GroupM dominates category at Effie Awards 2013

Published : 12:00 am  February 20, 2014  |  Category: Marketing  |  Leave a Comment  |  833 views  |  

GroupM Sri Lanka outshone all media investment management agencies at the Effie Awards Sri Lanka 2013. At the recent ceremony, four out of five winning campaigns supported by secondary agencies credited GroupM companies. Of just ten metals awarded, 1 of 2 silvers and 3 of 8 bronze winning campaigns were powered by informed media analytics and strategies of GroupM agencies, Mindshare and Maxus. Effectiveness in creating positive relationships between consumers and brands being a fundamental principle of GroupM, the Effie Awards brings recognition to where it is valued most. Winning a coveted silver award for the Denta toothbrush campaign ‘Beautiful Smile’, together with Creative Agency Sarva... 


Unilever and Lowe LDB celebrate 20 years of effective communications

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  934 views  |  

The most awarded partnership at the Effies Unilever Sri Lanka together with Lowe LDB bagged two metals for Astra and Knorr at the recently concluded Effie Awards 2013 Sri Lanka. This year’s award winners, the Knorr ‘Golden Touch’ and the Astra ‘Fried Rice’ campaigns, took the tally of Effies won together by Unilever and Lowe to 17, making it the most awarded partnership in the history of the Effies in Sri Lanka. “At Unilever, we realise that even the best of products need to be supported with the right marketing communications to help them reach their true potential. With this in mind, we continue to work with the best in the industry, looking for newer, more intuitive ways to connect... 


Inspired marketing

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  1,154 views  |  

Peter Fisk explores a new world of marketing and branding, and explores the creative process of Disney-Pixar to build a business that inspires and engages people more deeply Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established the foundations of what was initially a digitally-enabled special effects business. Seven years later Steve Jobs acquired the studio, renamed it Pixar, and gave birth to some of the most successful animated films – like Toy Story, Finding Nemo and The Incredibles. Today... 


BBDO Worldwide named the Best of the Best for eighth year in a row

Published : 12:01 am  February 18, 2014  |  Category: Marketing  |  Leave a Comment  |  621 views  |  

Most awarded Creative Agency Network as well as most awarded in Digital and Film For an unprecedented eight consecutive year, BBDO Worldwide has topped ‘The Gunn Report’ as the most awarded agency network in the world. No other agency network has won more than twice. This is the eleventh time in the 15-year history of the Report that BBDO Worldwide has been named the Most Creative Agency Network in the World. Also, this year, BBDO Worldwide amassed the biggest winning point total ever of 205 points, scoring a lead of 34 points over its nearest competitor. BBDO Worldwide was also named the most awarded agency network in Digital and Film, for the second consecutive year. “The Gunn Report... 


‘Sunquick Drink & Win’ competition phase 2 in February

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  Leave a Comment  |  1,153 views  |  

Sunquick customers are in for a bonanza with the ‘Sunquick Drink & Win’ consumer promotion which started on 1 February 2014. Forty Sisil double door refrigerators are on offer to the winners in the competition which will run till 15 March2014. According to the company spokesman the ‘Drink & Win 2013’ competition was the most successful consumer promotion for squash and cordial category ever held in Sri Lanka. “This was clearly reflected from the number of entries we received last year which exceeded 25,000. Further, it displayed the level of consumer trust and loyalty toward the Sunquick brand.” Last year the winners of the competition were rewarded with 30 Sisil double door... 


Sustainable brands and big data set to go mainstream in 2014

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  1 Comment  |  745 views  |  

No more hairshirts and niche products, Tom Adams predicts ‘conscious’ brands will go mainstream and the best will use big data to influence consumer behaviour http://www.theguardian.com: Toyota, Tesla, Method, American Apparel and Nespresso all, in their own way, attempt to let us have our cake and eat it: sexy fast cars that run on batteries; a green washing up liquid that actually cleans; sweat shirts not made in sweat shops; luxury coffee that supports coffee grower profits and sustainable farming practices. These brands achieved many of the highest prices in an online stock market for brands created by FutureBrand, bringing together more than 1,000 traders worldwide who bought and sold... 


Sarva Integrated and Darley Butler win big at Effies

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  Leave a Comment  |  495 views  |  

Wins Silver award for Smile campaign which doubled sales volumes Sarva Integrated, one of Sri Lanka’s foremost local advertising agencies, took top honours for their Denta communication campaign at the recently concluded Effie Awards 2013, winning one of only two Silver Awards given out for the night, proving once again that effective advertising is the key to success. Their award winning communication strategy for Denta toothbrushes revolved around changing the traditional approach of showcasing healthy, strong teeth and even turning the traditional target audience on its head. Instead of speaking to the end user of the toothbrush, Sarva Integrated advised their client to instead speak to... 


Arpico Supercentre spreads its wings to Matara

Published : 12:01 am  February 11, 2014  |  Category: Marketing  |  Leave a Comment  |  453 views  |  

The concept of lifestyle shopping created waves of excitement in the city of Matara, as the country’s only hypermarket made its grand entry to the Southern Province. The two storied “blue wonder” in a prominent location on the Matara main road, was decked in a sea of blue at the launch ceremony last week. Distinguished guests received a red carpet welcome, followed by a ceremony showcasing the deep rooted cultural identity of Southern Sri Lanka. From traditional dances to the famous southern delicacy curd and honey served in a clay pots, the heritage of the south was interwoven into the opening ceremony. In a heart warming address at the launch, the visionary Chairman of the Richard Pieris... 


SLIM concludes Effie Awards on high note

Published : 12:01 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  978 views  |  

Effie Awards 2013, the annual flagship event of the Sri Lanka Institute of Marketing (SLIM) was concluded recently on a highly successful note. The only global accolade in Sri Lanka that recognizes achievement in meeting and exceeding marketing communications objectives, despite the industry speculations and predictions the Effie Awards 2013 drew in a higher number of applications over the previous year numbering 79. Being the sixth consecutive year that the Awards were organised, SLIM streamlined the Effie process to global requirements to the extent that there were zero entries disqualified. “The Effie committee worked day and night to ensure that the advertising fraternity would witness... 


EH Sausages wins its first Effie Award

Published : 12:00 am  February 10, 2014  |  Category: Marketing  |  Leave a Comment  |  668 views  |  

Creating history for the brand, Elephant House Sausages was recognised at the Effie Awards held recently at Water’s Edge, receiving its first ever Effie in the Renaissance Category for the memorable campaign ‘Who would you share your secret with?’ This campaign was initiated with the objective of reviving the image and appreciation of a 50-year brand. The Effie Awards, organised by the Sri Lanka Institute of Marketing (SLIM) and the 4A’s, recognises effective marketing campaigns in the country. The awards which adhere to global standards are judged by an imminent panel of judges who have experience in the marketing and advertising sectors in the country. “This is a first time honour... 


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