Home / / Sri Lanka Rugby drops Caltex to win with Dialog

Sri Lanka Rugby drops Caltex to win with Dialog


Comments / 1382 Views / Thursday, 31 May 2012 01:14


Marking an end to a 13-year old relationship with Caltex, the Sri Lanka Rugby yesterday scored a major new sponsorship deal with telecom giant Dialog Axiata  Plc.



The Sri Lanka Rugby Football Union (SLRFU) said yesterday it has inked an exclusive five year contract with Dialog to sponsor the Sri Lanka 15 a Side National Team, and the upcoming ‘A’ Division Club Rugby League and Clifford Cup Tournaments commencing 8 June.

The sponsorship deal will see Dialog Axiata become both an Official Partner and the Official Mobile Network of the 2012 national and club rugby seasons. The sponsorship agreement inked will give Dialog Axiata the exclusive rights to use their promotional material at match venues and on clothing of the teams, while the title of the club tournament will be named Dialog Rugby League ‘A’ Division and Dialog Clifford Cup Knockout Tournaments. 

“Rugby has history of over 100 years and after cricket is one of the most watched team’s sports in Sri Lanka,” SLRFU President Asanga Seneviratne said. “Our new partnership Dialog will help to develop the sport to the level, which is to emerge as a force to be reckoned with in the Asian region,” he added.



“Lot of thinking went into before we decided on Dialog. We wanted a partner who will not only support us financially but has the commitment and passion to take Sri Lanka Rugby to a new level as well as the country,” said Seneviratne adding that SLRFU has a long-term development program that encompasses provinces to better harness existing talent and draw new ones.

Dialog Axiata Group CEO Dr. Hans Wijayasuriys described the deal as a “flagship partnership” and part of a great journey for Sri Lanka Rugby.

“When we decide on sponsorship, we consider the future trajectory of the sport as well as the commitment and plans of the sporting body,” he said. “SLRFU is taking rugby to the regions and to the youth which compliments Dialog’s value proposition of empowering the masses. We are confident that through this partnership we can become world class,” he added.

Dialog is closely associated in developing School Cricket, Athletics, Football, Rugby, Volleyball, Rowing and Disabled Sports, and has sponsored national contingents to international events including the Olympics, Paralympics, Commonwealth, Asian, SAF and FESPIC Games.

 Dialog Group Chief Marketing Officer Amali Nanayakkara said the new and exclusive partnership with the SLRFU, allows the Company to build on and consolidate its successful association with premier Sri Lankan Sporting events. “The sponsorship reinforces the Company’s long term strategy, commitment and support to uplift Sri Lankan sports to compete against the best on the international stage,”   she added.

The teams that would fight for the 2012 Dialog Rugby Cup would include Kandy SC, CR&FC, CH&FC, Havelocks FC (Havies), Upcountry Lions, Police SC, Army SC, Navy SC and Air Force FC.  

On the season opening game of Dialog Rugby 2012, Havelocks SC would scrum down with Police SC on 8 June at 4.45p.m., Havelocks SC Grounds.


Share This Article


COMMENTS

Today's Columnists

SL can’t sit on the sidelines; we must join the race for trade and jobs

29 July 2016

Prime Minister Ranil Wickremesinghe speaking recently in Singapore     The Prime Minister’s move to fast-track the FTAs with Singapore and China and a revised ETCA is a good move. He knows we cannot...


Jaffna University – When entitlement is rejected

29 July 2016

On 16 July, a clash happened between students at Jaffna University over the inclusion of Sinhalese cultural spectacles in the welcome event. Below is a brief of the events but a more in-depth report of the goings-on can be found on DBS Jeyaraj&rsq...


The New Republic: Making it or Faking it?

29 July 2016

A week and more ago, those of us who remembered celebrated humanity’s greatest adventure yet: our first (manned spacecraft) moon landing on 20 July 1969. And yet a significant segment of web-crawlers still believes that the whole operation w...


The Development (Special Provisions) Bill and the Coalition Government

28 July 2016

“The proposal made by Hon. Prime Minister, Ranil Wickremesinghe, in his capacity as the Minister of National Policies and Economic Affairs, to publish the Sri Lanka Sustainable Development Bill in a gazette and present the same in Parliament...


Columnists More