Marketing in changing times

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  713 views  |  

Global brand trends and their implications are reviewed through Brand Finance’s annual release of its global and local brand rankings for 2014 By Ruchi Gunewardene We live in a rapidly changing world These are days of tumultuous change. The unrestrainable growth of the media, the internet and smart mobile telecommunications has compressed our world into a progressively smaller village. On top of that there is rapid technological innovations providing us with greater convenience (driverless cars which can be expected by 2020!) better healthcare (3D printing of organs) and unimaginable experiences (space travel – coming soon). Most Sri Lankan teenagers will have a phone in his or her hand when... 


SLIM launches world class MBA program in Kandy

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  574 views  |  

The Sri Lanka Institute of Marketing (SLIM) announced the launch of the SLIM BUCKS MBA in Kandy last week, presenting Kandyans the opportunity to follow an internationally recognised MBA program from their hometown. This prestigious launch event was graced by Tikiri Kobbekaduwa, Governor of Central Province as the Chief Guest while dignitaries from SLIM and Buckinghamshire New University namely, SLIM President Kalana Rathnayaka, Vice President Dhanesh R. Jayathilaka, Vice President Ruwan Liyanagamage SLIM, Executive Committee Member Pradeep Edward and SEA – Bucks New University Head of Business Development Ajitha Wanasinghe attended the event. Professionals above 23 years of age, executives... 


PremierPR new website more accessible to customers

Published : 12:00 am  April 23, 2014  |  Category: Marketing  |  Leave a Comment  |  2,945 views  |  

Public relations company PremierPR, recently revamped its website www.premierprsrilanka.com to provide a better service to its customers in Sri Lanka as well as overseas. The newly designed website is easy to navigate making it convenient for existing customers as well as potential customers to obtain information about the company and the services it provides. The new website has been designed to be reader/viewer friendly which makes browsing the website faster. PremierPR was launched over 10 years ago, and since then it has been providing cutting edge PR solutions for its clientele from local blue-chip companies and multi-national corporations in diverse industries such as FMCG, software and... 


7th consecutive win for Coca-Cola as SLIM Nielsen’s Youth Beverages Brand of the Year

Published : 11:29 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  1,637 views  |  

Coca-Cola won the Youth Beverage Brand of the Year Award for the seventh consecutive year at the prestigious SLIM Nielsen People’s Choice Awards 2014. Immediate Past Project Chair and Project Secretary of the SLIM Nielsen People’s Choice Awards Upul Adikari presented the award to Coca-Cola. The delicious and refreshing taste of Coca-Cola has connected with Sri Lankans for more than 58 years, and today Coca-Cola has become synonymous with happiness and optimism. Globally, Coca-Cola reaches more than 1.8 billion people across the world each day, providing the brand with the opportunity to be a small part of people’s everyday moments of sharing happiness. Through sports, music, festivals or... 


BBDO takes top honours at inaugural APAC Effies

Published : 11:29 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  498 views  |  

BBDO emerged victorious at the inaugural APAC Effies, picking up the gong for ‘Agency Network of the Year’, with seven of its offices taking home prestigious/significant gongs including Colenso BBDO/Proximity New Zealand being named ‘Agency of the Year’. This comes in the wake of BBDO most recently being named the ‘Most Awarded Creative Agency of the Year’ by The Gunn Report for an unprecedented eighth consecutive year. The Asia-Pacific Effie Awards presented a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes – and saw some 170 guests attend the prestigious event which was held at the Conrad Centennial Singapore. The seven BBDO agencies won 15 Effies which included two... 


SLIM holds 44th AGM, appoints 2014/15 Council of Management and Executive Committee

Published : 11:28 am  April 21, 2014  |  Category: Marketing  |  1 Comment  |  662 views  |  

The 44th Annual General Meeting of Sri Lanka Institute of Marketing (SLIM) was held recently, which saw the appointment of Kalana Rathnayaka as the 36th President of SLIM for 2014/15. The Council of Management and Executive Committee of SLIM for this period was also appointed at the meeting which took place at Cinnamon Lakeside Colombo. SLIM has a proud history of 44 years while 35 prominent marketers have graciously served the Institute in the capacity of President. SLIM President Kalana Rathnayaka, who took over from Gamika De Silva, spoke about the honour of being appointed to this prestigious position. “I am humbly honoured to take on the position as the President of the national body for... 


First-rate training at Cannes Lions Young Marketers Academy

Published : 11:27 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  419 views  |  

The Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme. A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency-client relationships; and the modern brand. The course will be led by Jim Stengel,... 


Publicis says China, Europe recovery lifts Q1 sales

Published : 12:00 am  April 21, 2014  |  Category: Marketing  |  Leave a Comment  |  228 views  |  

Reuters: Advertising agency Publicis, which is merging with larger rival Omnicom, achieved 3.3% revenue growth on a comparable basis in the first quarter, helped by strong digital sales and an uptick in China and Europe. Revenue at Publicis, which is the first major ad group to post results for the period, was 1.6 billion euros ($ 2.21 billion), in line with analysts’ average expectations of 1.62 billion. The average estimate for organic growth was 3%, according to company-provided figures. Chief Executive Maurice Levy confirmed Publicis’ annual targets of organic sales growth of more than 4% and improved operating margins. He added on a conference call with reporters that first-quarter margins... 


The importance of process-driven PR: Separating motion from progress

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  744 views  |  

By Greg St. Claire Big ideas win clients. No disagreement here. But too often, we get swept away striving for “The big idea” and forgetting about the real challenge our clients face – demonstrating return on investment. We need to start approaching planning and process differently. With many clients, we tend to be swept away in the day-to-day grind and joining the internal comms team in the six-year-old soccer game dynamic (ball tossed, everyone chases ball). I get it; it’s very hard to see the forest when you’re smacked in the face with trees every day. But, we can do better. If we are looking to not just provide service, but looking to truly affect how our clients communicate to influencers... 


Ogilvy creative giants meet in Galle

Published : 12:00 am  April 3, 2014  |  Category: Marketing  |  Leave a Comment  |  904 views  |  

The Ogilvy Asia Pacific Creative Council Meeting was held in Galle last week. This meeting which lasted three days was attended by 20 Ogilvy creative heavy weights from the region. The Ogilvy Asia Pacific Creative Council gathers biannually and acts as a beacon guiding its Offices in the region on a course to produce work inspired by Ogilvy’s mantra ‘Twin Peaks’ – Creative work that works. China, India, Malaysia, Indonesia, Taiwan, Japan, Hong Kong, Singapore, Thailand and Sri Lanka presented work over three days. The work done by Ogilvy offices in these countries in the past two months was brought under review. Eugene Cheong, the Regional Creative Director of Ogilvy Asia Pacific, inaugurating... 


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