Lankasoy crowned Brand of the Year

Published : 12:02 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  828 views  |  

Innovative soya product company Lankasoy won the ultimate Brand of the Year award at the 12th SLIM awards ceremony, walking away with four Gold awards for Local Brand of the Year, Product Brand of the Year, Most Innovative Brand of the Year and Brand of the Year. Lankasoy was the first to obtain local SLS standards, entering the market at a time when quality standards were rarely set for soya products. The brand set the standard within the market, maintaining high quality and introducing new flavours at a time when soya was perceived as a cheap food. Most soya products were imported rather than being produced locally. The company was also the first to import customised machinery, contributing... 


HNB wins Global Brand Leadership Award

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  812 views  |  

Hatton National Bank recently won the Global Brand Leadership Award for Excellence in Banking and Financial Services at the Global Brand Excellence Awards held at Taj Lands End, Mumbai, India. The event was organised by the World Brand Congress and is endorsed by the CMO Council Asia, Asian Confederation of Businesses and the World Federation of Marketing Professionals. The World Brand Congress is the single largest forum of the world’s most successful and sought after brands and is a meeting place for brand guardians and brand builders from diverse sectors covering every continent. The Hatton National Bank brand was rated as the sixth most valuable brand in Sri Lanka by Brand Finance Lanka... 


Top SLIM officials visit CIM UK

Published : 12:01 am  November 12, 2013  |  Category: Marketing  |  Leave a Comment  |  821 views  |  

A high-level delegation of Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, visited the Charted Institute of Marketing in Moor Hall in Berkshire, UK recently. The delegation, which included SLIM President Gamika De Silva and SLIM Vice President – Education Dhanesh R. Jayathilaka, discussed improvements that could be made to the CIM syllabus to better suit the Sri Lankan environment. The SLIM representatives shared their insights into the nature of the local market with CIM officials and highlighted its main differences from the UK market. The improvements necessary in the course content to practically prepare Sri Lankan marketers to meet the challenges... 


Sarva Integrated wins 2 awards at Sumathi Tele Awards 2013

Published : 12:21 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  837 views  |  

Sarva Integrated, who won the gold at last year’s Sumathi Tele Awards for local telecom giant Lanka Bell, has once again been recognised for its outstanding work by being awarded a Silver Award for Lanka Bell ‘Kos Gaha’ and a Merit Award for Commercial Credit ‘Jeewithe Raththarang’ at the Sumathi Tele Awards 2013 held recently. Both the Lanka Bell and the Commercial Credit commercials have proven to be exceptional successes, with a high memorability and brand recall, among the general public due to their effective usage of local understanding and insights which have been brought to life in a very touching and emotional manner. It is also important to note the Commercial Credit Jeewithe... 


Expo Freight receives award for Export Brand of the year at SLIM Brand Excellence Awards 2013

Published : 12:19 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  928 views  |  

Colombo. 5th November, 2013. Expo Freight (EFL) honoured at the glittering SLIM Brand Excellence Awards 2013 when it won Bronze for Export Brand of the Year. Expolanka Freight (EFL) a leader among his peers and is known for his Out-of-the-Box thinking commands a global footprint today with a 1200+ staff strength across 17 countries and 45 cities and a strong presence in the Indian sub continent. EFL is a prominent IATA agent in Sri Lanka, India, Bangladesh and Pakistan and has representation in Asia, Africa, the Middle East and the USA. Its tailor-made flexible solutions, strategic reach and reliability coupled with its multi-modal transportation and logistics with ocean and air transportation... 


CIM Sri Lanka Region completes first Talking Point Forum for 2013

Published : 12:18 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  782 views  |  

The CIM Talking Point Forum on ‘Employer Branding’ organised by The Chartered Institute of Marketing (CIM) Sri Lanka Region took place recently at the Cinnamon Grand Hotel, Colombo with over 70 participants. The speaker for the event was Sunil Dissanayake, a renowned veteran with 38 years of senior management experience. He is the Sector Head for Group Human Resources, Corporate Communications/Sustainability and Group Security of the Hayleys Group. CIM Sri Lanka Region Chairperson Nadi Dharmasiri graced the occasion. The forum concluded successfully followed by an evening of networking and fellowship. The Chartered Institute of Marketing is the largest community of professional marketers... 


Crisis management: Fonterra fronts up to address failings

Published : 12:17 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  5,139 views  |  

Fairfax NZ News: Fonterra’s new Communications Chief Kerry Underhill had been in the job nine hours when the international PR veteran got a call to say a lab mouse had died. Then his world went mad. Within hours Fonterra announced a potential botulism contamination threat in one of its ingredient products and was overnight catapulted into an international storm. That was in the first week of August. Three months on with the threat proved by overseas testing to be a false alarm, Blenheim-born Underhill says the crazy work days continue as New Zealand’s biggest company and the world’s leading dairy exporter treads water against an incoming tide of scrutiny over its substandard handling of... 


Tesco to scan UK shoppers for targeted advertising

Published : 12:14 am  November 7, 2013  |  Category: Marketing  |  Leave a Comment  |  557 views  |  

Reuters: Tesco, the world’s third largest retailer, is to install hi-tech screens at its petrol forecourt stores in Britain that scan queuing shoppers so the firm can tailor advertising to them. A deal with Amscreen, owned by entrepreneur and television personality Alan Sugar, will see the ‘OptimEyes’ system rolled out to 450 Tesco petrol forecourts in Britain. Tesco, which pioneered the tracking of customer behaviour with its Clubcard loyalty card two decades ago, said cameras built into the screens estimate whether a person is male or female and to which one of three age groups they belong. Relevant adverts are then broadcast to screens in the checkout area based on these factors. “The... 


Sunquick grabs two prestigious SLIM Brand Excellence Awards

Published : 12:03 am  November 5, 2013  |  Category: Marketing  |  Leave a Comment  |  911 views  |  

Sri Lanka’s fruit juice category market leader, Sunquick, a success story in Sri Lanka, has been recognised and awarded two prestigious SLIM Brand Excellence Awards for the categories of International Brand of the Year and B2B brand of the year at the SLIM Brand Excellence Awards 2013. Expressing his satisfaction at the brand’s performance, C.W. Mackie PLC Executive Director Mangala Perera said, “Our excellent volume and value growth really indicate the market acceptance of the brand and the loyalty of the masses towards Sunquick brand.” Sunquick is distributed island-wide by Scan Products Division of C.W. Mackie PLC. Sri Lanka witnessed a strong upsurge in tourism after the end of the... 


Mediafactory defies convention to achieve a winning formula

Published : 12:01 am  November 5, 2013  |  Category: Marketing  |  Leave a Comment  |  643 views  |  

 Their magnetic power posed a serious challenge to their directors When these men and women move places, the heavy weights in the corporate world seem to move with them, to be guided and shielded by their expertise and collectively they form a lethal and formidable team. From modest beginnings nearly ten years ago, a single minded vision, combined with the potent mix of unshakable commitment, sheer grit and toil, the Mediafactory Group has trodden thus far unexplored territory in Sri Lanka. The leadership of the group, joint Directors, Prashanth Supramaniam and Kapila Vidanagamage, defy convention and thrive on questioning existing practices. Looking back at a decade in the business, the vision... 


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