Thursday 17th May 2012

Bates duo to represent Sri Lanka at Young Spikes Media contest

Published : 5:12 am  September 27, 2010  |  Category: Marketing  |  Leave a Comment  |  

Representing the Sri Lankan ad industry in the 2010 Young Spikes Media Contest to be held in Singapore between 19-21 September are a duo from Bates 141 Strategic Alliance’s media and digital specialisation units Mediaedge and 141D, R. Gopi Krishna and Udara Hettiarchchi. Gopi and Udara outshone their peers in the industry with their demonstration of great ideas in the traditional and emerging media fields, to win their place to represent Sri Lanka in the Spikes’ regional media contest for young advertising professionals. (more…)

Grant team ready to shine at Spikes 2010

Published : 4:28 am  September 27, 2010  |  Category: Marketing  |  Leave a Comment  |  

Grant Group has, once again, made it to the limelight with two of its talented youngsters making it to the international arena. Reshad Mohideen, Brands Director, and Asela De Silva, Snr. English Copy Writer of Grant Group, were the young talented individuals selected to represent Sri Lanka at the Spikes Asia Festival 2010. (more…)

The digital revolution is here!

Published : 4:21 am  September 27, 2010  |  Category: Marketing  |  Leave a Comment  |  

Spikes Asia, now in its second year, is fast-becoming the region’s hot advertising festival, with a multitude of distinguished speakers jetting in from across the globe to join the their Asian colleagues to share their views on where the ‘ad world’ is going, or ought to be, to reach and engage the region’s changing consumers. (more…)

Quality Summit 2010 – Using quality as a differentiator

Published : 9:20 am  September 2, 2010  |  Category: In Depth  |  Leave a Comment  |  

Sri Lanka’s somewhat late foray into the now saturated IT/BPO industry has had our local industry scrambling to identify a differentiator that would set apart the country from the rest of the entrants, including the countries currently dominating the industry such as India and the Philippines.

Highlighting quality as this distinguishing aspect, the Quality Summit 2010 organised by the Sri Lanka Association of Software and Service Companies (SLASSCOM) with the support of ICTA was held with the aim of bringing together the industry giants in the persuance of quality as a differentiator for the Sri Lanka ICT-BPO sector.

(more…)

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