ManagementPepsi ditches Indian cricket for football!
First, Sahara sent shockwaves with a temporary pullout of IPL and now taking cue, one of the biggest sponsors, PepsiCo, has ditched cricket for football with its first-ever football campaign in India.
Shiraz Latiff speaks at World Marketing Summit, Dhaka
Shiraz Latiff, Chartered Marketer, presented a paper on the ‘New Trends in Marketing’ at the inaugural World Marketing Summit in Dhaka on March 2, 2012 at the invitation of Dr. Phillip Kotler representing the Chartered Institute of Marketing
Leading the leaders
By Cheranka Mendis
With a membership of 107 top entrepreneurs of the country – among which close to 200 leading organisations is managed providing employment close to 250,000 people – the Chamber of Young Lankan Entrepreneurs (COYLE) is a unique and highly valuable organisation to the country.
Apple takes a bite out of its rivals to dominate the BrandFinance Global 500
Apple named the most valuable brand in the world (US $70.6 billion) after rocketing from eighth to first position on 2012 table by Brand Finance Inc, the world’s leading independent brand valuation consultancy firm
BBDO opens in Pakistan
BBDO yesterday announced the opening of an office in Lahore, to be headed up by Aamir Allibhoy as general manager and Medeeha Noor as executive creative director.
CA Sri Lanka to conduct workshop on Integrated Risk Management
The Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka) will hold a one day workshop on the implementation of an integrated risk management framework on Tuesday, 6 March at the Galadari Hotel.
Aitken Spence Hotels tops Sustainability Reporting Awards again
Asia and the Pacific can lead world in green growth: Study
BANGKOK, THAILAND: Asia and the Pacific has the potential to be a world leader in low carbon growth, but only if it adopts a new development strategy, says a joint study released yesterday by the Asian Development Bank (ADB) and UN agencies.
HDFC Bank wins ACCA Award for second consecutive year
HDFC Bank won the award for sustainability reporting in the small scale category for the second consecutive year at the ACCA sustainability reporting awards, held on 14 February at the Cinnamon Grand hotel in Colombo.
The Finance aims higher, retains MTI Consulting for strategising
The Finance Company (TFC), having successfully turned the corner in 2011 under new management, has selected MTI Consulting to work carry out a strategic audit-based directional plan.
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