Home / / ‘Marketing Roks Challenge’

‘Marketing Roks Challenge’


Comments / 957 Views / Tuesday, 13 March 2012 00:55


The Sri Lanka Institute of Marketing (SLIM) has taken the initiative in organising an interesting project designed to educate students about ‘marketing’ and to stimulate and unleash the hidden talent of GCE Advanced Level students.



The ‘Marketing Roks Challenge,’ as it has been titled, offers the student an opportunity to experience a real-life situation of solving a ‘corporate’ solution to a given issue.

“Being analytical, creative, and smart will give the participants the edge over others and will definitely prepare the younger generation to face the challenges of the corporate world with greater confidence, dedication and integrity,” said SLIM President Thushara Perera.

“The students will be exposed to the most intriguing marketing lessons and will have the opportunity to learn how to be creative enough to develop and manage a business entity at an early age.”

A gaming component has also been included in the programme to make it more exciting.

Explaining that aspect, Project Chairperson Shohan Chandiram said that it is based on a marketing case study given to the A level students in schools.

“They are expected to handle it as any other professional case study where they are expected to carry out a market and industry analysis. At the gaming session, students will be given questions relating to marketing, which will have to be answered within a stipulated time frame,” he said.

An independent panel of judges will be present and the three best schools will be awarded cash prizes of Rs. 100,000 for the winners, Rs. 75,000 for the first runner up and Rs. 50,000 for the second runner up schools.

Schools can register now to participate in the programme.

The Marketing Challenge – Gaming Session will be held on 15 March at Aquinas Hall while the ‘Marketing Roks’ programme will be held on 19 March at Bishop’s College Auditorium. Call Nishara on 0727265417 for details.


Share This Article


COMMENTS

Today's Columnists

Economic diplomacy and ETCA

1 October 2016

      Economic diplomacy is the use of the full spectrum economic tools of the state to achieve its national interest. Economic diplomacy includes all the economic activities, including but not limited to export...


‘Eluga Tamil’ and the constitutional litmus test

30 September 2016

Nationalists are mobilising in the North and the South against a constitution building process that will soon step out of the shadows In an ironic twist, last Saturday marked an epoch in the lifespan of two nationalist movements in ...


Getting beyond the rhetoric on education and skills sector reform

30 September 2016

Annually, the World Economic Forum ranks countries in the Global Competitiveness Index — a decent gauge of which nations are best positioned to squeeze efficiency out of their businesses and to attract companies and investment from ...


Connected Finance: Setting up your business for higher gains

29 September 2016

By Asanka Abeysinghe  Technology today is changing and shaping the scope of the financial industry at a rapid pace. Customers are frequently looking for more convenient ways to interact with their respective financial institutions and carry...


Columnists More