Channel One out, MTV Sports in
The battle among television stations is likely to heat up with The Capital Maharaja Organisation Ltd. today launching MTV Sports in place of Channel One.
Though branded MTV Sports, it will feature a range of new entertainment, lifestyle, business programs as well as News First updates during its 18 hour telecast.
Following the launch of Carlton Sports Network (CSN) the TV arena as far as sports are concerned has become hot and MTV by branding it as sports is expected to be aggressive.
Industry talk is that among ground breaking offering is the telecast of the local version of ‘Who Wants to be a Millionaire’, rights for which MTV Sports has obtained.