CIM Sri Lanka Region appoints new Board

Published : 12:00 am  June 4, 2014  |  Category: Marketing  |  1 Comment  |  2,167 views  |  

The Chartered Institute of Marketing Sri Lanka Region (CIMSLR) announced the election of members to its Board at the recently concluded Annual General Meeting held at the Cinnamon Lakeside in Colombo. Stuart Chapman (Managing Director – GlaxoSmithKline Pharmaceuticals Sri Lanka) as the new Honorary President whilst Shantha Katipearachchi (Senior Consultant – Darley Butler & Co. Ltd, a member of E.B Creasy & Co. PLC) was appointed as the new Chairman of the Institute. The annual review of activities for 2012/2013 was presented by the outgoing Chairperson Nadi Dharmasiri. In her report she highlighted some of the key initiatives taken by CIMSLR during the past year. In the inaugural... 


SLIM empowers inventors

Published : 12:00 am  June 4, 2014  |  Category: Marketing  |  Leave a Comment  |  2,437 views  |  

The Sri Lanka Institute of Marketing (SLIM) recently organised the Inventors’ Forum for the third consecutive year with the aim of developing the marketing skills of local inventors and enabling them to realise the full potential of their inventions to the world. The Inventors’ Forum 2014 was organised by SLIM trainings as a Corporate Social Responsibility (CSR) initiative in collaboration with the Sri Lanka Inventors Commission (SLIC) and was carried under the theme of ‘How to market your inventions’. A group of award-winning inventors were selected for this forum and were educated on the most effective methods of marketing their inventions by well-known marketing consultant and lecturer... 


Seylan Bank’s digital marketing efforts recognised with 2 international awards

Published : 12:00 am  May 28, 2014  |  Category: Marketing  |  Leave a Comment  |  1,176 views  |  

Seylan Bank last Friday night (23 May) walked away with two top awards for digital marketing under the sub-categories ‘Innovation’ and ‘Promotion’ at the Second Asian Customer Engagement Awards held in Mumbai, India. ‘Seylan Tikiri Gift Rush – Game App Launch’ won an award in the ‘Innovation’ category while ‘The Big Seylan Quiz on Facebook’ won an award in the ‘Promotion’ category. Seylan Bank thus goes on record as being the only Sri Lankan bank, as well as the only South Asian bank, to win not one but two awards at these prestigious awards. Harnessing modern technology Expressing his delight at winning these two awards, Deputy General Manager (Marketing) Tilan Wijeyesekera... 


Leo Burnett creates history at The One Show

Published : 12:00 am  May 28, 2014  |  Category: Marketing  |  Leave a Comment  |  602 views  |  

Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide, created history once again, by being the first agency from Sri Lanka to be awarded a merit award in the Design category: Design for the Greater Good, For-Profit Initiated, for the ‘Unity Paper’. Commenting on the accolade at The One Show, Trevor Kennedy, Chief Creative Officer, LBSI, stated, “It is an absolute honour for us to have been recognised at The One Show, as it is one of the most prestigious advertising competitions in the world. This recognition is a real testament to the strength of LBSI’s creative work. We’d like to thank our client, Ada of Wijeya Newspapers, for... 


SLIM organises leadership program with world-renowned trainer

Published : 12:00 am  May 27, 2014  |  Category: Marketing, Sectors  |  Leave a Comment  |  671 views  |  

Sri Lanka Institute of Marketing (SLIM) has organised a leadership training program titled ‘Leaders as Coaches’, to be conducted by an internationally renowned personality with more than 20 years of experience as a trainer, facilitator and coach. The program, to be carried out on 7 June, is designed to develop the performance and productivity of professionals in leadership and managerial roles and generally any person interested in learning the art of coaching people. It aims to introduce a new wave of leadership by creating leaders capable of using coaching skills as a tool in achieving organisational goals and will include role play and case study analysis. Shan, Founder of Team Coach International... 


Starcom Worldwide continuously driving innovative media solutions

Published : 12:00 am  May 27, 2014  |  Category: Marketing  |  Leave a Comment  |  747 views  |  

Starcom Worldwide Sri Lanka continues to drive excellence in media solutions in Sri Lanka with its executions of award winning campaigns conceptualised by Leo Burnett Solutions Inc. The exemplary campaigns have proved to enhance pride in the country, strengthened unity and braved national problems with confidence. These innovative campaigns that have driven Sri Lankans into making positive changes for the country reiterates Starcom’s philosophy which is to make ‘Connections which Captivate’. The Paper Flag campaign executed by Starcom in 2012 was the first campaign in Sri Lanka to win metal at the Cannes Lions, the world’s biggest celebration of creativity in communications. The bronze... 


SLIM sponsors young marketers to attend prestigious Cannes Lions festival

Published : 12:33 am  May 22, 2014  |  Category: Marketing  |  Leave a Comment  |  2,566 views  |  

Sri Lanka Institute of Marketing (SLIM) is providing a golden opportunity to two budding marketers to become the face of the Sri Lankan marketing field at the prestigious Cannes Lions 2014 festival, France. SLIM, in partnership with International Advertising Asso-ciation (IAA) and Metal Factor, has provided a sponsorship to the winners Fathima Munazza Raffeek and Vidhushi Rambukwella from Unilever Sri Lanka to be a part of Cannes Lions 2014. Accordingly they will get the opportunity to rub shoulders with the most exciting young marketing talent from around the world in the famous city of Cannes. Cannes Lions has been the world’s biggest celebration of creativity in communications since 1954... 


SLIM conducts open day for sales personnel to reveal secrets of sales success

Published : 12:03 am  May 6, 2014  |  Category: Marketing  |  2 Comments  |  1,475 views  |  
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The Sri Lanka Institute of Marketing (SLIM) recently conducted an Open Day for sales personnel and prospective students of the National Diploma in Sales Management (NDSM) with the aim of educating them about the program and the secrets of sales success. The Open Day was carried out with the participation of a large gathering of enthusiastic sales personnel at SLIM Business School Colombo under the theme ‘Learn the Secrets of Sales Success,’ with important insights given to them about building a successful career in sales. The informational session provided the sales personnel an opportunity to gain a wealth of knowledge about Sales Management and the NDSM program. This paved the way for them... 


Microsoft bags Bronze at Cannes Lions Young Marketer Sri Lanka 2014

Published : 12:01 am  May 6, 2014  |  Category: Marketing  |  Leave a Comment  |  1,441 views  |  

Two young, vibrant marketers Prassanna Pathmanathan and Ruwani Karunaratne bagged the Bronze award at the recently held Cannes Lions Young Marketer of Sri Lanka 2014 contest. The national competition was organised by Metal Factor the Sri Lankan representative for the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), The Association Accredited Advertising Agencies (4As) and Sri Lankan Institute of Marketing (SLIM). This is the third consecutive year in which the Young Marketer Competition has been held. This competition gives young professionals in the marketing fraternity the opportunity to gain from the world’s most prestigious... 


‘Gather for Greatness’: SLIM’s plan for expanding marketing’s scope

Published : 12:00 am  April 29, 2014  |  Category: Marketing  |  Leave a Comment  |  1,765 views  |  

Kalana Rathnayaka is originally from Kandy where he studied at Kingswood College. Having initially set his sights on the IT industry and part qualifying, Kalana decided that he preferred the company of people over computers and turned to marketing. He was part of the first batch of students for the PCM (Postgraduate Diploma in Marketing), CPM Asia and the MBA UK program. Overall, Kalana has 10 years of experience with SLIM after joining the Executive Committee in 2005 and from April 2014 he has the honour of leading SLIM as its newest President. Kalana is an entrepreneur at heart and is currently the Managing Director of 7 Piece Solutions Ltd. The following are excerpts of the interview: By... 


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