Home / / Starbucks buying tea store chain Teavana, eyes repeat of coffee success

Starbucks buying tea store chain Teavana, eyes repeat of coffee success


Comments / 563 Views / Tuesday, 20 November 2012 00:26


Reuters: Starbucks Corp said it plans to buy tea store chain Teavana Holdings Inc for $620 million, aiming to replicate the success it has had with its namesake coffee shops.



Teavana has about 300 shopping mall stores that sell loose-leaf, exotic teas. In addition to opening stand-alone Teavana stores in the United States and abroad, Starbucks will add tea bars that serve prepared drinks in existing Teavana stores, Starbucks Chief Executive Howard Schultz told Reuters.

Starbucks opened its first espresso bar inside a store in 1987, when it had 11 stores selling only whole bean coffee.



“We will do something very similar over time with Teavana,” said Schultz, who now oversees about 18,000 Starbucks stores around the world. “We will do for tea what we did for coffee.”

The deal marks the third complementary acquisition over the past year from Starbucks, which is looking for new avenues of growth beyond its core coffee business.

On a conference call, Schultz called tea “the opportunity of a lifetime”.

Teavana Chief Executive Andy Mack is forecasting 500 total Teavana stores by 2015.

The world’s largest coffee shop operator will pay $15.50 per share in cash for Teavana, a 54 percent premium to the company’s closing price on the New York Stock Exchange .

This is not Starbucks’ first venture into the $40 billion-plus global tea market.

Starbucks bought Tazo tea for $8.1 million in 1999. That business now brings in more than $1 billion in annual sales of products such as tea bags and bottled tea drinks through its own shops and the grocery aisles of many retailers.

Starbucks recently opened its first Tazo tea store in Seattle. That store will act as a “laboratory” for Teavana, Schultz said.

“The two brands will co-exist,” Schultz said, who added that Starbucks will develop a line of “super premium” Teavana branded products for retail sale.

The acquisition will take advantage of Starbucks’ existing infrastructure and skills, Schultz said.

“There’s no incremental expense other than building new stores and new tea bars,” said Schultz.

The Teavana deal comes on the heels of the company’s acquisitions of juice company Evolution Fresh and La Boulange Bakery. Starbucks bought Evolution Fresh for $30 million in November 2011. It announced the $100 million deal for the bakery in June.


Share This Article


COMMENTS

Today's Columnists

Reform of exchange controls: There is a need, but do it correctly – Part I

24 April 2017

The first Ceylonese Governor of the newly-established Central Bank N.U. Jayawardena ​ Proposal to reform exchange controls without giving details Prime Minister Ranil Wickremesinghe, in announcing the economic policy s...


PIM MBA in Oman: A Sri Lankan pride

24 April 2017

It was indeed memorable to organise an inauguration of a brand new MBA batch at the Postgraduate Institute of Management (PIM) in Muscat, Oman. It was encouraging to see the spirit of Sri Lankans in Oman who actively supported our endeavo...


Potential risks and negative implications of the proposed Foreign Exchange Bill

24 April 2017

From the perspective of the Government, the following are the key components of a checklist for assessment and validation prior to the enactment of the proposed Foreign Exchange Bill. Does the Bill in its present form, post enactment: 1.Advanc...


Meethotamulla tragedy and political garbage

22 April 2017

    The Meethotamulla tragedy has brought back the politics of garbage to every screen, newspaper and radio. Street protests are happening around every garbage dump. Modern day popular communication technologies have take...


Columnists More