Comments /2366 Views / Tuesday, 19 April 2011 00:36
Scan Products, the branded consumer manufacturing and marketing arm of C. W. Mackie PLC., has unveiled a new brand logo for their benchmark brand, “Sunquick” in keeping up with the international changes. As the leading brand within the company’s product portfolio, Sunquick has given this new identity to ensure stronger communication in using real fruits and no artificial colours, sweeteners or flavours.
The new branding of Sunquick seeks to highlight the positioning of the Sunquick logo while preserving elements of the brand image that are essential to the Sunquick’s trademark. It also seeks to highlight the key sales factors of high concentrations of vitamin C, that it can make over 40 fruit filled glasses of juice.
Scan Products Chief Operating Officer Mangala Perera said: “Sunquick is one of our most prized products and the value it brings to our business is immeasurable. Our consumers need to understand that this brand stands for quality and value for money. Therefore, we are giving our brand a contemporary look that is more relevant for consumer perception.”
Sunquick assures the same great taste to our valued consumers.
The brand Sunquick has held an important place in the Sri Lankan Fruit Squash and Cordial market since its inception, and is the market leader in terms of Value and Volume offering an unrivaled 1:9 mixing ratio. Sunquick offers great value for money, while maintaining the natural goodness of the product by ensuring that there are no artificial colours, sweeteners or flavors. Furthermore, Sunquick offers eight flavours in three pack sizes ranging from 330 ml, 840ml and the 2 litre pack which are bottled and distributed from their state- of- the -art facility in Horana. The plant is equipped with advanced technology, abides by strict guidelines and the final product is made to the original Danish recipe, while upholding the high standards, consumers have come to expect from the brand.
To ensure the competitiveness of the brand continues to outshine its competition, Scan Products performs continues research on the product, the brand and the consumer’s ever evolving needs to develop the best possible product for consumers. Scan also offers the Sunquick consumers value addition on http://www.cwmackie.com/Sunquick.html which has recipes for mocktail, main courses and deserts to ensure buyers make the best of the product.
It is this radical stance that has always given the company an edge not only in the local market, but from foreign domains as well. As even the Sunquick brand is available in over 100 countries and is the market leader in many of those nations. To satisfy such a high demand the Sunquick brand has state- of- the- art filling factories located in different parts of the world producing over 12 unique and classic fruit filled flavours to satisfy the pallet of any consumer around the globe.
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