothing to do with the name of the film and the real meaning of ‘guerrilla marketing’. Now it is an era of digital marketing. In traditional marketing we use tangibles like business cards, print ads in newspapers or magazines, posters, commercials... 


Eventful Cannes Lions International Festival of Creativity gathers momentum

Published : 12:00 am  June 20, 2014  |  Category: Marketing  |  Leave a Comment  |  762 views  |  

Sithum Walter of Leo Burnett Solutions Inc. reporting from 61st Cannes Lions International Festival of Creativity 2013 Day Five Is it really Thursday? It’s already day five of the Cannes Lions International Festival of Creativity and our hectic schedule has left us breathless. From breakfast, lunch and dinner meetings, to numerous seminars and award ceremonies, our days have been unbelievable eventful. We have seen quite a few celebrities at our seminars, including Sarah Jessica Parker, Courtney Love and Tor Myhren. Last night’s award ceremony was particularly interesting. The awards for Cyber, Design, Product Design, Press and the Radio Lions Awards were presented, along with the Young Lions... 


Reward for excellence at 61st Cannes Lions International Festival of Creativity

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  2,702 views  |  

 Murtaza Tajhboy reporting from 61th Cannes Lions International Festival of Creativity 2013 Day four of the 61st Cannes Lions International Festival of Creativity has been my favourite day so far. I still find it hard to believe that we are in France right now; the feeling is so surreal. It’s been raining a little but that hasn’t impacted our spirits at all and the forecast for the rest of the week looks beautiful. This morning we enjoyed a typical French breakfast consisting of freshly baked croissants, jams, fresh fruit and yoghurt – I wish I could bring a suitcase full back to Sri Lanka. The award ceremony last night was filled with excitement and great energy. We found out that Leo... 


Rapidmeter: Watching you watching TV

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  328 views  |  

Lanka Market Research Bureau Ltd. (LMRB) is the premier research partner in Sri Lanka for the majority of multinationals, conglomerates and local companies for providing them with the insights needed for market planning. LMRB which introduced its latest TV audience measurement system, the Kantar RapidMeter, earlier this year, describes it as a great success.  “We have been responsible for providing audience measurement for the country for several decades stated LMRB CEO Himalee Madurasinghe. Sri Lanka witnessed a rapid expansion in the media industry during the past few decades and TV broadcasting today is highly fragmented. “Fragmentation of media creates challenges for everyone, for the... 


Edelman picks up first PR Cannes Grand Prix

Published : 12:00 am  June 19, 2014  |  Category: Marketing  |  Leave a Comment  |  4,081 views  |  

Edelman New York, along with Creative Artists Agency Los Angeles, has won the Grand Prix and a Gold Lion at this year’s Cannes Lions International Festival of Creativity for its work on Chipotle Mexican Grill’s ‘The Scarecrow’ campaign. Edelman is the first PR agency to win the Grand Prix. Launched last September, the campaign consisted of an animated short and affiliated mobile video game. Its goal was to notify “a broader audience” about the details of industrial farming, such as processed food, animal confinement, the use of growth hormones, and toxic pesticides. Another goal was to make the public aware of alternatives, according to The Scarecrow website. The campaign was linked... 


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