Home / / MTI Market Research Forum a success

MTI Market Research Forum a success

Comments / 6550 Views / Wednesday, 22 December 2010 00:01

MTI recently held a unique and well-attended Market Research Forum.

The forum was organised by MTI Market Research, which is a subsidiary of MTI Consulting, an international strategy consultancy with over 400 client-specific assignments across 40 countries and extensive experience in research based strategy and brand consulting and advisory.

MTI Market Research Forum was themed ‘innovating research to enable strategy’ and focused on how market research can be used and innovated towards improving key strategic functions/tasks of an organisation.

The forum featured a number of eminent corporate personalities, including Zakaria Ahmed (Marketing Director – Reckitt Benckiser Sri Lanka), Derrick Antony (Marketing Manager – Hemas Consumer), Rohantha Athukorala (Head of National Portfolio – UNPOS), Thayalan Bartlett (CEO – JWT Sri Lanka), Hilmy Cader (CEO – MTI Consulting), Muhammed Hamza (Marketing Director – Nestlé Lanka PLC), Ravi Jayawardena (CEO, Sales & Marketing – Maliban), Nushad Perera (Group Chief Marketing Officer Dialog/CEO Dialog TV), Deepal Sooriyaarchchi (Chartered Marketer), Srikanth Selladurai (Marketing Director – GlaxoSmithKline Sri Lanka) and Priyantha Talwatta (DGM Cards, Consumer Assets & Strategic Marketing – Nations Trust Bank).

Commenting on the forum, MTI Consulting CEO Hilmy Cader said: “Many organisations nowadays tend to conduct market research studies which are not aligned to their strategic business objectives, whereas it is important to understand the overall business link to market research. This was the focal point of the forum.”

MTI Market Research, which has on board an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India, offers the full range of market research solutions in both B2C and B2B domains.

Share This Article


Today's Columnists

Learnings from the ‘Trail’

28 October 2016

Judging by the public response (qualitative) and the donations received (quantitative), the ‘Trail’ need to be commended. How do you explain such an overwhelming volunteer response to the ‘Trail’? The cause is l...

President’s speech and a new dimension to transitional justice

28 October 2016

President Sirisena seems to be governing by public speaking. He dropped a bombshell by criticising the Commission to Investigate Allegations of Bribery or Corruption (CIABOC) and also the Financial Crimes Investigation Division (FCID) and Crimina...

Who will guard the guards, when the wardens ward off the law for friends?

28 October 2016

  SIT IT OUT, NOT QUIT IT!? – Concur or conquer, the machinery of state as in CIABOC as much as the engine of legislative oversight per COPE must be paramount over petty politicking and personal agendas. Pity, then, that agents ...

BOI needs to become more competitive

28 October 2016

  Last week at an economic forum it was mentioned that while Sri Lanka attracted $ 700 million in FDI, Singapore got $ 40 billion and Ireland got $ 30 billion and the low level of Foreign Direct Investment was becoming a serious const...

Columnists More