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Miss Ceylinco VIP to change world of beauty pageants!


Comments / 5842 Views / Monday, 27 February 2012 00:01


Ceylinco Insurance has embarked on a grand enterprise: Miss Ceylinco VIP 2012:  the biggest ever beauty pageant, covering the length and breadth of Sri Lanka.  This unique competition will undoubtedly enable the dazzling damsels, living in the outstations, to be a part of a truly mega event.  



With its Ceylinco Miss VIP beauty pageant, the company has created a show of unprecedented glamour and stature that seeks to attain a celebrated position of its own, among beauty pageants. The contest will be held island-wide and invite young women from the nine provinces to participate and set off on a dream journey of discovery.

“Ceylinco Miss VIP is indeed a unique beauty pageant,” says Ceylinco Insurance General Managing Director/CEO Ajith Gunawardena, who spearheaded the concept of Ceylinco VIP On the Spot claim settlement, “It will seek and reward the talented young women from the villages and enable them to embark on a voyage of personal development. The pageant will showcase their talents and give them an ideal platform to shine.”

Nine mini pageants will be held in each province, inviting young women from each area to participate, following which, two contestants will be selected from each province.

‘The unique aspect of Ceylinco Miss VIP is that we will go to the village to discover talent – we will not just ask them to come to Colombo to participate in a contest” adds Mr. Gunawardena, “There are many young people out there who are extremely talented and with a little grooming, can compete at an international level in a beauty pageant. We at Ceylinco Insurance will empower them to live that dream.”

The mini pageants will be held in Kandy, Negombo, Ratnapura, Galle, Kurunegala, Ampara, Anuradhapura, Badulla and Vavuniya. This is one of the few pageants to seek out talent from areas covering Jaffna, Vavuniya, Batticaloa and  Ampara which have been recovering from the ravages of war. “It is a wonderful opportunity t be able to invite young women from these areas, along with those from other areas, to participate in a glamourous beauty pageant that will give them the opportunity of a life time,” adds Gunawardena.

The mini pageants, the mini titles of the mini pageants and the main pageant will have on offer valuable gifts; the winners will receive jewellery worth over Rs. 2 million, 10 motor cycles, household furniture worth over Rs. 1 million, over 25 air tickets, many gift vouchers to the value of over Rs. 2 million and cash awards. Joining Ceylinco Insurance as partners for gifts in this dazzling pageant are many leading companies ; among them Hero Honda, Oman Air, Amindra Jewellers, Singer,  Thilakawardena Textiles, Hammedia’s, Janet and Kent,  most  of whom are customers of Ceylinco Insurance. In addition to these, there are several sponsors of gifts at provincial level as well. As a gesture of goodwill, Ceylinco Insurance will donate funds to the Camilla School at Mattegoda, which houses and takes care of mentally challenged children.

“Uniqueness is something we celebrate at Ceylinco Insurance – Innovation forms the bedrock of our company, enabling us to keep abreast of changing customer perceptions and needs. We hope to bring the same kind of uniqueness to Miss VIP 2012, giving it a very special status as a beauty pageant with a difference,” Gunawardena further elaborated.

Ceylinco Insurance has always stayed on the edge of innovation with unique products and services that exceed customer expectations and reward customer loyalty.  Its VIP On the Spot claim settlement has received worldwide recognition and has been hailed as a unique breakthrough product in the insurance industry.  Building a beauty pageant that displays the outstanding success of the Ceylinco VIP On the Spot is an exceptional move for the company that maintains one of the largest sales and outlet networks in the country through which the company delivers its services to customers.

“Ceylinco Miss VIP blends beauty and talent with a cutting edge delivery of a unique claim settlement – we are happy and proud to be able to extend it to all Sri Lankans for participation and empowerment,” says Gunawardena in conclusion.


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